2. SANTANDER SWITCH
CINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE
+12 +13
+5
STUDENTS YOUNG WORKERS ESTABLISHED
FAMILY
MILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE
Delivering Message And Audience
3. BARCLAYCARD ROLLERCOASTER
CINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY
+16 +27
+11 +21
MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE
Delivering Message And Audience