This project was completed on August 23, 2022 for Project Portfolio 1 at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Dillon Locke
Project & Portfolio I: Week 1
Aug 4, 2022

2. My name is Dillon Locke and I am from central
Illinois. I come from a small town and family
oriented setting. My passion for sports has
brought me here with the goal of completing my
degree and landing a job within the world of
sports. I currently work full time for a food
ingredient company and will be getting married
in couple of months! My family and my dreams
have brought me here and I intend to complete
what I have set out for.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Business Development Manager
• Brand Manager
BRAND ARCHETYPE (HERO) - I will go
above and beyond to be the best at
what I do. Mediocrity is not not my
vocabulary. I will give everything I
have to the task in front of me.
Marketing Manager for Sports Industry

4. Recruiter, Talent Acquisition, and HR for ESPN
TARGETAUDIENCE
Lynn Matthews
Outreach Plan:
• Prepare a proper resume´ and practice a pitch
• I would begin with an email.
• I will be sure to follow up on the opportunity after a
week (if no response is received) through email.
VP of Talent Acquisition at ESPN
Amy Riley
Outreach Plan:
• Complete a more diverse portfolio that would prove I
was a top candidate for the job on the marketing team.
• Email is my most common form of formal
communication, but would like to set up an in person
interview.
• I would make sure to give her all of my availability and
follow up within the week.
Senior Recruiter at ESPN
Jason Williams
Outreach Plan:
• Buy my own domain and have content ready to share to
set me apart from other applicants.
• I would prefer email, but would use phone contact if
necessary to complete the process.
• I would hope to hear back immediately, but would reach
out after a couple days if not. I want them to know that I
am a serious competitor.
HR Director ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to begin my job search and be working in my
fi
eld
within the year.
‣ I will complete my portfolio for recruiters to know that
I will be the correct choice for the job and have at least
two job options by December 31, 2024.
Mid Term: (2024-2030)
• Grow a personal brand and begin my own sports memorabilia
business.
‣ Be con
fi
dent enough in my
fi
eld to take my experience
and start my own business and online presence (as the
business) by the end of 2030 at the latest.
Long Term: (2030-2050)
• Have my successful sports memorabilia working with the
major athletes of the world.
‣ My company will be working with at least 2 of the top
10 most renowned and well known world athletes by
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft O
ffi
ce Suite
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert
Presentation Software such as Keynote
SOFT
HARD
Novice / Adept / Expert
Citrix Could Software Novice / Adept / Expert
Social Perceptivness Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. As a sports marketer, I hope to support the sports
industry with a keen understanding of business
development, brand management, and increasing
fan engagement, viewership and listeners
worldwide.
PROMISE

8. CREDENTIALS
Work Experience:
• Senior Control Room Operations,
Primient.
• Crew Boss, Monsanto
Education:
• Sports Marketing and Media, B.S., Full Sail University (2024)
Awards:
• National Honor Society.
Volunteer Work:
• Misc volunteer work for Life Foursquare
Church.
Leadership Roles:
• Trusted Senior Operations for training
purposes at Primient.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Patrick Meehan
Industry Experience:
• Social Media Specialist at Nike
• Podcaster at Futvox
• Freelance Social Media Manager
Education:
• Sports Marketing and Media Graduate in 2015
Leadership Experience:
• Co-founder of Goalo.
Skills and Proficiencies:
• Social Media- 23 endorsements
• Sports Marketing- 18 endorsements
• Social Media Marketing- 15 endorsements
Dillon Locke
Overall Online Presence:
• 500+ connections, No custom banner image,
professional headshot, very detailed pro
fi
le, no publish
articles on page, not much other social media activity
referenced, no personal LinkedIn URL.
• Grade: Superior- 80 out of 100.
Industry Experience:
• None so far.
Education:
• Enrolled in Sports Marketing and Media program at
Full Sail University.
Leadership Experience:
• Senior Control Operations at Primient
• Crew Boss for Monsanto
Skills and Proficiencies:
• Team Leadership- 0 endorsements
• Microsoft O
ffi
ce- 0 endorsements
• Process Control- 0 endorsements
Overall Online Presence:
• Very few connections, Custom banner image, Not a
professional headshot, pro
fi
le lacks detail but its a start,
no published articles, fairly active on other social media,
no custom LinkedIn URL
• Grade: Poor, 20 out of 100

10. COMPETITION
Lucas Ferro
Noteworthy Experience:
• Summer Volunteer at Media Pile
• Team Leader at Rustic Pathway
HEADSHOT
Industry Experience:
• Director of Marketing at ESPN.
• Associate Director of Marketing at
ESPN.
• Manager of Marketing at ESPN.
Education:
• Cornell University
• BBA from George Washington School of Business
Skills and Proficiencies:
• Marketing - 6 endorsements
• Marketing Strategy - 2 endorsements
• Consumer Marketing - 2 endorsements
Overall Online Presence:
• 500+ connections, Custom banner image, rofessional
headshot, Very detailed pro
fi
le, No public articles
referenced, no reference to other social media,
LinkedIn URL is customized.
• Grade: Superio, 90 out of 100
Dillon Locke
Industry Experience:
• None so far.
Education:
• Enrolled in Sports Marketing and Media program at
Full Sail University.
Noteworthy Experience:
• Senior Control Operations at Primient
• Crew Boss for Monsanto
• Volunteer for Life Foursquare Church
Skills and Proficiencies:
• Team Leadership- 0 endorsements
• Microsoft O
ffi
ce- 0 endorsements
• Process Control- 0 endorsements
Overall Online Presence:
• Very few connections, Custom banner image, Not a
professional headshot, pro
fi
le lacks detail but its a start,
no published articles, fairly active on other social media,
no custom LinkedIn URL
• Grade: Poor, 20 out of 100

