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SOCIAL
RECRUITING
TRENDSFOR
2016
With Stacy Zapar, Founder, Tenfold
The world’s talent at your fingertips #SOCIALRECRUITING2016
RECRUITING
SOCIAL
SPEAKING
FEATURED
CLIENTS
70K+ 38K+ STACYZAPA...
The world’s talent at your fingertips #SOCIALRECRUITING2016
SO,ARE YOU READY FOR
WHAT’S NEXT?
The recruiting world is super...
The world’s talent at your fingertips #SOCIALRECRUITING2016
OR ARE YOU STUCK
IN THE PAST?
The world’s talent at your fingertips #SOCIALRECRUITING2016
CROWDSOURCING
& KNOWLEDGE
SHARING
SOURCING TALENT
ATTRACTION
ON...
SOURCING
The world’s talent at your fingertips #SOCIALRECRUITING2016
1
THE TRICK ISN’T FINDING
CANDIDATES ANYMORE. IT’S ABO...
The world’s talent at your fingertips #SOCIALRECRUITING2016
ENGAGEMENT
I RECENTLY
WENT BACK IN
THE TRENCHES
AND DID
NOTHING...
The world’s talent at your fingertips #SOCIALRECRUITING2016
OUTREACH
SOMETIMES IT’S NOT
THE MESSAGE...IT’S
WHERE YOU REACH ...
The world’s talent at your fingertips #SOCIALRECRUITING2016
DO YOUR HOMEWORK
JUST MENTIONING “RUBY”
ISN’T GOOD ENOUGH.
Do a...
The world’s talent at your fingertips #SOCIALRECRUITING2016
PERSONALIZE
YOUR MESSAGE
DO NOT WRITE
“HI THERE.”
USE THEIR NAM...
The world’s talent at your fingertips #SOCIALRECRUITING2016
CUSTOMIZE
YOUR MESSAGE
WHY DID YOU REACH OUT
TO THEM? TELL THEM...
The world’s talent at your fingertips #SOCIALRECRUITING2016
UNCOMMON
COMMONALITIES
WHAT DO YOU SHARE
IN COMMON? USE
THAT TI...
The world’s talent at your fingertips #SOCIALRECRUITING2016
SOCIAL AGGREGATORS
USE TOOLS LIKE DICE’S OPEN WEB TO
GET INSTAN...
The world’s talent at your fingertips #SOCIALRECRUITING2016
DON’T MAKE YOUR OUTREACH
ABOUT YOU AND YOUR REQ. SWITCH
YOUR VE...
The world’s talent at your fingertips #SOCIALRECRUITING2016
That’d be like going on a first date and spilling
your family dr...
The world’s talent at your fingertips #SOCIALRECRUITING2016
THIRD TIME’S A CHARM
ONE MESSAGE AND
THEN FORGETTING
ABOUT THEM...
The world’s talent at your fingertips #SOCIALRECRUITING2016
LEVERAGE
YOUR HIRING
TEAM
HAVE THEM SEND
THE OUTREACH MESSAGE.
...
The world’s talent at your fingertips #SOCIALRECRUITING2016
PIPELINING
IF YOU SEE SOMEONE WHO
HAS EXPRESSED INTEREST
IN YOU...
The world’s talent at your fingertips #SOCIALRECRUITING2016
TALENT ATTRACTION2
The world’s talent at your fingertips #SOCIALRECRUITING2016
EMPLOYER BRAND
A STRONG EMPLOYER
BRAND ATTRACTS TONS OF
FISH AN...
The world’s talent at your fingertips #SOCIALRECRUITING2016
THINK LIKE MARKETERS
EMPLOYER BRANDING IS NO LONGER JUST
ABOUT ...
The world’s talent at your fingertips #SOCIALRECRUITING2016
DEVELOP TARGET
PERSONAS
KNOW EXACTLY YOUR TARGET
AUDIENCE SO YO...
The world’s talent at your fingertips #SOCIALRECRUITING2016
JOB POSTINGS
STILL POSTING GIANT
BLOCKS OF TEXT?
THOSE DAYS ARE...
The world’s talent at your fingertips #SOCIALRECRUITING2016
MOBILE. MOBILE. MOBILE.
WHEN’S THE LAST TIME YOU
TRIED TO APPLY...
ONLINE REPUTATION3
The world’s talent at your fingertips #SOCIALRECRUITING2016
GLASSDOOR STRATEGY
The world’s talent at your fingertips #SOCIALRECRUITING2016
WE’RE LIVING IN A YELP WORLD.
