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AN EYE ON CHINA

        Talent Garden, Milan
         February 21st, 2013

              #EyeOnChina
A VIEWPOINT ON
DIFFERENT
DIGITAL LANDSCAPES

     #EyeOnChina
http://youtu.be/oJLqyuxm96k




        #EyeOnChina
#EyeOnChina
#EyeOnChina
INDIA
Biggest country on Facebook by 2015.
560 million people under the age of 25.
                                 source: BusinessWeek, 2012


                 #EyeOnChina
PHILIPPINES
Over 93% of Internet users are on Facebook.
                                     source: Social Bakers


                  #EyeOnChina
INDONESIA
Third biggest country on Facebook.
Jakarta is the most active city on Twitter worldwide.
                                        source: Semiocast, 2012


                    #EyeOnChina
SWAZILAND
92,5% of users access Facebook from a phone.
                                     source: Social Bakers


                  #EyeOnChina
#EyeOnChina
In Russia, Vkontakte has 45 million users.
Facebook just reached 7,5 million users.
                #EyeOnChina
Facebook took 5 years to pass Mixi in Japan.
LINE mobile app took 1 year to pass both.
                 #EyeOnChina
#EyeOnChina
AN EYE ON CHINA


    #EyeOnChina
OVERPEOPLE
BILLION
        1.3

   #EyeOnChina
500 MILLION
UNDER 30

  #EyeOnChina
OVER 550 MILLION
INTERNET USERS


     #EyeOnChina
SHENZHEN IS THE
MOST CONNECTED CITY




       #EyeOnChina
1.1 BILLION
MOBILE USERS


   #EyeOnChina
OVER 300 MILLION
3G/SMARTHPONE USERS




      #EyeOnChina
50M TO 200M 3G USERS
IN ONE YEAR (2011-2012)




        #EyeOnChina
97% OF YOUNG/URBAN
USE INTERNET VIA PHONE




        #EyeOnChina
And they are not on Facebook.




            #EyeOnChina
SHARE!
  #EyeOnChina
DIGITAL LANDSCAPE IN CHINA:
     THE THREE GIANTS


          #EyeOnChina
SEARCH                      BAIDU
                            92% of the market share



ECOMMERCE                   ALIBABA
                            with Taobao & Tmall


GAMING                      TENCENT
& MESSAGING                 QQ app has 700M users



              #EyeOnChina
SOCIAL MEDIA IN CHINA:
    A QUICK INTRO


       #EyeOnChina
SINA WEIBO
               the main social network: over 300M users


plus
                         YOUKU + TUDOU
                         video sharing platform(s)

               WEIXIN/WECHAT
               Tencent’s mobile messaging & social ntwk app

       RENREN
       a social network founded in 2005 (over 100M users)


              KAIXIN001
              another social network with over 100M users


         #EyeOnChina
LET’S PLAY A LITTLE GAME


        #EyeOnChina
RenRen




         #EyeOnChina
RenRen




         #EyeOnChina
Youku




        #EyeOnChina
DianDian




           #EyeOnChina
Mogujie




          #EyeOnChina
TuDing




         #EyeOnChina
MeiShiXing




             #EyeOnChina
Kaixin001




            #EyeOnChina
PaPa




       #EyeOnChina
Meilishuo




            #EyeOnChina
WeChat




         #EyeOnChina
WeChat
PinFun




         #EyeOnChina
PinFun




         #EyeOnChina
HOW ABOUT THE WALL?


      #EyeOnChina
source: gizmodo


#EyeOnChina
source: en.greatfire.org


#EyeOnChina
JUNE 4th

 #EyeOnChina
MAY 35th

  #EyeOnChina
18th NATIONAL PARTY CONGRESS
      (十八大 Shíbā dà)


           #EyeOnChina
SPARTA
(斯巴达 Sībādá)

   #EyeOnChina
#EyeOnChina
THANKS!
guido ghedin
@guido_ghedin



            #EyeOnChina

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An eye on China – Guido Ghedin