1. What made
Facebook“Like”
WhatsApp?

2. How Facebook perceives
WhatsApp on a
business level?

3. WhatsApp in the previous
years have emerged as a
threat and also an
opportunity for Facebook

4. Reasons which made
Facebook to acquire WhatsApp!

5. #1 – Phenomenal Growth
WhatsApp’s ever increasinguser base

6. #2 – Stronghold in mobile market
WhatsApp’s phenomenal revenue figures on mobile platforms

7. #3 – Facebook’s absence in “Dark Social”
Ever growing informationtransfer through private platforms
where Facebook’share was very less.

8. #4 – Facebook was getting “old”
WhatsApp was clearly becoming more and more popular
amongst younger audience

9. #5 –WhatsApp was getting hotter
As compared to its competitors,daily message volume
was accelerating much faster than predicted.

10. #6 – Technical Prowess
If a product is technically sound along with being
popular,what else a potential investor needs

11. #7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,
and was losing its grip in rest of the world.

12. Hence,Facebook pressed the
“Like” button on
WhatsApp  