2. Write your narrative
• David the reporter comes to Spot.Us
because....
• He can take the following actions.
• Rita the reader comes to Spot.Us
because...
• She can take the following actions
• If Rita does X then Y should happen.
3. Turn narrative into Specs
• See Lisa Williams
Turn narrative into functionality you want.
• See Lisa Williams
5. Design
• Designers take your narrative/specs and
tell that story visually.
Development
• Don’t start developing until you’ve designed.
Developers take the design and translate that
into code.
6. Rules on Development
You are looking for three things
• Good
• Fast
• Cheap
You get to pick two.
8. Collaboration
• Content is King and is the most important.
• Collaboration is Queen and is the most powerful
9. There is no such thing as
competition
• Just collaborators in disguise (Amy or Lisa)
10. Foundation for Collaboration
• Trust: Work with folks you can trust
• Never forced: In interest of all parties
• “Buy in” with decision makers
• Key liaison: Somebody from all parties
tasked to project
• Commitment of time/resources or
money. Doesn’t need to be all three
• The story/project: Must be at the heart of
everything.
11. Why Experiment?
• Rule of the Internet: Cheaper/
Easier to try than to debate
about trying.