SlideShare una empresa de Scribd logo
1 de 37
Descargar para leer sin conexión
The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?
Actions like swiping - have a texture that is part of the
storytelling experience (Snowfall).
It adds a new dimension to the storytelling.
The reader doesn’t scan with their eyes - they can feel the story.
This will become more intense: geolocation, accelerometers,
gesture control, Augmented reality, etc.
TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.
s
Facebook is bringing back the silent newsreel
ht Josh Kalven
On YouTube - the Click/Sound still Rule
Platform Intelligence
Mistakes Happen
Don’t raise blood
pressure: Pushes,
slow performance,
bad transitions,
bad sign up
process.
“Mobile experiences fill the gaps while we wait. !
Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!
Fundamental Shift
AJ Plus Content
“It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News
Infographics
& new mediums
of distribution
Infographics have
performed well
on:
- Twitter
- Medium
- Reddit
- Tumblr
- Facebook
Content can appear without context.
This is also related to the “death of the homepage”
AJ+ stylized templates for efficiency
Twitter-optimized quote
templates.
Even Al Jazeera Turk likes them!
AJ+ templates for Infogram,
speedy content production
Content can appear without context.
Prezo-MobileMeYou

Más contenido relacionado

Similar a Prezo-MobileMeYou

Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperienceAugmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Zugara
 
Augmented Reality: From Marketing Buzzword to Better Consumer Experience
Augmented Reality: From Marketing Buzzword to Better Consumer ExperienceAugmented Reality: From Marketing Buzzword to Better Consumer Experience
Augmented Reality: From Marketing Buzzword to Better Consumer Experience
Zugara
 
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
Zugara
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented Reality
Zugara
 

Similar a Prezo-MobileMeYou (20)

Platform prezo
Platform prezoPlatform prezo
Platform prezo
 
Platform prezo copy
Platform prezo copyPlatform prezo copy
Platform prezo copy
 
Poynter Mobile Prezo
Poynter Mobile PrezoPoynter Mobile Prezo
Poynter Mobile Prezo
 
Blurring The Lines With Augmented Reality
Blurring The Lines With Augmented RealityBlurring The Lines With Augmented Reality
Blurring The Lines With Augmented Reality
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperienceAugmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
 
Odense
OdenseOdense
Odense
 
Augmented Reality: From Marketing Buzzword to Better Consumer Experience
Augmented Reality: From Marketing Buzzword to Better Consumer ExperienceAugmented Reality: From Marketing Buzzword to Better Consumer Experience
Augmented Reality: From Marketing Buzzword to Better Consumer Experience
 
InterACT! Conference Presentation on Augmented Reality
InterACT! Conference Presentation on Augmented RealityInterACT! Conference Presentation on Augmented Reality
InterACT! Conference Presentation on Augmented Reality
 
Implications of the near and far future
Implications of the near and far futureImplications of the near and far future
Implications of the near and far future
 
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago
 
Netexplorateur - The Future of Communication + Augmented Reality
Netexplorateur - The Future of Communication + Augmented RealityNetexplorateur - The Future of Communication + Augmented Reality
Netexplorateur - The Future of Communication + Augmented Reality
 
Interpreting CES 2014
Interpreting CES 2014Interpreting CES 2014
Interpreting CES 2014
 
Who? What? Why we better care?
Who? What? Why we better care?Who? What? Why we better care?
Who? What? Why we better care?
 
IHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented RealityIHAF- Blurring the Lines with Augmented Reality
IHAF- Blurring the Lines with Augmented Reality
 
How to win at digital storytelling - Matt Frehner - Halifax NewsTrain - May 6...
How to win at digital storytelling - Matt Frehner - Halifax NewsTrain - May 6...How to win at digital storytelling - Matt Frehner - Halifax NewsTrain - May 6...
How to win at digital storytelling - Matt Frehner - Halifax NewsTrain - May 6...
 
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...
 
Socialwizz top 10 trends 2013
Socialwizz top 10 trends 2013Socialwizz top 10 trends 2013
Socialwizz top 10 trends 2013
 
Post-PC Marketing
Post-PC MarketingPost-PC Marketing
Post-PC Marketing
 
The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...
 
