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The	
  Digital	
  City	
  Agenda	
  was	
  founded	
  in	
  2011.	
  The	
  idea	
  for	
  a	
  Digital	
  City	
  Agenda	
  arose	
  
from	
  a	
  need	
  for	
  a	
  different	
  approach	
  to	
  the	
  economic	
  and	
  social	
  challenges	
  society	
  
faces.	
  It	
  started	
  with	
  the	
  common	
  conclusion	
  of	
  several	
  governors	
  from	
  large	
  ci@es	
  
that	
  the	
  innova@on	
  speed	
  is	
  much	
  to	
  low	
  in	
  respect	
  to	
  the	
  need	
  of	
  society	
  and	
  the	
  
possibili@es	
  of	
  entrepreneurs.	
  	
  
Our	
  goal	
  as	
  smart	
  ci@es	
  is	
  to	
  find	
  innova@ve	
  solu@ons	
  for	
  the	
  complex	
  problems	
  that	
  
our	
  society	
  deals	
  with	
  at	
  this	
  present	
  @me,	
  by	
  working	
  from	
  a	
  different,	
  new	
  
perspec@ve	
  and	
  with	
  different,	
  new	
  resources:	
  especially	
  the	
  use	
  of	
  IT	
  and	
  
broadband.	
  The	
  stakeholders	
  involved	
  know	
  that	
  implemen@ng	
  such	
  solu@ons	
  
boHom	
  up	
  bares	
  the	
  risk	
  that	
  none	
  of	
  these	
  solu@ons	
  can	
  get	
  a	
  large	
  enough	
  and	
  
sustainable	
  posi@on	
  on	
  the	
  market.	
  So	
  we	
  made	
  the	
  agreement	
  that	
  we	
  would	
  “scale	
  
up”	
  and	
  implement	
  the	
  solu@ons	
  of	
  best	
  prac@ces	
  of	
  each	
  other.	
  	
  
	
  
1	
  
With	
  the	
  “Stedenlink”	
  founda@on	
  we	
  set	
  up	
  the	
  Digital	
  City	
  Agenda.	
  A	
  network	
  of	
  
professional	
  en	
  poli@cal	
  people,	
  commiHed	
  to	
  the	
  societal	
  challenges	
  we	
  saw.	
  This	
  
agenda	
  is	
  illustrated	
  by	
  ques@ons	
  as:	
  How	
  do	
  we	
  take	
  care	
  of	
  the	
  growing	
  group	
  of	
  
elderly	
  people?	
  How	
  do	
  we	
  change	
  to	
  using	
  and	
  crea@ng	
  sustainable	
  energy?	
  How	
  do	
  
we	
  keep	
  our	
  children	
  educated	
  and	
  safe?	
  All	
  these	
  ques@ons	
  exist	
  in	
  our	
  ci@es	
  and	
  
villages.	
  The	
  commitment	
  grew	
  from	
  8	
  to	
  more	
  than	
  30	
  ac@ve	
  ci@es	
  within	
  2	
  years.	
  A	
  
lot	
  of	
  businesses	
  and	
  knowledge	
  partners	
  work	
  together	
  on	
  this	
  implementa@on	
  
agenda.	
  The	
  na@onal	
  government	
  supports	
  the	
  agenda	
  by	
  means	
  of	
  an	
  agreement	
  
with	
  by	
  the	
  Ministry	
  of	
  Economic	
  Affairs;	
  worth	
  1	
  million	
  Euro.	
  
	
  
Today’s	
  challenges	
  need	
  a	
  different	
  approach	
  than	
  our	
  tradi@onal	
  way	
  of	
  working.	
  
Entrepreneurs,	
  Governments,	
  Educa@on,	
  Science,	
  Innovators,	
  and	
  Ci@zens:	
  we	
  all	
  
need	
  to	
  join	
  forces	
  to	
  return	
  to	
  a	
  healthy,	
  strong	
  and	
  compe@@ve	
  Europe.	
  
The	
  DSA	
  works	
  to	
  find	
  new	
  ways	
  of	
  working	
  by	
  approaching	
  issues	
  boHom	
  up:	
  what	
  
does	
  society	
  want?	
  What	
  do	
  we	
  need?	
  As	
  these	
  things	
  change,	
  we	
  work	
  with	
  a	
  rolling	
  
agenda	
  that	
  is	
  adjusted	
  to	
  the	
  needs	
  of	
  that	
  specific	
  @me.	
  DSA	
  is	
  a	
  networking	
  
organiza@on:	
  we	
  bring	
  all	
  stakeholders	
  throughout	
  the	
  chain	
  of	
  change	
  together,	
  and	
  
facilitate	
  collabora@on.	
  We	
  work	
  in	
  co-­‐crea@on,	
  which	
  means	
  all	
  par@cipa@ng	
  par@es	
  
feel	
  ownership	
  of	
  the	
  problem	
  and	
  will	
  be	
  part	
  owner	
  of	
  the	
  solu@on.	
  
	
  
	
  
2	
  
DSA	
  intents	
  to	
  break	
  through	
  old	
  paradigms.	
  We	
  focus	
  on	
  ini@a@ve	
  and	
  ac@on,	
  in	
  
order	
  to	
  come	
  to	
  concrete	
  and	
  working	
  solu@ons.	
  To	
  do	
  this,	
  people,	
  ideas,	
  solu@ons,	
  
knowledge	
  and	
  resources	
  need	
  to	
  be	
  brought	
  together	
  and	
  made	
  available	
  in	
  a	
  
transparent	
  manner.	
  This	
  way	
  we	
  can	
  learn	
  from	
  each	
  other.	
  Through	
  co-­‐crea@on,	
  
experiments	
  and	
  collec@ve	
  investments	
  we	
  can	
  make	
  op@mal	
  use	
  of	
  scarce	
  
resources.	
  
