GoGujarati is a mobile app for Gujarati people across the world. We launched their social media presence on Facebook & Twitter. We went an extra mile to provide high quality Gujarati script & Gujarati-English content for this community to strike the right chord! Connect with us at buzz(@)digiwhirl.com or +91-9004350022 to know more.

1. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
GoGujarati
Connecting Gujaratis across the World
A DigiWhirl Client Case-Study
buzz@digiwhirl.com www.digiwhirl.com +91-9004350022

2. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Brand GoGujarati
# GoGujarati is an initiative to bring Gujaratis from around the
world together via the free GoGujarati App and other digital
platforms including Facebook and Twitter
# Objective of the app: To provide a platform to be updated
and informed about the activities in this community
happening across the world

3. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Objective
# Create a highly engaged Gujarati community
# Create awareness and buzz regarding the app in this
community

4. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Social Media Channels of Activity
Facebook
• Fun, Trivia & News
Twitter
• Interactions & Personal Connect
Emailer
• Connect with App Readers

5. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
We found the Gujarati community very passionate and excited
about this venture but one thing was clear – a Gujarati
community in English would not do
We took the step of providing high quality Gujarati script
content & Gujju-English (Gujarati written in English) towards
truly being a part of the Gujarati community

6. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Multilingual Content Development
English, Gujju-English & Gujarati
Use of Gujarati language on daily basis via tweets & Facebook updates,
to build a deeper connect with audience!

7. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Community Support

8. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Facebook Insights
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
4-1-14
5-1-14
6-1-14
7-1-14
8-1-14
9-1-14
Lifetime Total Likes - (Unique Users)

9. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Facebook Insights
1
10
100
1000
10000
4-1-14
5-1-14
6-1-14
7-1-14
8-1-14
9-1-14
Daily Page Engaged Users (Unique Users)

10. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Twitter Insights
Steady growth in Twitter followers
About 400 followers in 6 months

11. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Twitter Popularity
# Of total 3000+ tweets, almost 1500 of them were retweeted
and favourited
# Many very successful campaigns like #AmdavadSpecial,
#TrueSurati and #MasalaSpoof
# These various campaigns led to spikes in follower numbers as
well as a better qualitative connect with our community

12. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
On the App front:
20,000 downloads in 3 months

13. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Overview
# Using Gujarati language helped us bond with community
# Within 3 months the app has received more than 20000
downloads and the number is increasing
# The community has opened up with the brand providing both
positive feedback as well as new things they would like us to
initiate both on the app as well as social media platforms

14. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Thank You
We Help Brands Socialize