1. BilliBox: Directly motivating FMCG consumer
Dimitri Popov
BilliBox CEO
+7 985 418 4625
Dimitri.Popov@BilliBox.com
!
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2. Brand influences consumers directly
•
•
•
•
Pays only for actual sales
Tunes campaigns individually
Receives and analyzes data
Gets feedback
BilliBox
FMCG
Brand
Retail
•
•
•
2
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•
•
•
Uninterested
Monopoly
Most discounts are absorbed,
not passed on the consumer
Easy to start
Easy to participate
Real money, not “points”
No need for plastic cards, etc.
Consumer

3. Use Case
Buys a pack
3
Snaps the receipt
Receives rebate

4. BilliBox has a number of key advantages
BilliBox
Loyalty
Programs
Coupon
services
BTL
Agencies
Short campaign prep lead time
Yes
No
No
No
Campaign customized for each consumer
Yes
Yes
No
No
Pay only for sales, not views, registrations, etc.
Yes
Yes
Yes
No
Data on consumers and their purchases
Yes
Yes, but...
Yes, but...
No
Plastic card not needed
Yes
No
Yes
Yes
No need to integrate into retail IT system
Yes
No
Yes, but...
Yes
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5. How much does it cost to run a campaign?
Example 1
Example 2
50
10
Number of rebates
20000
200000
Total campaign budget, RUR’000
1000
2000
Commission, %
20%
20%
BilliBox commission, RUR’000
200
400
Total Contract, RUR’000
1200
2400
Average Rebate, RUR
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Secondary opportunities: i) shopping and cross-shopping data, ii) lead generation for online stores
and research, iii) mobile advertising
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Pay only for purchases that happened
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6. Example: Rebates and coupons in the US
All purchases
Retailer coupons
Vendor coupons
$ 102.81
$ 24.27
$ 25.19
$ 102.81
$ 78.54
$ 53.35
-24%
-25%
•
Coupons and rebates have been successfully used for 125+ years
•
It is still a major tool influencing i) first time purchases, ii) average
check, iii) repurchase and iv) cross-purchases
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7. Brand - BilliBox: Next steps
• Call +7 495 666 4414, email Dimitri.Popov@BilliBox.com
• Have a meeting
• Agree to run a zero-risk pilot campaign
• Determine which brands/SKUs will participate
• Launch the pilot campaign
• Review results
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