DSA	
  wants	
  to	
  find	
  innova@ve	
  solu@ons	
  for	
  the	
  large	
  social	
  issues	
  of	
  this	
  @me.	
  IT	
  
naturally	
  plays	
  a	
  large	
  role	
  in	
  these	
  solu@ons,	
  but	
  IT	
  by	
  itself	
  is	
  not	
  the	
  answer.	
  To	
  
come	
  to	
  solu@ons	
  for	
  the	
  complex	
  issues	
  that	
  our	
  country	
  (and	
  all	
  of	
  Europe)	
  is	
  
dealing	
  with,	
  we	
  need	
  a	
  different	
  approach	
  to	
  local	
  issues.	
  In	
  spite	
  of	
  this	
  new	
  
approach,	
  we	
  do	
  have	
  to	
  focus	
  on	
  standardiza@on	
  and	
  interoperability	
  of	
  the	
  
solu@ons	
  that	
  we	
  find.	
  Open	
  networks	
  and	
  open	
  data	
  are	
  the	
  slogans	
  of	
  this	
  way	
  of	
  
working.	
  Sharing	
  and	
  giving	
  are	
  the	
  values	
  in	
  this	
  community.	
  	
  
	
  
3	
  
To	
  be	
  able	
  to	
  facilitate	
  local	
  change,	
  local	
  municipali@es	
  need	
  to	
  break	
  through	
  
tradi@on	
  and	
  paradigms.	
  We	
  cannot	
  seHle	
  for	
  the	
  ‘basics’	
  anymore.	
  We	
  have	
  to	
  start	
  
interac@ng	
  more	
  with	
  our	
  surroundings.	
  We	
  recognize	
  that	
  changes	
  in	
  our	
  way	
  of	
  
governing	
  need	
  to	
  be	
  made:	
  our	
  Dutch	
  social	
  care	
  system	
  resists	
  innova@on.	
  	
  
Because	
  of	
  the	
  budget	
  cuts	
  of	
  the	
  na@onal	
  government,	
  ci@es	
  try	
  to	
  cut	
  down	
  the	
  
costs	
  of	
  their	
  services	
  to	
  the	
  public.	
  To	
  work	
  more	
  efficiently	
  they	
  have	
  to	
  scale	
  up	
  
the	
  size	
  of	
  their	
  organiza@on	
  by	
  serving	
  a	
  larger	
  number	
  of	
  people.	
  There	
  is	
  a	
  heavy	
  
debate	
  going	
  on	
  about	
  the	
  usefulness	
  of	
  this	
  scale-­‐enlargement.	
  	
  
But,	
  ladies	
  and	
  gentleman,	
  to	
  meet	
  the	
  needs	
  of	
  the	
  local	
  community,	
  our	
  
municipali@es	
  also	
  know	
  that	
  they	
  need	
  to	
  work	
  more	
  socially.	
  Listening	
  to	
  society	
  
and	
  being	
  involved	
  with	
  the	
  needs	
  of	
  society	
  will	
  lead	
  to	
  a	
  more	
  effec@ve	
  way	
  of	
  
managing	
  the	
  urban	
  challenges.	
  Smart	
  ci@es	
  strive	
  to	
  combine	
  these	
  two	
  aspects	
  in	
  
an	
  innova@ve	
  program	
  approach.	
  They	
  need	
  to	
  re-­‐invent	
  their	
  role	
  and	
  themselves.	
  
By	
  arranging	
  and	
  facilita@ng	
  the	
  community	
  problem	
  solving	
  capacity,	
  municipali@es	
  
can	
  steer	
  to	
  a	
  vision	
  based	
  deployment	
  of	
  community	
  service	
  with	
  al	
  lot	
  of	
  
stakeholders	
  involved.	
  IT	
  will	
  help	
  us	
  in	
  this	
  respect	
  to	
  do	
  more	
  with	
  less	
  and	
  reach	
  
common	
  goals.	
  This	
  orienta@on	
  of	
  the	
  administra@on	
  and	
  bureaucracy	
  in	
  innova@ve	
  
smart	
  ci@es	
  is	
  the	
  context	
  of	
  the	
  Digital	
  Ci@es	
  Agenda.	
  The	
  issue	
  of	
  the	
  use	
  of	
  IT	
  in	
  
community	
  service	
  is	
  also	
  embedded	
  in	
  this	
  context.	
  Because	
  of	
  this	
  complex	
  context,	
  
it	
  is	
  not	
  easy	
  to	
  bring	
  innova@ve	
  IT	
  solu@ons	
  into	
  prac@se.	
  Ci@es	
  based	
  their	
  
involvements	
  as	
  smart	
  ci@es	
  on	
  their	
  strong	
  points	
  in	
  society	
  and	
  in	
  the	
  business	
  	
  
4	
  
The	
  European	
  Commission	
  formulated	
  seven	
  Flagship	
  programs	
  to	
  reinforce	
  the	
  
European	
  economy	
  in	
  a	
  sustainable	
  manner.	
  All	
  DSA	
  programs	
  are	
  somehow	
  
connected	
  to	
  these	
  flagships,	
  but	
  four	
  of	
  the	
  flagships	
  are	
  largely	
  aHended	
  to	
  within	
  
the	
  DSA	
  programs.	
  	
