1. How to Use Content
Marketing to Build Your
Brand, Your Business, and
Your Bottom Line
By Marcus Sheridan,
www.TheSalesLion.com
@TheSalesLion
#ContentFTW

2. @TheSalesLion

3. @DigitalSherpas #ContentFTW @TheSalesLion

4. This was me…

5. Who is the exception?
• B2B
• B2C
• Local
• National
• Product
• Service

7. They ask
You answer
@DigitalSherpas @TheSalesLion

8. The most popular
digital marketing
MULC
model in the world
today.
H

9. Price
Problems
Comparisons/Vs.
The Best
Reviews
@DigitalSherpas #ContentFTW @TheSalesLion

14. $1,700,000.00
ROI anyone?
@DigitalSherpas #ContentFTW @TheSalesLion

15. You don’t want a
fiberglass pool!
(problems)

16. In Google We Trust

19. The Power of
Versus and
Comparisons

21. The Power of “The Best,” Awards, and Reviews

26. #1 in the world…all because
we bothered to answer
every…single…question.
@TheSalesLion

28. 30
@DigitalSherpas #ContentFTW @TheSalesLion

31. We have no idea how much
information viewers will
consume on our websites
until we give it to them. NONE
@DigitalSherpas #ContentFTW @TheSalesLion

32. Content is the greatest
sales tool in the world.
Period.
@DigitalSherpas #ContentFTW @TheSalesLion

33. Get the book. It’s awesome. It’s free. It will
change your life.
www.TheSalesLion.com Marcus1@thesaleslion.co
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