Growth Hacking - 16 rules of Growth | Luca Barboni - Digital Yuppies

•

2 recomendaciones•322 vistas

Digital Yuppies 2 - Garden di Together, 27.06.2015 Speech from Luca Barboni, GrowthHound www.digitalyuppies.it FB group: bit.ly/dy-group

Marketing

Rules of Growth
16
Luca Barboni – lucabarboni89@gmail.com – @luca_barb89
Founder & Growth Hacker @ Growth Hound

https://growth-hacking.zeef.com/luca.barboni

16 Things you should keep in
mind as a marketer.
16 Rules of Growth

1. No one cares about your product
16 Rules of Growth

2. No one cares about you
16 Rules of Growth

3. People hate problems
more than they like solutions
16 Rules of Growth

http://thenextweb.com/entrepreneur/2015/04/01/the-single-worst-marketing-decision-you-can-make/
“You know what the single worst marketing decision you
can make is? Starting with a product nobody wants or
nobody needs.“ - Ryan Holiday

4. Not all press is good press
16 Rules of Growth

5. Activity on the internet
is mostly mindless
16 Rules of Growth

6. No one remembers what they read
16 Rules of Growth

6. No one remembers what they read
16 Rules of Growth
7. Everyone remembers how they felt

8. The marketing tactics people
complain about are the ones that work
16 Rules of Growth

9. Everyone clicks on ads
16 Rules of Growth

9. Everyone clicks on ads
16 Rules of Growth
10. Nobody thinks they click on ads

11. Everything in this world runs
according to a system
16 Rules of Growth

16 Rules of Growth
11. Everything in this world runs
according to a system
12. Every system can be beaten

13. People generally follow back
16 Rules of Growth

14. On the Internet, no one knows
you're a dog
16 Rules of Growth

15. Good marketers cheat
16 Rules of Growth

15. Good marketers cheat
16 Rules of Growth
16. Great marketers win

http://austenallred.com/rules-of-growth/
Do not re-invent the wheel.

THANK YOU!
let's keep in touch:
Luca Barboni
lucabarboni89@gmail.com
@luca_barb89
Growth Hound
info@growthhound.com
@GrowthHound

Más contenido relacionado

Destacado

Growth Strategies: Growth Drivers - Innovation and Entrepreneurship

Pavel Luksha

Ec4024 Lecture13: The Stability and Growth Pact: Time to Break the Rules?

Stephen Kinsella

Growth Mindset

Nopadon Wongpakdee

Ignite Your Growth V2

lscott316

Being different has always mattered, but now it matters even more. Setting yourself apart from the competition is Entrepreneurship 101, but it’s since evolved into putting yourself in a whole new world from the competition. Why compete on the same playing field when you can invent a whole new one and make up the rules as you go along? Here is the mindset, platform, and capabilities you will need to succeed. Presented by Faisal Hoque at the Harvard Alumni Association Event. #HAAEvents

How To Accelerate Sustainable Growth

Faisal Hoque

Growth in a family owned business

Nimble Systems Pvt. Ltd.

There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders. We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.

Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category

Mark Organ

Growth Strategies: Growth Drivers - Entrepreneurship and Leadership

Pavel Luksha

Most approaches to mindfulness are geared toward the individual level and not the social or community level to which traditional mindfulness methods were targeted. It is not only about our own personal growth but the enlightenment of the community as a whole. We are never separate. And this insight is fundamental for any effective wellbeing effort (workplace or otherwise). This experiential webinar will feature a cursory overview of mindfulness (definition, measurement, practices) and participants will be invited to complete introspective surveys about their own mindfulness to help ground the social conversation for the webinar. We will then contemplate seven different ways in which wellness champions can show up in a mindful way within the social context (community or sangha) of their work setting. These are listed below. Participants will be invited to self-assess their capacity for each and given tools to continue developing each. · The Values Clarifier (Your Cause, Calling, or Legacy) · The Intentional Centerer (Breathe…Breathe…Breathe) · The Heedful Relater (Loving Kindness) · The Compassionate Nudger (Mindfully Encourage) · The Knower of Impact (Integrity, Foresight, and Social Contagion) · The Thriver (All Stress is Grist for the Mill) · The Garnerer of Trust (We are One) Learning Objectives 1) Define mindfulness and identify at least one measure and practice of mindfulness 2) Distinguish intra-personal mindfulness from inter-personal mindfulness 3) Identify seven different ways that wellness champion may embody mindfulness in their interactions with others About The Presenters Dr. Joel Bennett President Organizational Wellness & Learning Systems Website: www.organizationalwellness.com Joel Bennett, PhD, is President of Organizational Wellness & Learning Systems (OWLS), a consulting firm that specializes in evidence-based wellness and e-learning technologies to promote organizational health and employee well-being. Dr. Bennett first delivered stress management programming in 1985 and OWLS programs have since reached over 30,000 workers across the United States. Lindsay Simone, Manager of Wellness Programs ACEC Life & Health Trust Lindsay currently serves as Manager of Wellness Programs for the Designed Wellness program that is offered to all firms that are members of and have medical insurance coverage through ACEC Life & Health Trust. She graduated from University of Illinois at Urbana-Champaign and received a Masters in Wellness Management and Business from Ball State University.

Mindful champion(owls bennett)

Joel Bennett

How to Grow Your Small Business

Experian_US

Presentation from Optional Conference (Budapest). Some agile transitions fail due to the mindset of the people affected by the change. Your mindset is characterized by how you answer these three questions: 1) What do you believe about people?; 2) How should social systems be organized?; 3) Who is our customer? See more at: http://flaviusstef.wordpress.com/2014/04/07/is-your-mindset-blocking-your-agile-transformation/

Mindset: the biggest barrier to agility

Flavius Stef

The Rise of the DEO: Innovation Starts at the Top

Autodesk

Business Growth Strategy for Wood Flooring

Dennis Ooi

Growing your business is one thing, but building systems that will help your business have Sustained Growth is a totally different kettle of fish. One of the biggest challenges many business owners have is delivering a consistent service or product while growing their business. By creating scalable platforms for growth, your business will be able to grow, without compromising quality. Get smart about how you work ON your business and learn how clever business owners are using systems to simplify and automate their work. In this workshop you will hear from local industry experts on how to build systems for growth that you can rely on. For many business owners, going to work means managing chaos… Building your business should be more than just getting more work in and out the door… It’s about… working smarter, not harder. building systems to do the work so you don’t have to creating a marketing platform for both inbound and outbound leads working on your business rather than in your business The customer experience, how your prospects perceive you before, during and after doing business But how do you find the time or even know what to do? For many business owners going to work means managing chaos and surviving. Creating platforms for your business to grow on is one of the best kept secrets to sustained growth.

Discover Platforms for Sustained Business Growth

David Guest

How Do The Classic “7PS” Of Marketing Stack Up In The Era Of Social Media? Back in the 1960s, marketing guru E. Jerome McCarthy introduced the “4Ps” of marketing to drive revenue growth: product, price, promotion, and place. That formula was later expanded to “7Ps,” and while they remain a sound starting point for any organization analyzing its growth strategy, the rules for implementing them have changed. Digital communication technologies are altering consumer behavior in ways McCarthy and his adherents could never have imagined. Here’s my own take on three new pieces of the puzzle that every growth-minded company needs to bear in mind. Additional reading @ http://shadoka.com/the-three-new-rules-of-growth-hacking.

The Three New Rules of Growth Hacking

Faisal Hoque

The Champion Entrepreneur

Amir Freund

Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth. 1. Define your target Audience 2. Know your Business 3. Review Performance 4. Set Goals 5. Develop Your Business Growth Strategy 6. Tools and resources 7. Make It Happen Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen. Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business. About Warren Knight; Entrepreneur and Business Growth Consultant I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

7 steps to accelerate small business growth in 2014

Think Digital First

Destacado (17)

Growth Strategies: Growth Drivers - Innovation and Entrepreneurship

Ec4024 Lecture13: The Stability and Growth Pact: Time to Break the Rules?