  
The	
  topics	
  of	
  the	
  European	
  digital	
  agenda	
  are	
  strongly	
  connected	
  to	
  the	
  Dutch	
  Digital	
  
City	
  Agenda.	
  The	
  ‘innova@on	
  union’	
  reflects	
  the	
  DSA	
  goals;	
  find	
  innova@ve	
  solu@ons	
  
by	
  bringing	
  all	
  involved	
  par@es	
  together,	
  and	
  work	
  in	
  co-­‐crea@on.	
  For	
  example	
  on	
  the	
  
introduc@on	
  of	
  e-­‐health,	
  recently	
  promoted	
  by	
  the	
  European	
  Commission.	
  	
  
The	
  flagship	
  ‘new	
  skills	
  and	
  jobs’	
  are	
  to	
  be	
  found	
  in	
  the	
  Learning	
  city,	
  where	
  we	
  work	
  
on	
  human	
  capital	
  through	
  digital	
  skills	
  and	
  the	
  digital	
  transi@on	
  in	
  our	
  educa@onal	
  
system.	
  But	
  also	
  the	
  programs	
  City	
  of	
  Entrepreneurs	
  and	
  Deregulated	
  City	
  work	
  
alongside	
  this	
  flagship,	
  as	
  they	
  facilitate	
  and	
  s@mulate	
  entrepreneurship.	
  Resource	
  
efficiency	
  is	
  an	
  important	
  theme	
  all	
  through	
  the	
  world.	
  All	
  of	
  us	
  realize	
  we	
  should	
  
have	
  started	
  yesterday:	
  the	
  sense	
  of	
  urgency	
  is	
  high.	
  The	
  DSA	
  aHributes	
  to	
  this	
  issue	
  
within	
  the	
  program	
  Green	
  City.	
  
	
  
5	
  
DSA	
  works	
  in	
  eight	
  different	
  programs	
  each	
  based	
  on	
  a	
  central	
  issue.	
  	
  Each	
  program	
  is	
  
directed	
  by	
  one	
  coordina@ng	
  city	
  and	
  supported	
  by	
  other	
  ci@es,	
  businesses	
  and	
  
knowledge	
  ins@tutes	
  across	
  the	
  country.	
  DSA	
  works	
  locally:	
  the	
  place	
  where	
  change	
  
begins.	
  We	
  recognize	
  that	
  we	
  cannot	
  enforce	
  change	
  top	
  down	
  anymore,	
  we	
  need	
  to	
  
facilitate	
  change	
  boHom	
  up.	
  Ci@zens,	
  ci@es	
  and	
  businesses	
  come	
  up	
  with	
  small,	
  
some@mes	
  brilliant	
  ini@a@ves.	
  DSA	
  offers	
  a	
  chance	
  for	
  pilots	
  and	
  try	
  outs	
  on	
  small	
  
scale	
  and,	
  if	
  successful,	
  upscale	
  aeerwards.	
  In	
  this	
  respect	
  we	
  speed	
  up	
  
implementa@on	
  by	
  suppor@ng	
  the	
  markets	
  to	
  deploy	
  solu@ons.	
  This	
  way,	
  a	
  small	
  but	
  
brilliant	
  idea	
  can	
  change	
  into	
  a	
  worldwide	
  innova@on!	
  
	
  
	
  
	
  
6	
  
The	
  eight	
  coordina@ng	
  ci@es	
  of	
  the	
  DSA	
  have	
  set	
  themselves	
  the	
  goal	
  to	
  accelerate	
  
change	
  within	
  the	
  theme	
  of	
  their	
  choice.	
  For	
  the	
  city	
  of	
  Amersfoort,	
  that	
  theme	
  is	
  
sustainability.	
  
Our	
  way	
  of	
  genera@ng	
  energy	
  is	
  going	
  through	
  a	
  transi@on	
  to	
  become	
  more	
  
sustainable	
  and	
  fit	
  for	
  the	
  future.	
  This	
  transi@on	
  might	
  seem	
  very	
  technical:	
  from	
  
central	
  to	
  decentralized	
  genera@on,	
  from	
  fossil	
  fuels	
  to	
  sun-­‐,	
  water-­‐	
  or	
  wind	
  energy.	
  
Even	
  though	
  these	
  are	
  very	
  technical	
  processes,	
  I	
  am	
  convinced	
  that	
  this	
  technical	
  
transi@on	
  goes	
  hand	
  in	
  hand	
  with	
  a	
  social	
  transi@on:	
  at	
  the	
  end	
  of	
  this	
  social	
  
transi@on,	
  a	
  consumer	
  can	
  be	
  user	
  and	
  producer	
  at	
  the	
  same	
  @me	
  and	
  be	
  a	
  
prosumer.	
  IT	
  gives	
  us	
  the	
  instruments	
  that	
  can	
  make	
  this	
  happen	
  at	
  a	
  large	
  scale.	
  
