1. DIANE TAYLOR
2718 Scioto Station Dr • Columbus, OH 43204 • 740.207.7716 • dtaylor@columbus.rr.com
CAREER SUMMARY
Conceptualize and execute programs on time, within budget and free of errors; even under
very tight deadlines.
Excellent product development, product marketing, go-to-market strategy, and product
launch capabilities. Well versed in lifecycle management.
Strong project management proficiency, with outstanding decision making and problem
solving expertise. Capable of multitasking, prioritizing, and organizing a significant number
of key programs.
Tremendous tactical and strategic leadership for B2C and B2B marketing companies.
Superior budgeting, negotiation, and vendor managementwith advertising and product
suppliers.
Exceptional branding strategy and implementation. Able to utilize branding consistently
within an organization.
Persuasive public speaking, presentation, writing, and interpersonal skills.
Thorough command ofMicrosoft Office; Outlook, Word, and Excel on both PC and Mac
platforms.
Seasoned leader with in-depth knowledge of employee sourcing, staffing supervision,
training, and mentoring practices. Successful employee retention in every supervisory
position.
CAREER HIGHLIGHTS
Health Care Logistics,Inc.• Columbus,OH• 2007 to 2016
A leading global distributor and manufacturer of healthcare supplies, with more than 10,000
consumable and custom products that can be used within the hospital, pharmacy, long-term or
acute medical facility.
Director of Marketing
Increased annual sales 104% during my 8-1/2 year tenure; via aggressive and targeted
healthcare marketing development.
Annually developed and distributed 28 promotional catalogs, which range from 20 to 912
pages, and 15 specialty mailings for new and/or emerging products.
Brand developmentand brand strategy that integrated 10,000+ products, from 22 different
lines, into a unified identity.
Utilized analytical skills to expand customer list 79% over a three-year period. Identified
marketsegmentation potential through key metrics, which improved ROI by 23%.
Reduced advertising expenses 19% (as a percentage of gross revenue) through tactical
budgeting and negotiation of print, media, and marketing related services.
Oversaw print and digital graphic design, production, copywriting, editing, and fulfillment.
2. Supported 40+ annual trade show events for the company’s national program. This included
budgeting, product merchandising, and promotional displays/signage.
Launched social media marketing program for LinkedIn, Facebook, and Twitter and
analyzed KPIs. Initiated digital marketing campaigns and adjusted plan accordingly.
Determined content strategy and reworked entire company website accordingly. Content
developmentof all home and landing pages.
Ongoing collaboration with Sales, Finance, Accounting, Purchasing, Distribution, IT, and
Human Resources to gauge and augmentbusiness planning for the organization.
8-year liaison on Quality Assurance Committee to continuously monitor and troubleshoot
any product or service logistics until a firm resolution was reached.
Managed 8-person marketing staff that developed all promotional efforts to support the new
product launches and sustain the core product lines for the Sales Department.
Bron-Shoe Company •Columbus,OH• 1991 to 2007
The world’s largest metal plating, restoration, and manufacturing company since 1934, specializing
in silver, sterling, copper, brass, nickel, and zinc, including expert metal repair and custom patinas.
Vice-PresidentofMarketing andSales
Developed and executed all aspects of the marketing managementfor the B2C and B2B
divisions. Directed strategic planning, positioning, budget and sales forecasting, and pricing.
Created marketing strategies that enhanced account acquisition and retention via extensive
testing, reporting, and program analysis. Netted a 17% revenue growth.
Negotiated and procured corporate vendors for all print, media, and marketing services;
which raised gross profits 23%.
Implemented trade show events that grew commercial business 157%.
Increased local retail account sales 197% through modernized marketing campaigns and
excellent relationship management.
Overhauled the product offerings to capitalize on the “best movers” and to eliminate any
unneeded SKU’s.
Sourced, hired, trained, and mentored a 7-person customer relations team that handled all
phone and internet clients.
ProductMarketing Manager
Raised profitability levels of direct mail divisions by 41% via a revamp of the product line,
marketing/sales message, promotional materials, and media placements.
Promoted to Vice-President of Marketing and Sales in October 1994 to focus on sales
marketing for the commercial and retail divisions. P&L managementfor my divisions.
EDUCATION
BS Business Administration,Marketing Major – Wright State University
(Dayton, OH)