YOU NEED TO PA...
The world’s talent at your fingertips #SOCIALRECRUITING2016
CANDIDATE EXPERIENCE
WHAT’S THE POINT OF A STRONG
EMPLOYER BRAN...
The world’s talent at your fingertips #SOCIALRECRUITING2016
PERSONAL BRAND /
RECRUITER BRAND
YOU HAVE A
BRAND TOO.
BUILD IT...
The world’s talent at your fingertips #SOCIALRECRUITING2016
CROWDSOURCING &
KNOWLEDGE SHARING4
The world’s talent at your fingertips #SOCIALRECRUITING2016
NO MORE “COVERING
YOUR ANSWERS”
THE DAYS OF HOARDING
AND HIDING...
The world’s talent at your fingertips #SOCIALRECRUITING2016
CONFERENCES
SHARE. LEARN. GROW.
NETWORK. CONTRIBUTE.
Attend con...
The world’s talent at your fingertips #SOCIALRECRUITING2016
FACEBOOK GROUPS
FACEBOOK GROUPS
ARE THE NEW
PROFESSIONAL
NETWOR...
The world’s talent at your fingertips #SOCIALRECRUITING2016
HR OPEN SOURCE
#HROS
OPEN SOURCE.
WORKS FOR TECH.
AND IT WORKS
...
The world’s talent at your fingertips #SOCIALRECRUITING2016
@StacyZapar
linkedin.com/in/stacyzapar
facebook.com/tenfoldsoci...
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
The world’s talent at your fingertips #SOCIALRECRUITING2016
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Social Recruiting Trends for 2016

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With 2016 upon us, it’s time to make sure you’re preparing for the challenges that lie ahead in the ever-competitive tech recruiting space.

In this on-demand webinar, Stacy Zapar, an 18-year recruiting veteran and top industry advisor, shares her tips and tricks you need to know NOW to work better, faster and smarter, including:

- Sourcing tools and techniques that get tech pros to respond
- Employer branding strategies to attract the best and the brightest
- Crowd-sourcing techniques to boost your team’s recruiting results

Publicado en: Reclutamiento y RR. HH.
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Social Recruiting Trends for 2016

  1. 1. SOCIAL RECRUITING TRENDSFOR 2016 With Stacy Zapar, Founder, Tenfold
  2. 2. The world’s talent at your fingertips #SOCIALRECRUITING2016 RECRUITING SOCIAL SPEAKING FEATURED CLIENTS 70K+ 38K+ STACYZAPAR.COM 1M+ BOARDS A LITTLE ABOUT STACY Sourcing Employer Branding Social Recruiting TRAINING & CONSULTING
  3. 3. The world’s talent at your fingertips #SOCIALRECRUITING2016 SO,ARE YOU READY FOR WHAT’S NEXT? The recruiting world is super competitive, and it’s changing fast. If you aren’t always striving to be better and faster, you’ll quickly get left behind.
  4. 4. The world’s talent at your fingertips #SOCIALRECRUITING2016 OR ARE YOU STUCK IN THE PAST?
  5. 5. The world’s talent at your fingertips #SOCIALRECRUITING2016 CROWDSOURCING & KNOWLEDGE SHARING SOURCING TALENT ATTRACTION ONLINE REPUTATION THE FOUR RECRUITING TRENDS WE’RE GOING TO DISCUSS: 1 2 3 4
  6. 6. SOURCING The world’s talent at your fingertips #SOCIALRECRUITING2016 1 THE TRICK ISN’T FINDING CANDIDATES ANYMORE. IT’S ABOUT GETTING THEM TO RESPOND. Only 6% of recruiters get higher than a 50% response rate. How do we do better as an industry? Source: Dice’s 2015 Social Recruiting Survey
  7. 7. The world’s talent at your fingertips #SOCIALRECRUITING2016 ENGAGEMENT I RECENTLY WENT BACK IN THE TRENCHES AND DID NOTHING BUT SOURCE MOBILE DEVELOPERS. AND MY ENGAGEMENT RATE WAS 85%. What did I do to drive that high response rate?
