Diana Sherling

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I am the global strategic for customer experience, CRM and omni-channel marketing for Jaguar Land Rover, where I help Jaguar Land Rover appeal to a younger, more affluent, more omni-channel consumer. I am passionate about the luxury marketing industry and have blogged on www.dianasherling.com since 2012 and often guest blog for luxury publications and public speaking events on the subject. I am also the owner and designer of an exciting new jewellery brand, www.lilyflojewellery.com designed to make working women feel fabulous

customer experience customer journey luxury customer experience jaguar landrover social media marketing customer insight burberry advertising netjets lifecycle marketing luxury marketing

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Luxury customer journey: an overview of the new UHNW audience and how to use the customer journey McKinsey loop as a tool for marketing planning

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