Tumblr

1. Successful Tumblr
Advertisements
A n d h o w y o u c a n r e c r e a t e t h e m

2. Tumblr
Statistics
1
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3. Tumblr Stats
 550 monthly million users
 42% of traffic is domestic (U.S.)
 56% of users are female
 69% of users are Millennials (aged 20-36)
 $25,000 is the minimum advertisement cost
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4. Income Demographics
16%
8%
4%
11%
Percentage of adult internet users who use Tumblr
>$30,000 $30,000-$49,999 $50,000-$74,999 $75,000<
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5. Popular
Advertisements
2
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6. - 110,900 notes
 Used iconic marshmallows to brand
photo
 Colorful and aesthetically pleasing
 Successful: For a sponsored post, it
gained over 100,000 notes
Lucky Charms
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7. -Overall Blog
 Posts hilarious and relevant content that appeals to Tumblr users
 Uses gifs, puns, memes, and post replies to interact with users
 Successful: gets 2,000 notes – 500,000 notes each post
Denny’s
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8. -Storyboard Video
 Hercules storyboard movie was
recognizable to the majority of users
 Correlated to Special Edition DVD
being sold in stores
 Successful: Got over 65,000 notes
for a sponsored post
Disney
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9. Case Studies
3
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10. Case Study
 APPROACH: M i c r o s o f t u s e d C o n t e n t E n g a g e m e n t A d s t o a m p l i f y
s i x Tu m b l r p o s t s
 PLAN: U s i n g a Tu m b l r C a r d , M i c r o s o f t r e a c h e d n e w u s e r s o u t s i d e
o f Tu m b l r w i t h t h e Tu m b l r e x p e r i e n c e . I n t h e c a r d , t h e Tu m b l r p o s t
a p p e a r s w i t h s o c i a l s h a r i n g b u t t o n s a n d u n i q u e c a l l s t o a c t i o n a n d
Tu m b l r Fo l l o w b u t t o n
 RESULT: 5 2 % I n c r e a s e d E n g a g e m e n t
 TIP: I t w a s m o r e i m p o r t a n t t o h a v e u s e r s e n g a g e w i t h c o n t e n t
t h a n i n c r e a s e t ra f f i c t o s p e c i f i c c o n t e n t p a g e s
Microsoft
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11. Case StudyASOS
 APPROACH: A S O S w a n t e d t o e n g a g e w i t h c r e a t i v e
i n d i v i d u a l s i n t h e f a s h i o n a n d d e s i g n c o m m u n i t i e s o n Tu m b l r.
 PLAN: T h e y u s e d Tu m b l r a d v e r t i s i n g f o r a c a m p a i g n c e n t e r e d
a r o u n d a t - s h i r t d e s i g n c o n t e s t . T h e c o n t e n t f o c u s e d o n a s k i n g
a r t i s t s t o d e s i g n a t - s h i r t f o r A S O S t h a t w o u l d t h e n b e p u t u p
f o r s a l e . T h e y u s e d S p o n s o r e d Po s t s t o a t t ra c t e n t ra n t s .
 RESULT: 9 0 0 d e s i g n s , 4 w e r e c h o s e n t o b e s o l d i n s t o r e , a l l
d e s i g n s s o l d o u t w i t h i n 1 0 h o u r s
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12. How To Recreate
Similar Ads
4
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13. Tips for posting on
Tumblr
 Provide the right kind of value
 Combine humor with promotion
 Make paid posts innovative
 Use memes or gifs to make a more interactive post
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14.  Take advantage of Tumblr’s user-interactive features
 Know your audience
 Interact with other blogs and followers
 Post items that everyone can reblog
Tips for posting on
Tumblr
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15. The End
M a k e t h e b e s t w o r k a n d
g e t i t i n f r o n t o f t h e
a u d i e n c e y o u d e s e r v e