  8. 8. The world’s talent at your fingertips #SOCIALRECRUITING2016 OUTREACH SOMETIMES IT’S NOT THE MESSAGE...IT’S WHERE YOU REACH OUT. If you reach out in a spammy neighborhood, you’re going to look spammy no matter what. My favorite? Email. 85% of tech prefer this channel. Source: Dice Candidate Survey, November 2015
  9. 9. The world’s talent at your fingertips #SOCIALRECRUITING2016 DO YOUR HOMEWORK JUST MENTIONING “RUBY” ISN’T GOOD ENOUGH. Do as much research needed to make it clear that your message isn't generic. Candidates need to read it and say, "Wow, this was intended specifically for me. I have an ownness to respond."
  10. 10. The world’s talent at your fingertips #SOCIALRECRUITING2016 PERSONALIZE YOUR MESSAGE DO NOT WRITE “HI THERE.” USE THEIR NAME. SPELL IT RIGHT. And use it often in your message. Embed it in the beginning, middle and end.
  11. 11. The world’s talent at your fingertips #SOCIALRECRUITING2016 CUSTOMIZE YOUR MESSAGE WHY DID YOU REACH OUT TO THEM? TELL THEM! Reference specific experiences and achievements from their background. Make it very clear why they are a special snowflake — why they made the cut.
  12. 12. The world’s talent at your fingertips #SOCIALRECRUITING2016 UNCOMMON COMMONALITIES WHAT DO YOU SHARE IN COMMON? USE THAT TIDBIT AS AN ICEBREAKER TO MAKE THEM SEE YOU AS A PERSON AND NOT JUST ANOTHER RECRUITER. You went to Virginia Tech? So did my husband. Go Hokies! I'm totally into kayaking too... You're from Baltimore? Me too! No way. How'd you end up in California?
  13. 13. The world’s talent at your fingertips #SOCIALRECRUITING2016 SOCIAL AGGREGATORS USE TOOLS LIKE DICE’S OPEN WEB TO GET INSTANT ACCESS TO A CANDIDATE’S ENTIRE SOCIAL FOOTPRINT. Open Web makes personalizing your approach super easy. Three minutes of time investment. Major results. Check out Open Web today at dice.com/openweb
  14. 14. The world’s talent at your fingertips #SOCIALRECRUITING2016 DON’T MAKE YOUR OUTREACH ABOUT YOU AND YOUR REQ. SWITCH YOUR VERBIAGE AND MAKE IT ABOUT THEM AND THEIR CAREER. WHAT’S IN IT FOR THEM?
  15. 15. The world’s talent at your fingertips #SOCIALRECRUITING2016 That’d be like going on a first date and spilling your family drama. TMI! Just flirt a little by piquing their interest to get them to talk to you. 78% of recruiters are including details about the job in the initial outreach, and 47% are including the job posting itself. No! KEEP YOUR OUTREACH MESSAGE SHORT & SWEET Source: Dice’s 2015 Social Recruiting Survey YOUR GOAL ISN’T TO SELL THEM ON THE JOB (YET).
  16. 16. The world’s talent at your fingertips #SOCIALRECRUITING2016 THIRD TIME’S A CHARM ONE MESSAGE AND THEN FORGETTING ABOUT THEM IS A POOR OUTREACH STRATEGY. After 3-4 days, send a second message like, “Hey, I know we’re all super busy but wanted to follow up and let you know that the Dev team is still really interested in speaking with you. We’re starting to move forward with interviews, and I didn’t want you to miss the bus. Let me know if you have a few minutes to chat." After 3-4 more days, send a super low-key sign-off message like, “Hi, sounds like you’re pretty set where you are now. Thanks for letting me pop into your inbox. I hope you’ll stay in touch. Happy to have a quick convo anytime. p.s. The position IS still open, so let me know if you change your mind!”
  17. 17. The world’s talent at your fingertips #SOCIALRECRUITING2016 LEVERAGE YOUR HIRING TEAM HAVE THEM SEND THE OUTREACH MESSAGE. After all, who is a techie most likely to respond to — another techie or a recruiter?
  18. 18. The world’s talent at your fingertips #SOCIALRECRUITING2016 PIPELINING IF YOU SEE SOMEONE WHO HAS EXPRESSED INTEREST IN YOUR COMPANY,TAG THEM. FLAG THEM. Always be planning ahead by nurturing leads and not just reacting to your current reqs.
  19. 19. The world’s talent at your fingertips #SOCIALRECRUITING2016 TALENT ATTRACTION2
  20. 20. The world’s talent at your fingertips #SOCIALRECRUITING2016 EMPLOYER BRAND A STRONG EMPLOYER BRAND ATTRACTS TONS OF FISH AND DETRACTS THE WRONG ONES. Plus, the more people know about your company early in the process, the more likely that they’ll convert through the recruiting funnel.