Sixth sense technology
Sixth sense technologySixth sense technology
Sixth sense technology
 

Más de David Cohn (20)

NYPA Prezo
NYPA PrezoNYPA Prezo
NYPA Prezo
 
Aaja jan 30th mvp
Aaja jan 30th mvpAaja jan 30th mvp
Aaja jan 30th mvp
 
Backup
BackupBackup
Backup
 
Morning prezo
Morning prezoMorning prezo
Morning prezo
 
Biz canvas+
Biz canvas+Biz canvas+
Biz canvas+
 
Norway real-2
Norway real-2Norway real-2
Norway real-2
 
Tv2
Tv2Tv2
Tv2
 
Innovation prezo
Innovation prezoInnovation prezo
Innovation prezo
 
Structured content copy
Structured content copyStructured content copy
Structured content copy
 
Web2 class
Web2 classWeb2 class
Web2 class
 
Aaja
AajaAaja
Aaja
 
Ajprezo
AjprezoAjprezo
Ajprezo
 
Sipa
SipaSipa
Sipa
 
Coinvite talk
Coinvite talkCoinvite talk
Coinvite talk
 
Collab space
Collab spaceCollab space
Collab space
 
Circa digi lit prezo
Circa digi lit prezoCirca digi lit prezo
Circa digi lit prezo
 
Articles
Articles Articles
Articles
 
News hackday
News hackdayNews hackday
News hackday
 
Korea PDF Presentation
Korea PDF PresentationKorea PDF Presentation
Korea PDF Presentation
 
Korea Presentation
Korea PresentationKorea Presentation
Korea Presentation
 

Último

Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Cara Menggugurkan Kandungan 087776558899
 

Último (6)

Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
Satara Call girl escort *74796//13122* Call me punam call girls 24*7hour avai...
 
Mobile Application Development-Components and Layouts
Mobile Application Development-Components and LayoutsMobile Application Development-Components and Layouts
Mobile Application Development-Components and Layouts
 
Mobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s ToolsMobile Application Development-Android and It’s Tools
Mobile Application Development-Android and It’s Tools
 
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
Obat Penggugur Kandungan Di Apotik Kimia Farma (087776558899)
 
Android Application Components with Implementation & Examples
Android Application Components with Implementation & ExamplesAndroid Application Components with Implementation & Examples
Android Application Components with Implementation & Examples
 
Mobile App Penetration Testing Bsides312
Mobile App Penetration Testing Bsides312Mobile App Penetration Testing Bsides312
Mobile App Penetration Testing Bsides312
 

Prezo-MobileMeYou

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. The best mobile experiences are native How you tell a story depends on how a person consumes it. Video Games Photo Sharing News DO YOU HAVE ANYTHING?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Actions like swiping - have a texture that is part of the storytelling experience (Snowfall). It adds a new dimension to the storytelling. The reader doesn’t scan with their eyes - they can feel the story. This will become more intense: geolocation, accelerometers, gesture control, Augmented reality, etc.
  • 12.
  • 13. TV for the Internet Moments Example: “click here” doesn’t mean anything anymore.
  • 14. s Facebook is bringing back the silent newsreel ht Josh Kalven
  • 15. On YouTube - the Click/Sound still Rule
  • 17.
  • 19.
  • 20. Don’t raise blood pressure: Pushes, slow performance, bad transitions, bad sign up process.
  • 21. “Mobile experiences fill the gaps while we wait. ! Nobody wants to wait while they wait.” Mike Krieger This cartoon is about to reach for his phone!
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33. “It’s about making [the text] scannable, quite modular,” — Nathalie Malinarich, mobile editor for BBC News
  • 34. Infographics & new mediums of distribution Infographics have performed well on: - Twitter - Medium - Reddit - Tumblr - Facebook
  • 35. Content can appear without context. This is also related to the “death of the homepage”
  • 36. AJ+ stylized templates for efficiency Twitter-optimized quote templates. Even Al Jazeera Turk likes them! AJ+ templates for Infogram, speedy content production Content can appear without context.