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Social Media & Kids




                                                                               Flickr: MixedGrill
                                       2011 Statistics


Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: Leo Prati

Europe

                                 Access SNS
              100%
               80%
               60%
               40%                                    Access SNS

               20%
                0%                                      38% of 9 – 12 yrs
                        9 - 12 yrs   13 - 16 yrs
                                                      77 % of 13 – 16 yrs
                                                           Have a social
                                                         network profile
Source - May, 2011

Email: info@digiwhirl.com     Phone: +91-9004350022       http://www.digiwhirl.com
Flickr: Leo Prati




Facebook is the dominant social network
1/3 rd of the youth, 9-16 yr olds access Facebook
97% of the youth in Cypress use Facebook!




Source - May, 2011

Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: kriegsman

United States




                                  78.7% of the youth,12 -17yr
                                    are active on social media

                                          Neilson.org, June 2011




Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: kriegsman




Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: Lara604

Brazil

42% of 5 – 9 yrs use social media
29% of them are on their own when
they use it




Source – Oct 2011

Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: Lara604




             Adolescents use different social networks

Twitter – 44%
Facebook – 43%
Linkedin – 25%




Source – Oct 2011

Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: Locutis

Australia

22% of the 5-14 yr olds…
48% of 12-14 yrs olds…
are active on social media




Source, July 2011
Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Russia

78% of 9 – 16 yr olds use social networks.
40% of these have met their internet friends in
real life.




                                                                               Flickr: Umair Mohsin
Source, June 2011
Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: MixedGrill
Social Marketing for Kids
Done Right

Read More!




Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com
Flickr: MixedGrill
           We help brands socialize!




Email: info@digiwhirl.com   Phone: +91-9004350022   http://www.digiwhirl.com

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Social Media & Kids

  • 1. Social Media & Kids Flickr: MixedGrill 2011 Statistics Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 2. Flickr: Leo Prati Europe Access SNS 100% 80% 60% 40% Access SNS 20% 0% 38% of 9 – 12 yrs 9 - 12 yrs 13 - 16 yrs 77 % of 13 – 16 yrs Have a social network profile Source - May, 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 3. Flickr: Leo Prati Facebook is the dominant social network 1/3 rd of the youth, 9-16 yr olds access Facebook 97% of the youth in Cypress use Facebook! Source - May, 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 4. Flickr: kriegsman United States 78.7% of the youth,12 -17yr are active on social media Neilson.org, June 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 5. Flickr: kriegsman Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 6. Flickr: Lara604 Brazil 42% of 5 – 9 yrs use social media 29% of them are on their own when they use it Source – Oct 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 7. Flickr: Lara604 Adolescents use different social networks Twitter – 44% Facebook – 43% Linkedin – 25% Source – Oct 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 8. Flickr: Locutis Australia 22% of the 5-14 yr olds… 48% of 12-14 yrs olds… are active on social media Source, July 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 9. Russia 78% of 9 – 16 yr olds use social networks. 40% of these have met their internet friends in real life. Flickr: Umair Mohsin Source, June 2011 Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 10. Flickr: MixedGrill Social Marketing for Kids Done Right Read More! Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com
  • 11. Flickr: MixedGrill We help brands socialize! Email: info@digiwhirl.com Phone: +91-9004350022 http://www.digiwhirl.com