One	
  of	
  the	
  projects	
  within	
  the	
  Green	
  City	
  is	
  “Smart	
  Grid:	
  rendement	
  voor	
  
iedereen”	
  (profit	
  for	
  all).	
  In	
  this	
  project	
  many	
  different	
  actors	
  work	
  together	
  to	
  
develop	
  new	
  Smart	
  Grid	
  service	
  concepts.	
  The	
  project	
  evolves	
  around	
  200	
  
households	
  that	
  have	
  been	
  co	
  crea@ng	
  with	
  municipali@es,	
  provinces	
  and	
  businesses	
  
from	
  the	
  beginning.	
  They	
  help	
  developing	
  and	
  tes@ng	
  new	
  techniques	
  like	
  installing	
  
solar	
  panels	
  and	
  home	
  energy	
  management	
  systems,	
  but	
  most	
  importantly	
  give	
  
feedback	
  and	
  communicate	
  openly	
  with	
  all	
  other	
  par@es.	
  This	
  communica@on	
  goes	
  
via	
  ‘district	
  TV’	
  and	
  an	
  open	
  source	
  plaiorm.	
  This	
  way	
  knowledge	
  and	
  experience	
  is	
  
retrieved	
  while	
  working	
  on	
  the	
  project.	
  By	
  that	
  the	
  business	
  cases	
  that	
  arise	
  meet	
  the	
  
needs	
  of	
  all	
  stakeholders:	
  profit	
  for	
  all!	
  
	
  
7	
  
 Innova@ons	
  and	
  IT	
  usage	
  in	
  (long-­‐term)	
  care	
  therefore	
  are	
  essen@al	
  for	
  high	
  quality	
  
and	
  accessible	
  care.	
  Caring	
  City,	
  one	
  of	
  the	
  themes	
  within	
  the	
  Dutch	
  Digital	
  City	
  
Agenda	
  is	
  working	
  with	
  innova@ve	
  solu@ons	
  that	
  keep	
  our	
  society	
  moving.	
  	
  
As	
  a	
  result	
  of	
  the	
  individualiza@on	
  of	
  our	
  socie@es	
  we	
  no	
  longer	
  know	
  exactly	
  who	
  
lives	
  in	
  our	
  street	
  or	
  in	
  our	
  neighbourhood.	
  And	
  many	
  volunteer	
  organiza@ons	
  will	
  
tell	
  you	
  that	
  it	
  is	
  difficult	
  to	
  find	
  people	
  who	
  are	
  willing	
  to	
  volunteer	
  on	
  a	
  regular	
  
basis.	
  Does	
  that	
  mean	
  that	
  people	
  are	
  no	
  longer	
  interested	
  in	
  helping	
  each	
  other?	
  
No,	
  not	
  at	
  all.	
  But	
  people	
  seek	
  short	
  term	
  commitments,	
  with	
  clear	
  end	
  dates	
  and	
  the	
  
possibility	
  to	
  assist	
  only	
  when	
  it	
  suits	
  them.	
  New	
  ini@a@ves	
  as	
  the	
  Dutch	
  online	
  
organiza@ons	
  WeHelpen.nl	
  (WeHelp)	
  and	
  ZorgVoorElkaar.nl	
  (Care	
  For	
  Each	
  Other)	
  
provide	
  plaiorms	
  to	
  unleash	
  this	
  enormous	
  poten@al	
  of	
  informal	
  care.	
  Based	
  on	
  
postal	
  codes	
  people	
  can	
  ask	
  for	
  assistance	
  and	
  care,	
  or	
  let	
  each	
  other	
  know	
  that	
  they	
  
can	
  be	
  asked	
  for	
  help.	
  It	
  could	
  be	
  learning	
  Dutch,	
  picking	
  up	
  medicines,	
  garden	
  work,	
  
a	
  walk	
  to	
  the	
  park	
  or	
  a	
  visit	
  to	
  the	
  museum.	
  Simple	
  things.	
  These	
  services	
  help	
  to	
  @e	
  
the	
  social	
  networks	
  in	
  our	
  neighbourhoods	
  together	
  and	
  create	
  more	
  vital	
  
communi@es.	
  And	
  they	
  help	
  in	
  cumng	
  down	
  the	
  cost	
  for	
  healthcare	
  and	
  welfare.	
  
Also,	
  they	
  could	
  be	
  great	
  to	
  support	
  the	
  3	
  million	
  caretakers	
  in	
  the	
  Netherlands,	
  who	
  
next	
  to	
  their	
  already	
  busy	
  lives	
  take	
  care	
  of	
  an	
  ill	
  child,	
  spouse	
  or	
  elderly	
  parent.	
  
	
  	
  
Many	
  Dutch	
  ci@es	
  are	
  experimen@ng	
  with	
  these	
  online	
  par@cipatory	
  health	
  services.	
  
S@ll,	
  these	
  services	
  are	
  rela@vely	
  unknown	
  and	
  require	
  a	
  much	
  broader	
  audience	
  to	
  	
  
8	
  
 
Making	
  civilians	
  correct	
  their	
  own	
  property	
  value	
  (WOZ-­‐waarde)?	
  Would	
  that	
  be	
  
possible?	
  End	
  2011	
  and	
  end	
  2012,	
  the	
  municipali@es	
  Tilburg	
  and	
  Borne	
  have	
  been	
  
gradually	
  experimen@ng	
  with	
  this	
  in	
  pilots.	
  An	
  assured	
  breakthrough	
  project!	
  	
