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Measuring brand equity - Interbrand

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Davide Di Fazio
Davide Di Fazio

This presentation deals with the different methods of measuring brand equity, focusing on the method adopted by Interbrand, one of the most famous business agencies in the world.

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MEASURING BRAND EQUITY INTERBRAND DAVIDE DI FAZIO
STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],Are these shoes the same?
INTRODUCTION ,[object Object],[object Object]
INTRODUCTION ,[object Object],2,50 € 2,50 €
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURING BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERBRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERBRAND
INTERBRAND ,[object Object],[object Object],[object Object]
2008 BEST GLOBAL BRANDS ,[object Object],[object Object]
2008 BEST GLOBAL BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008 BEST GLOBAL BRANDS Top ten brands
2008 BEST GLOBAL BRANDS Italian brands in the Top 100
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object]

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Measuring brand equity - Interbrand