Growth Mindset

Ignite Your Growth V2

How To Accelerate Sustainable Growth

Growth in a family owned business

Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category

Growth Strategies: Growth Drivers - Entrepreneurship and Leadership

Mindful champion(owls bennett)

How to Grow Your Small Business

Mindset: the biggest barrier to agility

The Rise of the DEO: Innovation Starts at the Top

Business Growth Strategy for Wood Flooring

Discover Platforms for Sustained Business Growth

The Three New Rules of Growth Hacking

The Champion Entrepreneur

7 steps to accelerate small business growth in 2014

Similar a Growth Hacking - 16 rules of Growth | Luca Barboni - Digital Yuppies

15 Strategic Incubator Minutes w/ Pamela Slim

The Strategic Incubator

Jonathan Fields, 15 Minutes

The Strategic Incubator

15 Incubator Minutes

The Strategic Incubator

15 Minutes

The Strategic Incubator

What Are You Known For?

Mary Aviles

The Future of your Business

ChampionsWay

"Growth Hacking for Developers" by Luca Barboni You don't have to be a developer to be a growth hacker, but it helps! Growth hacking, often defined as "experiment-driven marketing", is a mindset that created a new professional hybrid between the marketer and the software engineer, capable of tapping into data-backed insights to optimize product features and running successfull marketing campaigns. In this talk we'll see how growth hacking changes the traditional marketing game and how your coding skills can make you also a great at growth marketing.

Growth Hacking for Developers

Codemotion

Web presentation

ratiodigital

Home business sense

Shon Jimenez

27 of the Best Tweets to get mlm leads on twitter

Erik Christian Johnson

Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...

Brittany Ferdinands

How do you build a world changing brand?

Sean O'Connor

7 Steps to Create a Marketing Plan

Lawebstrat

Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson

Giorgio Cassella

6 startup marketing mistakes you should watch out

MassMedia Group

5 profitable steps_to_info_product_creation

Flora Runyenje

Product development

Sam Witteveen

Connected Lodges

Matt Johnson

In his BlogWell Atlanta case study presentation, "Social Media from a Multi-Brand Perspective," Newell Rubbermaid's VP, E-Business & Interactive Marketing, Bert DuMars, covered how the company is using different social media approaches across its many brands. Bert's case study includes advice on how to approach multi-brand social media as an eco-system, how to test small ideas and then scale them up, and how to ask your fans for suggestions on how to better participate in social media. --- BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: http://gaspedal.com and http://socialmedia.org

BlogWell Atlanta Social Media Case Study: Newell Rubbermaid, presented by Ber...

SocialMedia.org

Affiliate Marketing - Do You Have What it Takes to be Successful?

paully58

Similar a Growth Hacking - 16 rules of Growth | Luca Barboni - Digital Yuppies (20)

15 Strategic Incubator Minutes w/ Pamela Slim

Jonathan Fields, 15 Minutes

15 Incubator Minutes

15 Minutes

What Are You Known For?

The Future of your Business

Growth Hacking for Developers

Web presentation

Home business sense

27 of the Best Tweets to get mlm leads on twitter

Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...

How do you build a world changing brand?

7 Steps to Create a Marketing Plan

Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson

6 startup marketing mistakes you should watch out

5 profitable steps_to_info_product_creation

Product development

Connected Lodges

BlogWell Atlanta Social Media Case Study: Newell Rubbermaid, presented by Ber...

Affiliate Marketing - Do You Have What it Takes to be Successful?

Más de Digital Yuppies

Giacomo Barbieri: Emotional Storytelling | Digital Yuppies in Leipzig, 10/9

Digital Yuppies

Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9

Digital Yuppies

Niccolò Fransoni: Growth Hacking | Digital Yuppies in Leipzig, 10/9

Digital Yuppies

Shawn Segungo: Inbound Marketing | Digital Yuppies in Leipzig, 10/9

Digital Yuppies

Hack the community > Alessandro Cadoni, Digital Yuppies | #DYMilano

Digital Yuppies

Marco è un coder e hacker fin da piccolo. Al momento imprenditore nel settore tech. Appassionato da Bitcoin e blockchain. Fondatore di Vulpem una digital agency senza uffici che permette di accedere a una pool globale di hackers che sono liberi di lavorare da remoto e vivere ovunque. La vision è quella di creare il primo grande hub per nomadi digitali e remote workers. Come hanno fatto startups come Airbnb a guadagnare trazione iniziale con lo scraping e l'automazione e perchè lo dovresti fare anche tu

Cosa vuol dire fare scraping e come usarlo per migliorare la propria strategi...

