Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

•

0 recomendaciones•627 vistas

How Search Engine Optimisation and Paid Search can work together as part of your Digital Marketing strategy. Contact http://www.digistraction.net for more information.

Tecnología Empresariales

How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net

How do Search engines work? Understanding the process of how search engines work in order to optimise traffic.

Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions

Search Engine Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China

PPC in action User clicks on paid link, triggering payment of bid price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User submits search Listings ordered by bid price / relevance 1 2 3 4

Importance of relevant keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural search ,[object Object],[object Object],[object Object]

Search Engine Optimisation – basic considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content for Education ,[object Object],[object Object],[object Object],[object Object]

Virtualization has its own directory and multiple sections covering ‘what, why and who’

Content for Product Space ,[object Object],[object Object],[object Object],[object Object]

Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

Goal ,[object Object],[object Object],[object Object]

Consider the visitor ,[object Object],[object Object],[object Object]

Paid and Organic Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

Último

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Scaling API-first – The story of a global engineering organizationRadu Cotescu

GenCyber Cyber Security Day PresentationMichael W. Hawkins

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

How to convert PDF to text with Nanonetsnaman860154

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

Google AI Hackathon: LLM based Evaluator for RAGSujit Pal

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

A Call to Action for Generative AI in 2024Results

Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard

Histor y of HAM Radio presentation slidevu2urc

Slack Application Development 101 Slidespraypatel2

Destacado

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Introduction to Data ScienceChristy Abraham Joy

Time Management & Productivity - Best PracticesVit Horky

The six step guide to practical project managementMindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

12 Ways to Increase Your Influence at WorkGetSmarter

ChatGPT webinar slidesAlireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference

Barbie - Brand Strategy PresentationErica Santiago

Destacado (20)

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

1. How SEO & PPC Work. SEO, Paid Search, Social Media & Digital PR Specialists. http://www.digistraction.net

2. How do Search engines work? Understanding the process of how search engines work in order to optimise traffic.

3. SEM: Organic and Paid

5. Top Listing in both Paid & Organic will get more Clicks Potential Clicks per 1,000 Impressions

7. The Key Players in Paid Search Main platforms: Google Ad Words Yahoo Search Microsoft Ad Centre Remember that Google does not have majority share in all global markets! e.g. Baidu in China

10.

11.

12. Key factors - top

13. Key factors - negatives

14. The Crawlers!

15. Quick case studies

16. VMware Content for all Searchers

17.

18.

19.

20. Virtualization has its own directory and multiple sections covering ‘what, why and who’

21.

22.

23. Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

24.

25.

26. HP Using Competitive Keywords

27.

28.

29.

30.

31.

32.

Notas del editor

http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
Here is an example of a sample search on Wanadoo. A user submits a search. In this case “ dvd ” . A business submits a listing comprising a Title & Description. The listings are ordered by bid price. Advertisers bid to appear at a certain position and receive all the response for appearing at that position. - The higher the bid, the higher up the results a listing appears, and the more response that is generated. 4. A user searching for a product or service clicks through to an advertisers web site from a chosen listing and this is when payment is made to Overture. http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net
http://www.digistraction.net

Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Digistraction - How do search engines work - We are an SEO, PPC, Digital PR & Social Media Agency based in London & Brighton

Notas del editor