Digital Firefly Marketing's presentation to Le Camping on Social Media Marketing and tactics to use it at every phase of the sales cycle.

1. Social Media Marketing
Wednesday, August 22, 12

2. Who am I?
John Cashman –
President - Digital Firefly Marketing
Started in August 2011 - just a year old.
• Start up veteran that has worked at three
start ups, two of which had successful exits.
• Ran digital marketing at two of them to
increase sales that lead to acquisition.
• Over ten years of experience in marketing
and five plus in SEO, PPC, and Social
What do we do?
Me on vacation!
Logo Design
Marketing Strategy
Website Design
Website Build
SEO, PPC, Email and Social Media
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3. What is this?
©2012 DIGITAL FIREFLY MARKETING LLC
Wednesday, August 22, 12

4. And this?
©2012 DIGITAL FIREFLY MARKETING LLC
Wednesday, August 22, 12

5. And finally...
©2012 DIGITAL FIREFLY MARKETING LLC
Wednesday, August 22, 12

6. Changing World
•The Internet is big and getting
bigger
•People are more connected
•People always carry computers
©2012 DIGITAL FIREFLY MARKETING LLC
Wednesday, August 22, 12

7. Why are some things free?
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8. 75% of U.S. Residents are online
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9. One - third of U.S Consumer spend
more than 3 hours online every day
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10. Everyone is social - 2/3 of U.S.
Internet Users Use Social Media
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11. People spend 3x more time on social
media and blogs
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12. 93% of U.S. Internet Users are on
Facebook
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13. 1 out of every 8 minutes online is
spent on Facebook
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14. Replacing older marketing tactics -
Cold Calling
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15. ...and TV ads and direct mail
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16. How is Nike becoming digital?
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17. Fish where the fish are..
Everyone has moved online
Everyone Googles
Everyone Facebooks/social
Everyone emails.
These are the channels to exploit..so let’s talk bait
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18. Social Media Marketing
Strategy
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19. Digital Strategy - Feedback Loops
yoursite.com
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20. Nurturing leads in all phases of sales
cycle to increase conversion
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21. Owned Media Tactics
Goal: Make the digital assets better then they are today
by making them more accessible.
•Search Engine Optimization - The process of going through a
website and making it more accessible to Google
– Ensure they are in the right places for Google to index
– Blog - Creates more content - phrases people search on
– Increase via earned media: Links, Social Media participation
•Leverage Earned Media
– Use Facebook Connect to register prospects
– Use social media buttons to share promo content
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22. Earned Media Tactics
Goal - We want to people to like us, share us, and create
content for us. These tactics promote owned media and
increase its size by having customers create content and bring
people back to the website.
• Facebook - The #1 website for referrals.
• Facebook is about creating an audience and engaging with
them.
• Share Website content to bring them back to the site
• Develop useful apps for people and pages that create
content.
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23. Earned Media Tactics - Continued
• Pinterest - Refers more people to websites than LinkedIn,
YouTube and Google + COMBINED
– All about ideas. People surf Pinterest for ideas: gift ideas,
inspiration, clothing styles, places to go
– People “repin” ideas they like to their own boards for their
friends to see and possibly repin
– How to use it?
• Create boards around products, how tos, videos, job postings
• LinkedIn
– All about thought leadership
– Participation or run groups
– Answer questions in Answers
– Like Facebook and Pinterest - refer people back to the site.
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24. Paid Media Tactics
Goal: Pay people to bring us traffic with buying intent. Measure
for positive ROI
• Facebook Ads - Grow Audience or Refer to website
– Laser targeting demographics
– Targeting “Likes”
• LinkedIn
– Target people who are in the your industry
– Target people who are decision makers
• Twitter
– Beta testing a small business solution
– Promoted tweets, promoted accounts
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25. Tracking success
How do you track success? Google Analytics and goals
Short Term - It’s all about visits, leads and registration.
1. How many people visited and from where?
2. How many leads did we get?
3. How many people registered/bought?
Use Goals!
Long Term - It’s all about revenue and ROI
1. How much money are we making from our marketing?
2. Is all the ROI greater than 2x on marketing costs?
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26. Questions and Answers...
©2012 DIGITAL FIREFLY MARKETING LLC
Wednesday, August 22, 12