A look at some unique social media campaigns from the banking sector.

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3 Outstanding Social Media
Campaigns from the Banking Sector
February, 2014

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Campaign 1: Better Money Habits
Bank of America (BofA) collaborated with Khan Academy (an online
learning resource) for an educational campaign ‘Better Money
Habits’, a practical knowledge guide that empowers users with free
information and tools for smarter money management.

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Campaign 2: Kotak ‘Jifi’
India’s first social banking account – Kotak Jifi is targeted at the young
and tech savvy generation. The next level in convenient banking, Jifi
merges digital and social media. It lets users open and operate their
account through social media and enjoy a host of other benefits.

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Campaign 3: Chilli Paneer
Doing away with traditional advertising, DBS Bank introduces the
industry’s first love story ‘Chilli Paneer’. It highlights how little things
in common go a long way in bringing in connectivity, relationship and
purpose. The bank is simply an enabler to achieving this purpose.

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“Thank you for going through our presentation. You can read more
about these campaigns in our blog post here. We have recently been
working on brands in the finance sector, and have some interesting
insights. Contact us to chat about social media in finance!”
Priyanka Dalal
Founder, DigiWhirl
+91-9004350022

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