Digital Yuppies

Snapchat, o la nuova vita su uno smartphone > Giacomo Barbieri, Digital Yuppi...

Digital Yuppies

Come integrare gli influencer in strategie marketing di successo > Claudia Sp...

Digital Yuppies

Digital Yuppies @ Atelier Montez - 09 Aprile 2016 Speech from Federico Passoni > Business Development Manager di MailUp. Ci ha parlato del email marketing e di come sia un elemento imprescindibile di ogni web marketer. E di come MailUp sia uno strumento utile e flessibile che può accontentare tutte le esigenze. L’email, la colonna portante del digital marketing per coinvolgere, fidelizzare e vendere L’email rappresenta il presente e il futuro del digital marketing, canale privilegiato per coltivare la comunicazione con i clienti e guidare all’acquisto. Scopri sul Blog MailUp i segreti dell'email marketing per creare campagne di successo. Ecco i primi 5 passi da compiere: #1: Crea liste che abbiano il consenso del destinatario SCOPRI COME >> http://blog.mailup.it/2016/02/gli-how-to-di-mailup-come-alimentare-il-database-di-contatti/?utm_source=digitalyuppies&utm_medium=postblog&utm_campaign=eventoyuppies # 2: Crea una relazione personalizzata. Scopri Come >> http://blog.mailup.it/2016/01/mailup-8-9-1-ora-hai-un-nuovo-editor-per-lautoprofilazione-dei-contatti/?utm_source=digitalyuppies&utm_medium=postblog&utm_campaign=eventoyuppies #3 Usa contenuti dinamici, che creino aspettativa Scopri come >> http://blog.mailup.it/?utm_source=digitalyuppies&utm_medium=postblog&utm_campaign=eventoyuppies #4: Ottimizza le tue email per mobile Scopri come >> http://blog.mailup.it/2016/01/e-arrivato-il-nuovo-white-paper-la-guida-allemail-design-per-il-tuo-2016/?utm_source=digitalyuppies&utm_medium=postblog&utm_campaign=eventoyuppies #5:Monitora le tue campagne, sia prima che dopo l'invio Scopri come >> http://blog.mailup.it/2015/04/mailup-8-8-1/?utm_source=digitalyuppies&utm_medium=postblog&utm_campaign=eventoyuppies

L'email, la colonna portante del digital marketing, Federico Passoni > Digita...

Digital Yuppies

Cogliere le opportunità nel Digital, Guk Kim > Digital Yuppies #DYMontez

Digital Yuppies

Join the Digital Revolution | Roberto Macina, Digital Yuppies

Digital Yuppies

I Player e le opportunità del Digital Marketing | Giulia Decina, Digital Yuppies

Digital Yuppies

Potrete conoscere più a fondo i contenuti dei workshop di Digital Yuppies di questo 2016. In breve sintesi: Web Marketing Pro (27/02/2016) con Luca Barboni SEO Advanced (12/03/2016) con Paolo Dello Vicario Social Media Party (19/03/2016) con Luca Barboni Instagram Paradise (02/04/2016) con Valerio Masotti Digital Marketing Basic (16/04/2016) con Luca Barboni Info: bit.ly/WorkshopDY hello@digitalyuppies.it

Workshop Digital Yuppies 2016, Digital Marketing

Digital Yuppies

Digital Startups: how to get money from investors? | Giulia Gazzelloni - Digi...

Digital Yuppies

User Acquisition, Tutored | Gabriele Giugliano - Digital Yuppies

Digital Yuppies

Growth Hacking - Growth Hacker identikit | Luca Barboni - Digital Yuppies

Digital Yuppies

#BlogMarketing - Blog marketing from the bottom | Giacomo Barbieri - Digital ...

Digital Yuppies

Vedo gente, faccio cose - Digital PR ! Elisa Marino - Digital Yuppies

Digital Yuppies

Brand me! Introduzione al Personal Branding ! Sacha Ferrarelli - Digital Yuppies

Digital Yuppies

Social Media Strategy, Facebook & Twitter ads | Valerio Italia - Digital Yuppies

Digital Yuppies

Más de Digital Yuppies (20)