  
The	
  ci@es	
  launched	
  a	
  web-­‐service	
  that	
  provides	
  ci@zens	
  transparent	
  informa@on	
  
about	
  the	
  value	
  of	
  their	
  property	
  (‘WOZ	
  waarde’)	
  that	
  is	
  linked	
  to	
  their	
  tax-­‐
assessment.	
  The	
  ‘WOZ	
  waarde’	
  is	
  always	
  a	
  topic	
  for	
  much	
  dispute	
  between	
  house	
  
owning	
  civilians	
  and	
  the	
  municipality,	
  leading	
  to	
  many	
  complaints	
  and	
  high	
  
administra@ve	
  costs.	
  Especially	
  now,	
  because	
  of	
  the	
  decline	
  of	
  the	
  value	
  of	
  property	
  
of	
  houses.	
  
	
  The	
  goal	
  of	
  the	
  WOZ	
  project	
  is	
  to	
  increase	
  transparency	
  and	
  establish	
  an	
  
understanding	
  of	
  the	
  property	
  value	
  for	
  stakeholders.	
  Besides	
  transparent	
  
informa@on,	
  people	
  can	
  compare	
  and	
  even	
  correct	
  the	
  informa@on.	
  Missing	
  or	
  
incorrect	
  informa@on	
  can	
  be	
  corrected,	
  directly	
  showing	
  the	
  effects	
  of	
  the	
  correc@on	
  
on	
  the	
  new	
  “temporary”	
  property	
  value	
  (WOZ	
  waarde).	
  This	
  last	
  aspect;	
  Ci@zens	
  
correc@ng	
  the	
  informa@on	
  themselves	
  is	
  unique,	
  this	
  is	
  the	
  breakthrough!	
  	
  
This	
  project	
  also	
  provides	
  great	
  poten@al	
  for	
  the	
  city.	
  The	
  web	
  service	
  results	
  in	
  a	
  
drop	
  in	
  official	
  complaints	
  and	
  thus	
  a	
  drop	
  in	
  process	
  costs,	
  ci@zens	
  are	
  contribu@ng	
  
to	
  the	
  quality	
  of	
  municipal	
  data,	
  and	
  the	
  transparent	
  character	
  of	
  such	
  projects	
  
strengthens	
  the	
  bond	
  between	
  the	
  municipality	
  and	
  its	
  ci@zens.	
  	
  
	
  The	
  project	
  has	
  proven	
  to	
  be	
  very	
  successful,	
  and	
  has	
  gained	
  much	
  praise	
  by	
  its	
  	
  
9	
  
A	
  lot	
  of	
  the	
  issues	
  Europe	
  men@ons	
  in	
  its	
  flagship	
  programs	
  manifest	
  themselves	
  
locally,	
  so	
  local	
  solu@ons	
  will	
  contribute	
  largely	
  to	
  the	
  flagship	
  goals.	
  The	
  Europe	
  2020	
  
strategy	
  contains	
  an	
  urgent	
  request	
  to	
  al	
  governmental	
  ins@tu@ons,	
  but	
  also	
  
businesses,	
  knowledge	
  ins@tutes	
  and	
  ci@zens	
  to	
  focus	
  on	
  the	
  European	
  challenges	
  as	
  
much	
  as	
  our	
  own	
  capacity	
  allows	
  us	
  to.	
  By	
  adjus@ng	
  our	
  efforts	
  to	
  each	
  other	
  and	
  to	
  
our	
  European	
  ambi@ons,	
  we	
  can	
  make	
  a	
  shie	
  to	
  what	
  we	
  all	
  want:	
  a	
  socially	
  and	
  
economically	
  strong,	
  self-­‐organizing	
  society.	
  And	
  it	
  does	
  not	
  have	
  to	
  take	
  us	
  very	
  long	
  
to	
  get	
  there!	
  
10	
  
Ladies	
  and	
  gentleman,	
  I	
  have	
  come	
  to	
  the	
  end	
  of	
  my	
  contribu@on	
  to	
  this	
  event.	
  As	
  we	
  
all	
  know	
  and	
  have	
  seen,	
  top	
  down	
  changing	
  our	
  systems	
  and	
  society	
  no	
  longer	
  works.	
  
I	
  don’t	
  think	
  it	
  ever	
  did!	
  Now,	
  we	
  are	
  seeking	
  new	
  ways	
  to	
  innovate.	
  The	
  technology	
  
to	
  support	
  this	
  is	
  already	
  there,	
  but	
  not	
  fully	
  deployed.	
  It	
  is	
  unchartered	
  territory,	
  we	
  
are	
  all	
  learning	
  by	
  trial	
  and	
  error.	
  Let’s	
  find	
  out	
  what	
  ci@zens	
  and	
  customers	
  need,	
  
let’s	
  try	
  to	
  create	
  value	
  by	
  working	
  together	
  with	
  stakeholders.	
  The	
  Digital	
  City	
  
Agenda	
  facilitates	
  this	
  change	
  movement;	
  helps	
  bring	
  par@es	
  together	
  and	
  create	
  
new	
  ways	
  to	
  organize	
  the	
  collabora@on.	
  	
  
Change	
  will	
  always	
  be	
  scary;	
  it	
  will	
  never	
  be	
  easy.	
  There	
  is	
  no	
  straight	
  line	
  from	
  the	
  
beginning	
  to	
  the	
  end.	
  But	
  I	
  hope	
  I	
  have	
  shown	
  you	
  the	
  good	
  things	
  that	
  come	
  from	
  
change	
  today,	
  and	
  I	
  hope	
  I	
  have	
  inspired	
  you	
  to	
  hop	
  on	
  our	
  train	
  of	
  social	
  
collabora@on	
  and	
  create	
  movement	
  in	
  your	
  own	
  environment.	
  Let’s	
  do	
  it:	
  make	
  our	
  
ci@es	
  smart	
  and	
  strenghten	
  the	
  economy	
  and	
  our	
  society!	
  	