11. BRAND POSITION
As an aspiring sports marketer skilled in Microsoft O
ffi
ce,
Keynote, and social perceptiveness, along with extensive
leadership experience as a senior controller of operations at
Primient, a leading producer of food and industrial products,
and Monsanto, I hope to use my knowledge of sports and the
Midwestern market (I’m from Illinois) to support a sports
broadcasting company to increase viewership, fans, consumers
and listeners.
“DEDICATION”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Working in College Athletics: From the NCAA to the Cotton Bowl
8/19 | Online
• The Evolution and Power of the Athlete’s Voice.
8/26 | Online
• Sports Marketing Association Conference
10/26 - 10/28 | Charolette, NC
Digital Marketing
• Primary Content: I currently publish a social media account that
follows through the many signed sports collectables I have acquired
over the years.
• Primary Tools: I use a public instagram account dedicated to the
content of signed memorabilia. I tend to post weekly, but is limited to
when I receive new product.
• Website: I will use my digital portfolio to get my name out there. I will
make sure to stay consistent with updates as more opportunities
arise and I am able to add more experience. I will showcase my
passion for my
fi
eld and set myself apart from my competition.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to seek out a mentor that has graduated from my
fi
eld and has made it in to the professional
fi
eld. I’m hoping to
fi
nd someone who has faced the struggles and successes of a
career in sports marketing. I am currently working with my
mentor Dylan Schimka of Full Sail University’s mentor
program.
Formal Education
• I will complete my Sports Marketing and Media Degree from
Full Sail University in May 2024.
Technical Skills
• Adobe Creative Cloud - Complete Adobe creative cloud expert
tutorials, December 2022
• Photoshop mastery - LinkedIn Learning with Julieanne Kost,
March 2023
• Improve market research ability - LinkedIn training with Sarah
Weise, March 2023
Soft Skills
• Leadership- LinkedIn Learning with Colleen Hauk, Sep 2022
• Adaptability - LinkedIn Learning with Dorie Clark, Dec 2022
• Time Management - LinkedIn Learning with Dave Crenshaw,
Aug 2022

14. Dillon Locke
You know how increasing viewership to sports
events is so important to a network? Well, what I hope to do is to use my
skills of social media platforms to connect the fans more to the game, the
athletes, and the products they love as well.
“

15. REFERENCES
Ferro, Lucas (n.d.). Home [LinkedIn]. Retrieved Aug 5, 2022
from https://www.linkedin.com/in/lucas-ferraro/
How to be an Adaptable Employee during Change and
Uncertainty . (2020). LinkedIn. Retrieved August 6, 2022,
from https://www.linkedin.com/learning/how-to-be-an-
adaptable-employee-during-change-and-uncertainty/why-it-
s-important-to-be-adaptable?autoplay=true.
Improving your Leadership Communication. (2021). LinkedIn.
Retrieved August 6, 2022, from https://www.linkedin.com/
learning/improving-your-leadership-communications/
leadership-communications?autoplay=true.
Leadership. (202AD). AllTogether. Retrieved August 6, 2022,
from https://alltogether.swe.org/2020/07/lessons-learned-
student-leader/.
Lynn Mathews. (n.d.). Home [LinkedIn Page]. Retrieved Aug 5,
2020 from https://www.linkedin.com/in/lynn-
matthews-5163843/
Marketing Managers. O*NET OnLine. (n.d.). Retrieved August 4,
2022, from https://www.onetonline.org/link/summary/
11-2021.00
Meehan, Patrick. (n.d.). Home [LinkedIn]. Retrieved Aug 5, 2022
from https://www.linkedin.com/in/patrick-meehan-
nader-9342bb75/
RadiantSkies. (n.d.). Abstract Word Cloud. 123RF. Retrieved
August 4, 2022, from https://www.123rf.com/
photo_16720710_abstract-word-cloud-for-sports-
marketing-with-related-tags-and-terms.html.
Photoshop 2022 Essential Training. (2021). LinkedIn. Retrieved
August 6, 2022, from https://www.linkedin.com/learning/
photoshop-2022-essential-training/welcome-to-photoshop-
essential-training?autoplay=true.
Registration. Sport Marketing Association. (n.d.). Retrieved
August 6, 2022, from
http:www.sportmarketingassociation.com/registration
Riley, Amy. (n.d.). About [LinkedIn]. Retrieved Aug 5, 2020 from
https://www.linkedin.com/in/amy-riley-3629677/
Time Management Fundamentals. (2022). LinkedIn. Retrieved
August 6, 2022, from https://www.linkedin.com/learning/
time-management-fundamentals-14548057/the-power-of-
managing-your-time?autoplay=true.