Lady Gaga and Beyoncé star in the music video for "Telephone". The video portrays the stars with provocative clothing and behaviors, intended to present them as strange but confident women who assert dominance over men. References to popular brands throughout enhance the image of the stars as high maintenance.

1. ‪Lady Gaga‪ - Telephone ft. Beyoncé‬ By Farhannah and Dimple

2. POP Pop music is short for popular music. By the early 1980s, the promotion of pop music had been greatly affected by the rise of Music Television channels like MTV, which favored those artists such as Michael Jackson, Madonna, and Prince who had a strong appeal. Pop music has been dominated by the American and British music industries

3. Star image The way the star wants to be presented to the audience through their music video. This can be shown through their clothes, make up, other artists in the video or other props in the video.

4. Our first impressions of the star in this music video were that she is very strange, out there, wears provocative clothing, and is maybe a little anti-male. The reason why we got these impressions were…

5. Cigarette sunglasses=strange In chains, maybe to symbolise that she is out of control Provocative clothing=voyeurism, makes you want to watch

6. All females but they’re not typical females, very masculine= anti-male yet LagyGaGa is seen to be very feminine in large heels

7. Very revealing clothing=voyeurism they’re in the middle dancing, all eyes on them US flag, very patriotic Voyeurism, in the foreground Using Beyonce in the video appeals to Beyonce’s audience as well as LagyGaga’s audience and gives her credibility

8. She is taking a male’s phone (what seems to be a male) she has the upperhandover the male= feministic attitudes

9. Does a dance=strange, confident, arrogant

10. Intertextuality Throughout the video they are driving the ‘Pussy Wagon’, enforces their feministic attitudes.

11. Intertextuality continued The two artists in this video are seen to be very high maintenance as throughout the video there is constant reference to branded objects. For example, there is constant reference to virgin media, LG, Beats by Dre laptop,