Report News European Action on Drugs Lisbon 2011

Report News

February / March 2011

Grupo Inforpress – All rights reserved

Sent Press Releases
(total of seven: announcement of the event, several Press Releases with numbers and
curiosities about drugs, call to action and event summary)


Clipping results (Health area)

Net Farma is an online reference for professionals in the pharmaceutical
and health sector. It is also available in a newsletter format and widely
distributed for the sector.



JAS FARMA and SAPO Saúde are two great online plataforms about
health. They are widely researched by all kind of publics. SAPO Saúde
belongs to SAPO (Grupo) and has a wide number of pageviews - in 2010
recorded a total traffic of 2.3 billion visits and 11 700 million pageviews.


Tribuna Médica, Ciência PT and Portal da Saúde are online references
in health sphere. For example, Portal da Saúde has an average of
580.000 views per month.


Clipping results (economic area)

Expresso is a weekly newspaper that is a great reference on the
economic media sector. It has an average of 150.000 copies.

Millenium BCP (as well as other banks) has its own online news
release. This site is a fantastic online platform that broadcasts mainly
economic information.

Clipping results (lifestyle / generic area)

Diário de Notícias and Jornal de Notícias are both media references
in Portugal. They both are daily newspapers and each one has a
circulation average of 53.157 and 125.385 copies, respectively.


RTP 2 is one of the four public television portuguese channels.

SIC is another of the four
public television portuguese
channels, with which we had
the opportunity to record an
interview.
We are awaiting for the
interview link.

http://www.youtube.com/watch?v=c3i73x_CVrA


http://videos.sapo.pt/p6DvBc
ArPhEBh260gGc0

RTP and TVNET are related to generic media
subjects. RTP is the “Rádio Televisão Portuguesa”
great media group.
TV NET is a multimedia information reference.



Visão is a weekly magazine which
occupies a very special place in the
mainstream media. It has a circulation
average of 130.000 copies.

Jornal i is a daily newspaper with a
consolidated and solid place in Portugal. It
has a circulation average of 30.000
copies.



Mariana is a weekly magazine which is
one of the media reference in what
concerns to feminine and lifestyle area. It
has a circulation average of 50.000
copies.


Setúbal na Rede, Diário Online and Correio do
Minho are three media regional references.



Dianova and IDT, both correspond to two institutional
brands that deal with drug and addiction issues.

Crianças a Torto e a Direitos is an online and very
rich platform that mainly publish news about health and
generic issues.


Página 1 is an online and
very rich platform which
belongs to Grupo
Renascença that publish
news about all important
themes related to society,
economy and health.


Educare.pt

Mundo Universitário is a weekly
medium that is related to education
and society themes. It has an
average circulation of
approximately 35.000 copies.

Gerações K and Educare.pt are
both online platforms very well
known, speacially on the education
sector.


Young Channel and Impulso Positivo are both two
media references in lifestyle and generic areas. Both are
online platforms with e-magazines distributed for a large
mailing list.



SAPO Família is related to generic media subjects.

SAPO Família belongs to SAPO (Grupo) and has a
wide number of pageviews - in 2010 recorded a total
traffic of 2.3 billion visits and 11 700 million pageviews.



LUSA is a communication agency, responsible for
some of the viral dissemination of numerous news
about EAD.



Público and SIC are also related to generic media
subjects. The first one of the most important daily
newspapers.



Mega FM, RFM and Rádio Renascença are national
radios. In each site it was published some articles
about EAD.



Some news that have been
published on online plataforms
such as Notícias Portugal Mail
and Boas Notícias.pt.


Clipping results (some blogs and sites)

Some news that have
been published on
newspapers and online
platforms were
reproduced by blogs.


Clipping results (some social media results)

Some newspapers and
online platforms
reproduced EAD news
in their own social
media profiles.


Summary of clipping results
Media Areas Clipping ROI
Results
Health 9 15.747€
Economic 2 6.643€
Lifestyle / Generic 36 78.326
TV & Radio 11 82.720€
Blogs & Social Media 24 53.160€
TOTAL 81 236.596€


ROI_Clipping results 1/5


Report News European Action on Drugs Lisbon 2011

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Report News European Action on Drugs Lisbon 2011