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Poynter Mobile Prezo
1.
2. • What is changing about mobile readers?
• What to consider about the mobile experience
• Mistakes to avoid
• What is “structured news” for mobile?
• Design considerations
• How to start thinking mobile
• Tips from the pro’s
What’s on the agenda?
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6. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?
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14. Actions like swiping - have a texture that is part of the
storytelling experience (Snowfall).
It adds a new dimension to the storytelling.
The reader doesn’t scan with their eyes - they can feel the story.
This will become more intense: geolocation, accelerometers,
gesture control, Augmented reality, etc.
21. “Mobile experiences fill the gaps while we wait. !
Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!
44. “Simple is better - we are
designing for readers not other
mobile experts.”
45. Mobile = Side Door!
App = Front Door
“It’s pretty odd at this point to imagine a reader only wants stories from any one news
organization.”
Ben Smith, Editor-in-chief Buzzfeed
46. In fact, the weekend will not see the dip you are familiar with on your website.!
Traffic could peak around 6pm and stay strong through 9 or 10pm.
habit forming
Mobile can be habit forming
Finite self-contained non-updating content set still has value. The “edition”
47. “Responsive site does not mean you have mobile covered. Just because a story fits a small
screen does not mean the experience is basically the same as it is on desktop.” Laura
49. • Just what is changing?
• What to consider about the mobile experience
• Mistakes to avoid
• Structured news
• Design considerations
• How to start thinking mobile
• Tips from the pro’s