  
	
  
11	
  

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Presentatie marijke van hees 29 05-2013not

  • 1. The  Digital  City  Agenda  was  founded  in  2011.  The  idea  for  a  Digital  City  Agenda  arose   from  a  need  for  a  different  approach  to  the  economic  and  social  challenges  society   faces.  It  started  with  the  common  conclusion  of  several  governors  from  large  ci@es   that  the  innova@on  speed  is  much  to  low  in  respect  to  the  need  of  society  and  the   possibili@es  of  entrepreneurs.     Our  goal  as  smart  ci@es  is  to  find  innova@ve  solu@ons  for  the  complex  problems  that   our  society  deals  with  at  this  present  @me,  by  working  from  a  different,  new   perspec@ve  and  with  different,  new  resources:  especially  the  use  of  IT  and   broadband.  The  stakeholders  involved  know  that  implemen@ng  such  solu@ons   boHom  up  bares  the  risk  that  none  of  these  solu@ons  can  get  a  large  enough  and   sustainable  posi@on  on  the  market.  So  we  made  the  agreement  that  we  would  “scale   up”  and  implement  the  solu@ons  of  best  prac@ces  of  each  other.       1  
  • 2. With  the  “Stedenlink”  founda@on  we  set  up  the  Digital  City  Agenda.  A  network  of   professional  en  poli@cal  people,  commiHed  to  the  societal  challenges  we  saw.  This   agenda  is  illustrated  by  ques@ons  as:  How  do  we  take  care  of  the  growing  group  of   elderly  people?  How  do  we  change  to  using  and  crea@ng  sustainable  energy?  How  do   we  keep  our  children  educated  and  safe?  All  these  ques@ons  exist  in  our  ci@es  and   villages.  The  commitment  grew  from  8  to  more  than  30  ac@ve  ci@es  within  2  years.  A   lot  of  businesses  and  knowledge  partners  work  together  on  this  implementa@on   agenda.  The  na@onal  government  supports  the  agenda  by  means  of  an  agreement   with  by  the  Ministry  of  Economic  Affairs;  worth  1  million  Euro.     Today’s  challenges  need  a  different  approach  than  our  tradi@onal  way  of  working.   Entrepreneurs,  Governments,  Educa@on,  Science,  Innovators,  and  Ci@zens:  we  all   need  to  join  forces  to  return  to  a  healthy,  strong  and  compe@@ve  Europe.   The  DSA  works  to  find  new  ways  of  working  by  approaching  issues  boHom  up:  what   does  society  want?  What  do  we  need?  As  these  things  change,  we  work  with  a  rolling   agenda  that  is  adjusted  to  the  needs  of  that  specific  @me.  DSA  is  a  networking   organiza@on:  we  bring  all  stakeholders  throughout  the  chain  of  change  together,  and   facilitate  collabora@on.  We  work  in  co-­‐crea@on,  which  means  all  par@cipa@ng  par@es   feel  ownership  of  the  problem  and  will  be  part  owner  of  the  solu@on.       2  
  • 3. DSA  intents  to  break  through  old  paradigms.  We  focus  on  ini@a@ve  and  ac@on,  in   order  to  come  to  concrete  and  working  solu@ons.  To  do  this,  people,  ideas,  solu@ons,   knowledge  and  resources  need  to  be  brought  together  and  made  available  in  a   transparent  manner.  This  way  we  can  learn  from  each  other.  Through  co-­‐crea@on,   experiments  and  collec@ve  investments  we  can  make  op@mal  use  of  scarce   resources.   DSA  wants  to  find  innova@ve  solu@ons  for  the  large  social  issues  of  this  @me.  IT   naturally  plays  a  large  role  in  these  solu@ons,  but  IT  by  itself  is  not  the  answer.  To   come  to  solu@ons  for  the  complex  issues  that  our  country  (and  all  of  Europe)  is   dealing  with,  we  need  a  different  approach  to  local  issues.  In  spite  of  this  new   approach,  we  do  have  to  focus  on  standardiza@on  and  interoperability  of  the   solu@ons  that  we  find.  Open  networks  and  open  data  are  the  slogans  of  this  way  of   working.  Sharing  and  giving  are  the  values  in  this  community.       3  
  • 4. To  be  able  to  facilitate  local  change,  local  municipali@es  need  to  break  through   tradi@on  and  paradigms.  We  cannot  seHle  for  the  ‘basics’  anymore.  We  have  to  start   interac@ng  more  with  our  surroundings.  We  recognize  that  changes  in  our  way  of   governing  need  to  be  made:  our  Dutch  social  care  system  resists  innova@on.     Because  of  the  budget  cuts  of  the  na@onal  government,  ci@es  try  to  cut  down  the   costs  of  their  services  to  the  public.  To  work  more  efficiently  they  have  to  scale  up   the  size  of  their  organiza@on  by  serving  a  larger  number  of  people.  There  is  a  heavy   debate  going  on  about  the  usefulness  of  this  scale-­‐enlargement.     But,  ladies  and  gentleman,  to  meet  the  needs  of  the  local  community,  our   municipali@es  also  know  that  they  need  to  work  more  socially.  Listening  to  society   and  being  involved  with  the  needs  of  society  will  lead  to  a  more  effec@ve  way  of   managing  the  urban  challenges.  Smart  ci@es  strive  to  combine  these  two  aspects  in   an  innova@ve  program  approach.  