  21. 21. The world’s talent at your fingertips #SOCIALRECRUITING2016 THINK LIKE MARKETERS EMPLOYER BRANDING IS NO LONGER JUST ABOUT SLAPPING EMPLOYEE PHOTOS ON YOUR INSTAGRAM OR FACEBOOK PAGE. 2016 is the time to have really targeted campaigns. Do retargeting. Be creative. It's time to raise the bar and build real recruitment marketing campaigns by partnering with internal marketing teams.
  22. 22. The world’s talent at your fingertips #SOCIALRECRUITING2016 DEVELOP TARGET PERSONAS KNOW EXACTLY YOUR TARGET AUDIENCE SO YOU CAN SPEAK TO THEM ON THE PLATFORMS THEY HANG OUT. If you're targeting Millennials, speak in the voice they understand. Go out on Snapchat or wherever they're hanging out. Be strategic and targeted.
  23. 23. The world’s talent at your fingertips #SOCIALRECRUITING2016 JOB POSTINGS STILL POSTING GIANT BLOCKS OF TEXT? THOSE DAYS ARE GONE. PUT YOUR BRANDING EFFORTS INTO YOUR POSTS. Make them clever and conversational. Add a photo of your team or a video. It's time to up our game.
  24. 24. The world’s talent at your fingertips #SOCIALRECRUITING2016 MOBILE. MOBILE. MOBILE. WHEN’S THE LAST TIME YOU TRIED TO APPLY TO ONE OF YOUR JOBS VIA A MOBILE DEVICE? Think about the mobile experience. Pinch and zoom is not a mobile strategy in 2016.
  25. 25. ONLINE REPUTATION3 The world’s talent at your fingertips #SOCIALRECRUITING2016
  26. 26. GLASSDOOR STRATEGY The world’s talent at your fingertips #SOCIALRECRUITING2016 WE’RE LIVING IN A YELP WORLD. YOU NEED TO PAY ATTENTION TO WHAT PEOPLE ARE SAYING ABOUT YOU. Have a Glassdoor strategy including content + response + engagement.
  27. 27. The world’s talent at your fingertips #SOCIALRECRUITING2016 CANDIDATE EXPERIENCE WHAT’S THE POINT OF A STRONG EMPLOYER BRAND IF YOU MISTREAT CANDIDATES ONCE THEY APPLY? Audit the experience to make it better.
  28. 28. The world’s talent at your fingertips #SOCIALRECRUITING2016 PERSONAL BRAND / RECRUITER BRAND YOU HAVE A BRAND TOO. BUILD IT. REFINE IT. PROTECT IT. Are you just blasting jobs all day? Or, are you sharing content that's interesting to your audience? Are you forwarding along intro requests in a timely manner?Be a giver and not just a taker.
  29. 29. The world’s talent at your fingertips #SOCIALRECRUITING2016 CROWDSOURCING & KNOWLEDGE SHARING4
  30. 30. The world’s talent at your fingertips #SOCIALRECRUITING2016 NO MORE “COVERING YOUR ANSWERS” THE DAYS OF HOARDING AND HIDING ARE GONE. 2016 is about sharing your experiences and learning from each other. Join these conversations.
  31. 31. The world’s talent at your fingertips #SOCIALRECRUITING2016 CONFERENCES SHARE. LEARN. GROW. NETWORK. CONTRIBUTE. Attend conferences, unconferences, podcasts… you name it.
  32. 32. The world’s talent at your fingertips #SOCIALRECRUITING2016 FACEBOOK GROUPS FACEBOOK GROUPS ARE THE NEW PROFESSIONAL NETWORKING HUB. Join recruiting and employer branding groups. Ask questions — lots of them. Provide answers. And learn from other's experiences.
  33. 33. The world’s talent at your fingertips #SOCIALRECRUITING2016 HR OPEN SOURCE #HROS OPEN SOURCE. WORKS FOR TECH. AND IT WORKS FOR HR AND RECRUITING,TOO. Join the convo at hros.co
  34. 34. The world’s talent at your fingertips #SOCIALRECRUITING2016 @StacyZapar linkedin.com/in/stacyzapar facebook.com/tenfoldsocial thisistenfold.com stacy@thisistenfold.com
  35. 35. JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips #SOCIALRECRUITING2016

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