2. Europe : Diverse Video landscapes
Fragmented markets
Diverse TV and telecoms markets
• Cable / Telecoms / Satellite, Pay TV / Free TV
SG estimates
Digital Video still in infancy
• Development : 31 M Netflix subscribers in the USA, 5 M in Europe
• Market structure : 75 VOD (would be) providers in France
Idate 2013 – Video Cord Cutting
Nov. 20th, 2013 |
P.2
3. Cable cord-cutting
Not new : e.g. Netherlands, Sweden.
Essentially Basic TV cord-cutting. Pay TV still growing so far
Little impact yet. What matters currently is Cable vs. Telecoms competition
Broadband and Telephony contribute more to revenues and free cash flow
than TV
UPC Western
Europe
Possible mitigations for Cable / Telecom operators : Co-marketing of OTT
offers, QoS / CDN, Broadband volume tiers…
Idate 2013 – Video Cord Cutting
Nov. 20th, 2013 |
P.3
4. OTT : No silver bullet
+ Reach
? Streaming / CDN costs : material
= Content costs
= Marketing / subscribers acquisition costs
+ RD costs – unlike traditionnal Media, digital Media are RD intensive
Low price Low Costs Need for operations excellence
Idate 2013 – Video Cord Cutting
Nov. 20th, 2013 |
P.4