Despite the wealth of technology-assisted advances in healthcare, human behavior continues to be the cause of great variance in health-related outcomes. Our health and well-being are vigorously affected by lifestyle factors such as physical activity, diet, or smoking as well as self-care activities like medication adherence and condition management. Recognizing these behavioral mediators of health outcomes suggests that we pay closer attention to patient experience and motivation. If we want to create the conditions under which people are most likely to initiate and sustain behaviors conducive to health and well-being, we need to better understand the dynamic nature of motivation and design experiences that support patient needs for autonomy, competence and relatedness. Just as no change is possible without action, no action is possible without motivation and as you’ll find in this talk, patient needs satisfaction and their quality (not quantity) of motivation are critical to the success of any behavior change intervention.

1. MOTIVATIONAL DYNAMICS IN HEALTH BEHAVIOR CHANGE
DUSTIN DITOMMASO
Dustin@MadPow.net | @DU5TB1N

2. BI = AB(W1) + SN(W2) + PBC(W3)
DESIGN & TECHNOLOGY
TO FACILITATE BEHAVIOR CHANGE
AND HUMAN FLOURISHING.
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4. mo·ti·va·tion
ˌmō-təә-ˈvā-shəәn
The processes that give behavior
its energy and direction.
~ John Marshall Reeve

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16. A COPERNICAN TURN
IN MOTIVATIONAL
THINKING
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17. SelfDeterminationTheory.org
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27. HOW DO WE DO IT?

28. DESIGN FOR AUTONOMY
Begin by understanding the other person’s perspective
Encourage self-starting and offer choice
Reduce controlling language (Shoulds, Haves, Musts)
Provide a rationale for requested behaviors
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29. DESIGN FOR COMPETENCE
Calibrate for optimal challenge and mastery
Provide meaningful feedback
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Courtesy: Amy Jo Kim via Sebastian Deterding

31. DESIGN FOR RELATEDNESS
Help enrich the relationships people have with each other
Offer collaborative goal setting & attainment
Personalization of delivered content
Warm and empathic voice and tone
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32. GetHotseatApp.com | @GetHotseatApp

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38. TL;DL
MOTIVATION MATTERS
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39. TL;DL
QUALITY MATTERS MOST
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40. TL;DL
AUTONOMOUS MOTIVATION
IS MORE EFFECTIVE THAN
CONTROLLED MOTIVATION
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41. TL;DL
CONTROLLED MOTIVATION CAN BE
TRANSFORMED INTO AUTONOMOUS
MOTIVATION THROUGH THE PROCESS
OF INTERNALIZATION
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42. TL;DL
INTERNALIZATION IS FACILITATED BY
SATISFYING 3 PSYCH NEEDS:
AUTONOMY
COMPETENCE
RELATEDNESS
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43. TL;DL
HUMANS WILLINGLY SEEK OUT &
CONTINUE TO ENGAGE IN ACTIVITES
THAT SATISFY THEIR PSYCHOLOGICAL
NEEDS
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44. TL;DL
WILLING ENGAGEMENT IS
IMPERITIVE FOR BEHAVIOR CHANGE
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45. CTA
DESIGN
NEEDS SATISFYING EXPERIENCES
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46. CTA
CHANGE HAPPENS
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47. CTA
EVERYBODY WINS
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48. FIN
THANK YOU!
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49. THANK YOU!
DUSTIN DITOMMASO
SVP BEHAVIOR CHANGE DESIGN
DUSTIN@MADPOW.NET | @DU5TB1N