Loyalty programs are largely adopted by marketers but not all turn out a success. Check out this slide deck for the “3C’s” elements that could turn the tide towards the “Right” loyalty program. Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!

1. COF THE “RIGHT”
3LOYALTY PROGRAM
’
S

2. Loyalty programs are widely adopted by
marketers, though they might not always
result in a low(er) churn rate.
KITCHEN BLISS
SHOPPING
BEAUTY | FASHION
VIP
CLUB CARD
EXCLUSIVE
F.F. FAMILY
DEAL ZONE
COFFEE
BREAK
REWARDS CLUB
COFFEE
BREAK

3. KITCHEN BLISS
SHOPPING
BEAUTY | FASHION
VIP
CLUB CARD
EXCLUSIVE
F.F. FAMILY
DEAL ZONE
COFFEE
BREAK
REWARDS CLUB
COFFEE
BREAK
Customers leaving might be
unavoidable in some cases.

4. KITCHEN BLISS
SHOPPING
BEAUTY | FASHION
VIP
CLUB CARD
EXCLUSIVE
F.F. FAMILY
DEAL ZONE
COFFEE
BREAK
REWARDS CLUB
SHOPPING
In most, it could be prevented
with the “right” loyalty program.
COFFEE
BREAK

6. 3CS
’

7. Right
Content

8. The loyalty program must always
be relevant to the customers.

9. If the customers can relate
themselves to the program, they’ll
understand the value it provides to them.
FREE

10. Resulting in increased
possibility to establish
customer loyalty.

11. Right
Cause

12. OFF ITEMS
10%
FREE
U
PSIZE
$5
OFF
Rewarding customers helps to
build loyalty, but marketers can
not always freely give this out.

13. FREE
U
PSIZE
The loyalty program has to
reinforce behaviours that
create or protect value for
both parties.
BEFO
RE
30
JAN

14. WIN
WIN
In other words, it has to offer benefits to
the customers while encouraging
customers' participation that enhances
the value of the program.

15. Right
Context

16. The loyalty program
has to be delivered
to the customers
when and where
they need it.
21:00
COFFEE
BREAK!
GET THIS
PROMOTION

17. 08:00
COFFEE
BREAK!
GET THIS
PROMOTION
Because delivering the
right value, through the
right channel, at the
right time, leads to
meaningful customer
engagement.

18. The “right” loyalty program is obtainable.
And it must start with listening closely to the
customers in order to find the right Content,
right Cause, and right Context.
Then you will have a loyalty program that is
truly beneficial to both customer and brand.

19. FIND OUT
Find out how to bring instant
gratification to life for effective
loyalty program, watch the full
video by Regan Yan here
www.digitalalchemy.asia/blog
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