They  need  to  re-­‐invent  their  role  and  themselves.   By  arranging  and  facilita@ng  the  community  problem  solving  capacity,  municipali@es   can  steer  to  a  vision  based  deployment  of  community  service  with  al  lot  of   stakeholders  involved.  IT  will  help  us  in  this  respect  to  do  more  with  less  and  reach   common  goals.  This  orienta@on  of  the  administra@on  and  bureaucracy  in  innova@ve   smart  ci@es  is  the  context  of  the  Digital  Ci@es  Agenda.  The  issue  of  the  use  of  IT  in   community  service  is  also  embedded  in  this  context.  Because  of  this  complex  context,   it  is  not  easy  to  bring  innova@ve  IT  solu@ons  into  prac@se.  Ci@es  based  their   involvements  as  smart  ci@es  on  their  strong  points  in  society  and  in  the  business     4  
  • 5. The  European  Commission  formulated  seven  Flagship  programs  to  reinforce  the   European  economy  in  a  sustainable  manner.  All  DSA  programs  are  somehow   connected  to  these  flagships,  but  four  of  the  flagships  are  largely  aHended  to  within   the  DSA  programs.     The  topics  of  the  European  digital  agenda  are  strongly  connected  to  the  Dutch  Digital   City  Agenda.  The  ‘innova@on  union’  reflects  the  DSA  goals;  find  innova@ve  solu@ons   by  bringing  all  involved  par@es  together,  and  work  in  co-­‐crea@on.  For  example  on  the   introduc@on  of  e-­‐health,  recently  promoted  by  the  European  Commission.     The  flagship  ‘new  skills  and  jobs’  are  to  be  found  in  the  Learning  city,  where  we  work   on  human  capital  through  digital  skills  and  the  digital  transi@on  in  our  educa@onal   system.  But  also  the  programs  City  of  Entrepreneurs  and  Deregulated  City  work   alongside  this  flagship,  as  they  facilitate  and  s@mulate  entrepreneurship.  Resource   efficiency  is  an  important  theme  all  through  the  world.  All  of  us  realize  we  should   have  started  yesterday:  the  sense  of  urgency  is  high.  The  DSA  aHributes  to  this  issue   within  the  program  Green  City.     5  
  • 6. DSA  works  in  eight  different  programs  each  based  on  a  central  issue.    Each  program  is   directed  by  one  coordina@ng  city  and  supported  by  other  ci@es,  businesses  and   knowledge  ins@tutes  across  the  country.  DSA  works  locally:  the  place  where  change   begins.  We  recognize  that  we  cannot  enforce  change  top  down  anymore,  we  need  to   facilitate  change  boHom  up.  Ci@zens,  ci@es  and  businesses  come  up  with  small,   some@mes  brilliant  ini@a@ves.  DSA  offers  a  chance  for  pilots  and  try  outs  on  small   scale  and,  if  successful,  upscale  aeerwards.  In  this  respect  we  speed  up   implementa@on  by  suppor@ng  the  markets  to  deploy  solu@ons.  This  way,  a  small  but   brilliant  idea  can  change  into  a  worldwide  innova@on!         6  
  • 7. The  eight  coordina@ng  ci@es  of  the  DSA  have  set  themselves  the  goal  to  accelerate   change  within  the  theme  of  their  choice.  For  the  city  of  Amersfoort,  that  theme  is   sustainability.   Our  way  of  genera@ng  energy  is  going  through  a  transi@on  to  become  more   sustainable  and  fit  for  the  future.  This  transi@on  might  seem  very  technical:  from   central  to  decentralized  genera@on,  from  fossil  fuels  to  sun-­‐,  water-­‐  or  wind  energy.   Even  though  these  are  very  technical  processes,  I  am  convinced  that  this  technical   transi@on  goes  hand  in  hand  with  a  social  transi@on:  at  the  end  of  this  social   transi@on,  a  consumer  can  be  user  and  producer  at  the  same  @me  and  be  a   prosumer.  IT  gives  us  the  instruments  that  can  make  this  happen  at  a  large  scale.   One  of  the  projects  within  the  Green  City  is  “Smart  Grid:  rendement  voor   iedereen”  (profit  for  all).  In  this  project  many  different  actors  work  together  to   develop  new  Smart  Grid  service  concepts.  The  project  evolves  around  200   households  that  have  been  co  crea@ng  with  municipali@es,  provinces  and  businesses   from  the  beginning.  They  help  developing  and  tes@ng  new  techniques  like  installing   solar  panels  and  home  energy  management  systems,  but  most  importantly  give   feedback  and  communicate  openly  with  all  other  par@es.  This  communica@on  goes   via  ‘district  TV’  and  an  open  source  plaiorm.  This  way  knowledge  and  experience  is   retrieved  while  working  on  the  project.  By  that  the  business  cases  that  arise  meet  the   needs  of  all  stakeholders:  profit  for  all!     7  
