The document outlines a social media campaign for the Chennai Super Kings cricket team on Facebook. The campaign's objectives were to develop content around the 2014 IPL season, increase fans on the Facebook page, and boost fan engagement. A strategy was created to develop real-time, humorous posts around CSK matches that would encourage sharing. Sixteen original illustrated posts were created and generated over 619,000 likes and 57,000 shares, growing the page's likes by over 52% to 8.1 million fans.

1. SOCIAL MEDIA CAMPAIGN
Chennai Super Kings
In association with

2. Brief
 Chennai Super Kings is a team competing in the
Indian Premier League – The Biggest Cricket
League in the World
 To reach out to CSK fans around the world through
their Facebook Page

3. Objectives
 Develop a content strategy around the 2014 IPL season
 Create original and compelling content
 Increase the number of fans on the Facebook Page
 Increase fan engagement with the Facebook Page

4. Strategy
 To engage with the fans on Facebook, we developed a strategy to create real-time
content in line with the activity happening around the on-going CSK matches.
 The strategy was to select topics that broke away from the usual match, player and
team updates and develop content around the team spirit using humor to entertain fans
and encourage virality.
 Content deployment was planned around periods of high
activity on Facebook - which was immediately before and after
a match.
 The content was to be illustrated with caricatures and sport a
fun comic book feeling.

5. Execution
 We used social listening tools to analyze the most frequently talked about topics online
during the IPL season
 On match days, we picked a topic
that was bound to create a buzz
 We then illustrated, designed and
developed content for the post
 The content was then posted either
before or after the match
 Subsequently, we monitored activity on the Page and tracked the life cycle of the post
as it was being engaged with

6.  The campaign ran for a total of 40 days
 16 original and illustrated posts were created
 11 posts were shared on the Page garnering
a total of 6,19,042 Likes and 57,264 Shares
from fans
 Fans directly engaged with the content and built
instant conversations around it
 Page Likes grew by 52.8%, from 5.3 million to 8.1 million fans, making the Page the
second most Liked IPL team Page on Facebook
Results

7. Top Posts

8. Top Posts

9. Top Posts

10. ENGAGEMENT

11. CONTACT US
Meshach Thomas
Sr. Brand Specialist
+91 98400 01729
meshachthomas@digitallyinspiredmedia.com
Natasha barwell
Sr. Business Development Specialist
+91 98408 11180
natasha@digitallyinspiredmedia.com

12. To know more
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