Business Expansion without Boundaries, Dilip Vamanan Retail Summit in Cochin, Le Meridian

1. #SellerApp
Business
Expansion
without
Boundaries

2. Dilip Vamanan
Co-Founder | SellerApp
dilip@sellerapp.com
1,50,000+ Sellers
$1.3B Revenue
Trained 30,000 Sellers

3. What’s common

4. What’s common
Today, Lord of Battles
exports 100% of its
products, with nearly
all its customers in
Europe and the United
States.

5. Source: The Institute for Local Self-Reliance Report
Scouting Launch Scaling Revenue Metrics Business Expansion
What to sell,
expected revenue,
what should be the
pricing
What customers are
searching, how
many searches,
drive user searches
to my product
How to setup
campaigns, how to
optimize, enable
automation
How to identify best
selling products,
what’s my net
revenue, improve
profitability
Which new products
to sell, in which
sub-categories
demand is growing
1 2 3 4 5
Product Selection
New Product Launch
Optimization tactics
Inadequate Reporting
Proving it works
Advertising
Not enough budget
Financial thresholds
89%
78%
71%
68%
62%
59%
41%
29%
What are the biggest Ecommerce Challenges? Experience selling on Ecommerce
A Seller’s Journey

6. How big it is
30 Million Sellers around
the world
30% sells in US
10% sells in India
$5 Trillion
$3 Trillion
Ecommerce Global Sales
Third Party
Revenue(Individual
Sellers, Brands,
CPG)

7. Global Sellers
50,000
Expected Growth
$5B > $20B
Categories
Apparel
Toys
Jewellery
What Next?
1. Current cities Delhi, Jaipur, Indore, Bengaluru, Coimbatore
2. Walmart is expected to source $10B worth products
3. “Made in India” is now respected world wide
What makes India best suited

8. Your Best Friend- Data! SSOS Framework
Search
Identifying a category
Customer need
Profit Margin
Sourcing Opportunity
Shortlist a
product
Sell
Product Sourcing
Listing A/B
Desirability Aspects
Amazon Advertising
Initial Sales &
customer validation
Optimize
Listing Improvements
Campaign Automation
P&L, Business Metrics
Consistent Sales
Scale
Generating more sales
from current skus,
expanding product
portfolio
Domination
Seasonal Product,
Low margins, High
Marketing Spends,
Low customer
demand
Right Pricing
Not analysing the
customer
behaviour
Not setting up
tracking,
automation,
Historical Data
Working capital,
Inventory, Holiday
preparations
Stages
Key
Activities
Success
Common
Missteps
Start Game Action Repeat
8
Measure
Demand Competition Focus
Analyze Data

9. Innovative
Business
Models are
evolving
Direct to
Consumer
(D2C)
Business to
Business
(B2B)
Business to
Consumer
(B2C)
Business to
Business to
Consumer
(B2B2C)
Open
Network for
Digital
Commerce
(ONDC)
Dropshipping Wholesaling Private
Labeling
White
labeling
Subscription
Build, market, sell
and ship directly
to the customer
Transaction that
takes place
between one
business and
another
Transaction that
takes place
between business
and an individual
Businesses
access
customers
through a third
party
Exchange of goods
and services over
digital or
electronic
networks
Retail
fulfillment
method for
online stores
The selling of
merchandise
to anyone
other than a
retail
customer
Manufactured
by a contract
or third-party
manufacturer
and sold
under a
retailer's
brand name
Sold by
retailers with
their own
branding and
logo but the
products
themselves are
manufactured
by a third party
A subscription
is an amount of
money that you
pay regularly

10. Expanding Businesses at the right time for the
right purpose, results in better outcomes
Reasons to Expand Reasons to wait for Expansion
Increase in Demand
Might run of opportunity very soon
Need more Diversification
You need to create more demand/wait for
more interest from end users
You can afford to wait more
Competition is far ahead or Market size is
too small
Market Segmentation is not clear