Original Blog Post: http://bit.ly/1tCp9N6 | You should know that you don’t need a big email list or fancy software to start seeing amazing results from email marketing. You simply need a plan.

1. HOW TO BUILD AN
EMAIL MARKETING
MACHINE

2. IMAGINE THIS…

3. EACH DAY YOU WAKE UP,
TYPE UP AN EMAIL,
PRESS SEND AND WATCH THE
SALES ROLL IN.

4. COULD THERE BE ANYTHING
MORE SATISFYING THAN
Could there be anything more satisfying than that?
THAT?

5. Actually…yes. It’s much more
satisfying (and lucrative) to…
SET UP A SERIES OF
EMAILS ONCE

6. And watch sales roll in
EVERY DAY ON AUTOPILOT

7. WE’LL SEND OVER A
MILLION EMAILS IN OVER A
DOZEN MARKETS TODAY
+
DO IT AGAIN TOMORROW

8. You should know that…
YOU DON’T NEED A BIG EMAIL LIST OR
FANCY SOFTWARE TO START SEEING
AMAZING RESULTS FROM EMAIL
MARKETING. YOU JUST NEED A PLAN.

9. Each Email we send has one of five purposes:
• Indoctrinate: Teach them who you are
• Engage: Get them to buy
• Ascend: Get them to buy more
• Segment: Learn what they want to buy next
• Reengage/Win Back: Bring them back
Each purpose is dependent upon the last --- creating
5 stages of email marketing
Ryan Deiss
Founder/Managing Director,
DigitalMarketer

10. IT LOOKS LIKE THIS…

12. Note: We’ll walk you through
this entire process map and
give you a copy of it at no
charge! Click below.

13. YOUR COMPETITORS AREN’T
USING ALL 5 STAGES…
…AND THIS IS AN EXPENSIVE
MISTAKE

14. Once you understand the stages
of email marketing—you’ll be
able to plug in a couple of
autoresponder series and create
a new revenue stream.
youy

15. Here’s the thing…
YOUR PROSPECT CAN’T BE ENGAGED
UNTIL THEY ARE INDOCTRINATED. AND
THEY CAN’T ASCEND UNTIL THEY ARE
ENGAGED. AND SO ON…MAKE SENSE?

16. This is how you maximize profit
through email marketing—you
can send email with purpose—
moving customers and prospects
from one stage to the next.
youy

17. LET’S GO THROUGH
THESE FIVE STAGES IN
TURN…

18. STAGE 1 - INDOCTRINATION EMAILS

19. Congrats! You have a new opt-in to your email list.
The first step is to teach your new prospect about
you and your organization.
• Who are you?
• What do you stand for?
• Why are you different?
• What should they expect from you?
• How often?
• What should they do next?

20. Daily Worth has an email list approaching 1 million
subscribers. Here’s what you receive after opting in…
Every sentence in the above email is designed to teach you what Daily Worth is
about

21. Even mighty Apple knows they need to explain themselves to
new prospects and customers.

22. You might find that a single indoctrination email
is sufficient…but more likely it will be more
effective sent as a series.

23. STAGE 2 - ENGAGEMENT EMAILS

24. Engagement emails convert prospects into
customers.
THEY MAKE OFFERS.

25. In this example, HubSpot is attempting to engage us in their partner program. This triggered
after downloading one of their free reports and indicated that Digital Marketer is an
agency…

26. STAGE 3 – ASCENSION EMAILS

27. This is where the big money is so listen
up…
For Every offer you make there is
some percentage of buyers that
would buy more.

28. This ascension offer from StudioPress was sent to customers
that had previously purchased WordPress themes…
The folks over at StudioPress know we buy WordPress Themes so why not offer to sell us more.

29. So…what do you do when
customers and prospects say
“NO” to the Engagement and
Ascension series you send them?
SIMPLE… YOU CHANGE THE MESSAGE
UNTIL THEY RESPOND.

30. STAGE 4 – SEGMENTATION EMAILS

31. The goal of the Segmentation Series is to get
your prospect to raise their hand (open, click, or
opt in) and show interest in something you sell.
When they do…they will be placed
in the appropriate Engagement
Series.

32. Notice how Joe Polish at Pirahna Marketing uses questions to determine
our interest in his Genius Network Event…

33. By clicking through (segmenting ourselves) we receive a follow up email
Engagement Series.

34. Sending a single Segmentation email
to your list can set off a chain
reaction of sales.

35. OK…NOW LET’S LOOK AT THE SIMPLEST
(AND OFTEN THE MOST IMPACTFUL) STEP
OF EMAIL MARKETING.

36. STAGE 5 – REENGAGEMENT/ WIN BACK EMAILS

37. What happens when customers and
prospects stop opening and clicking on your
email?

38. If the answer is NOTHING—you’re leaving
big money on the table...
It just makes sense to put an
autoresponder series in place that
reenergizes disengaged subscribers and
brings them back into an Engagement
and Ascension Series to buy.

39. BUT THAT’S JUST THE
HALF THE BENEFIT…

40. Leaving disengaged emails on your list does
tremendous damage to the deliverability of your
email. By reengaging subscribers that have
strayed from the pack you’ll avoid the Spam
folder.

41. At pinkberry, they use a loyalty rewards card to track defecting customers and make a win
back offer when customers haven’t visited in awhile.

42. HOW COULD YOU USE
EMAIL TO REENGAGE AND
WIN BACK CUSTOMERS
AND PROSPECTS?

43. We’ll walk you through this
entire process map and
give you a copy of it at no
charge! Click below.

44. …HOW DO I GET STARTED?

45. It starts with understanding that the 5
stages of email marketing exist.
After that, it’s a matter of determining
where you can make the most impact
on your business.

46. DOWNLOAD OUR FREE 3-PART TRAINING THAT GOES
INTO MUCH GREATER DETAIL ABOUT THIS SYSTEM
AND WALKS YOU THROUGH THE PROCESS MAP.