  • 8.  Innova@ons  and  IT  usage  in  (long-­‐term)  care  therefore  are  essen@al  for  high  quality   and  accessible  care.  Caring  City,  one  of  the  themes  within  the  Dutch  Digital  City   Agenda  is  working  with  innova@ve  solu@ons  that  keep  our  society  moving.     As  a  result  of  the  individualiza@on  of  our  socie@es  we  no  longer  know  exactly  who   lives  in  our  street  or  in  our  neighbourhood.  And  many  volunteer  organiza@ons  will   tell  you  that  it  is  difficult  to  find  people  who  are  willing  to  volunteer  on  a  regular   basis.  Does  that  mean  that  people  are  no  longer  interested  in  helping  each  other?   No,  not  at  all.  But  people  seek  short  term  commitments,  with  clear  end  dates  and  the   possibility  to  assist  only  when  it  suits  them.  New  ini@a@ves  as  the  Dutch  online   organiza@ons  WeHelpen.nl  (WeHelp)  and  ZorgVoorElkaar.nl  (Care  For  Each  Other)   provide  plaiorms  to  unleash  this  enormous  poten@al  of  informal  care.  Based  on   postal  codes  people  can  ask  for  assistance  and  care,  or  let  each  other  know  that  they   can  be  asked  for  help.  It  could  be  learning  Dutch,  picking  up  medicines,  garden  work,   a  walk  to  the  park  or  a  visit  to  the  museum.  Simple  things.  These  services  help  to  @e   the  social  networks  in  our  neighbourhoods  together  and  create  more  vital   communi@es.  And  they  help  in  cumng  down  the  cost  for  healthcare  and  welfare.   Also,  they  could  be  great  to  support  the  3  million  caretakers  in  the  Netherlands,  who   next  to  their  already  busy  lives  take  care  of  an  ill  child,  spouse  or  elderly  parent.       Many  Dutch  ci@es  are  experimen@ng  with  these  online  par@cipatory  health  services.   S@ll,  these  services  are  rela@vely  unknown  and  require  a  much  broader  audience  to     8  
  • 9.   Making  civilians  correct  their  own  property  value  (WOZ-­‐waarde)?  Would  that  be   possible?  End  2011  and  end  2012,  the  municipali@es  Tilburg  and  Borne  have  been   gradually  experimen@ng  with  this  in  pilots.  An  assured  breakthrough  project!     The  ci@es  launched  a  web-­‐service  that  provides  ci@zens  transparent  informa@on   about  the  value  of  their  property  (‘WOZ  waarde’)  that  is  linked  to  their  tax-­‐ assessment.  The  ‘WOZ  waarde’  is  always  a  topic  for  much  dispute  between  house   owning  civilians  and  the  municipality,  leading  to  many  complaints  and  high   administra@ve  costs.  Especially  now,  because  of  the  decline  of  the  value  of  property   of  houses.    The  goal  of  the  WOZ  project  is  to  increase  transparency  and  establish  an   understanding  of  the  property  value  for  stakeholders.  Besides  transparent   informa@on,  people  can  compare  and  even  correct  the  informa@on.  Missing  or   incorrect  informa@on  can  be  corrected,  directly  showing  the  effects  of  the  correc@on   on  the  new  “temporary”  property  value  (WOZ  waarde).  This  last  aspect;  Ci@zens   correc@ng  the  informa@on  themselves  is  unique,  this  is  the  breakthrough!     This  project  also  provides  great  poten@al  for  the  city.  The  web  service  results  in  a   drop  in  official  complaints  and  thus  a  drop  in  process  costs,  ci@zens  are  contribu@ng   to  the  quality  of  municipal  data,  and  the  transparent  character  of  such  projects   strengthens  the  bond  between  the  municipality  and  its  ci@zens.      The  project  has  proven  to  be  very  successful,  and  has  gained  much  praise  by  its     9  
  • 10. A  lot  of  the  issues  Europe  men@ons  in  its  flagship  programs  manifest  themselves   locally,  so  local  solu@ons  will  contribute  largely  to  the  flagship  goals.  The  Europe  2020   strategy  contains  an  urgent  request  to  al  governmental  ins@tu@ons,  but  also   businesses,  knowledge  ins@tutes  and  ci@zens  to  focus  on  the  European  challenges  as   much  as  our  own  capacity  allows  us  to.  By  adjus@ng  our  efforts  to  each  other  and  to   our  European  ambi@ons,  we  can  make  a  shie  to  what  we  all  want:  a  socially  and   economically  strong,  self-­‐organizing  society.  And  it  does  not  have  to  take  us  very  long   to  get  there!   10  
  • 11. Ladies  and  gentleman,  I  have  come  to  the  end  of  my  contribu@on  to  this  event.  As  we   all  know  and  have  seen,  top  down  changing  our  systems  and  society  no  longer  works.   I  don’t  think  it  ever  did!  Now,  we  are  seeking  new  ways  to  innovate.  The  technology   to  support  this  is  already  there,  but  not  fully  deployed.  It  is  unchartered  territory,  we   are  all  learning  by  trial  and  error.  Let’s  find  out  what  ci@zens  and  customers  need,   let’s  try  to  create  value  by  working  together  with  stakeholders.  The  Digital  City   Agenda  facilitates  this  change  movement;  helps  bring  par@es  together  and  create   new  ways  to  organize  the  collabora@on.     Change  will  always  be  scary;  it  will  never  be  easy.  There  is  no  straight  line  from  the   beginning  to  the  end.  But  I  hope  I  have  shown  you  the  good  things  that  come  from   change  today,  and  I  hope  I  have  inspired  you  to  hop  on  our  train  of  social   collabora@on  and  create  movement  in  your  own  environment.  Let’s  do  it:  make  our   ci@es  smart  and  strenghten  the  economy  and  our  society!       11