What is the fold and why is it dead? This slide will tell you exactly why the fold concept has now met its end.

1. The Fold Is Dead
By Charlotte Marshall, Lead Creative at Dijitul - @Dijitul - http://bit.ly/16vvMfY

2. For a long period of time, the fold was widely accepted in the world of the web,
but in the last 2 or 3 years, it has well and truly been killed off. Here are my
reasons why.

3. There are too many devices & screen resolutions to even come up with an
average “fold” height.

4. Just to put this into perspective, have a look
at this graphic that covers screen resolutions
of android devices only:

5. Do you think you can fit on those 3 call to actions, 1 slider, 5 images and 2
blocks of text comfortably? I don’t think so.

6. People have learnt to scroll, it’s a natural instinct.

7. Almost everyone has learnt that you can scroll on a website. A well
working website will have content spread throughout it that you have to
scroll to, not all squashed up together at the top. Saying this, people
actually scroll in some cases before the page has even finished loading,
so there may be a chance they miss your big shiny call to action that’s
right at the top of the page.

8. Why give away your showstopper straight away?

9. You need to make sure that your content
is engaging. Tell your users a story, make
them want to read and carry on reading
down the page. If you give away your
focus straight away, they won’t want to
continue and will simply leave your site.
Build them up to what you are trying to get
them to see. If you have your user
engaged in your content, this will discard
the idea of a fold completely because of
the flow of the content.

10. Your website will look beautiful.

11. Sticking to the “fold” concept would mean
squashing your content and packing in as much
stuff as possible into the top of your website.
This is not aesthetically pleasing. Work with your
designer to design your content. Including plenty
of white space so users are able to read the
content properly, make it all flow, make the site
look exciting so people want to read more.
Aesthetics of a site have become such an
important aspect of a website, that users will
actually leave a site if they do not like the look of
it. So take care in laying your content out!
These are just a handful of reasons as to why
the fold concept is dead, and you should not feel
as though you are tied to this. Let your content
loose, tell your users a story and entice them in,
make it exciting, make your website look well
thought out and eye-wateringly beautiful and
your users will forget all about the so-called
“fold” concept.