Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.

2. Investor Relations on social

3. Investor Relations on Social
1. An overview
2. Building an Investor Community
3. IR on social networks
4. AGM

4. Investor Relations on social
An overview

5. Good investor relations
improve the market’s ability to
evaluate fair price for our
share.

6. Fair price is a factor of:
- number of evaluators
- the right information
- ability to evaluate

8. Targets and reasoning for investor
relations on social
• To reach analysts and investors
• To improve transparency of investor relations
• To improve service to shareholders
• To encourage public ownership

9. Infographics
Videos
Statements
Attention
 Visit to website
Targeted Twitter ads
Targeted LinkedIn ads
Targeted emails
Main reasoning with video
interview, CEO letter,
infographic etc.
Build knowledge
 Drive to explore Content hub on website
Full presentations, reports
etc
Drive Commitment
Provide information
Featured presentations
Presentation hub
How to drive attention from unengaged
investors
Desired action Example content Means of contacting
Current
situation

10. Building an Investor Community

11. Communities
Channels
Content
Strategy
Publishing
Investor careF2F
Community

12. Online communities are formed around
shareable, engaging content.

14. Channel is a secondary, although
important decision
Sign-in on
corporate website
Investor App
Separate Investor
Service

15. Investor relations on social networks

16. Infographics
Videos
Statements
Attention
 Visit to website
Targeted Twitter ads
Targeted LinkedIn ads
Targeted emails
Main reasoning with video
interview, CEO letter,
infographic etc.
Build knowledge
 Drive to explore Content hub on website
Full presentations, reports
etc
Drive Commitment
Provide information
Featured presentations
Presentation hub
How to drive attention from unengaged
investors
Desired action Example content Means of contacting
Current
situation

17. 2016 Investor experience is missing the
corporate voice

18. In IR, important messages get hidden in pdf’s: do
not get shared or indexed in searches.

19. Humongous opportunity through native
advertising

20. Sponsoring stories is a part of PR

21. Channel is a secondary, although important
decision driven by communications tactics
IR –specific
channels
Using existing
corporate channels
Use if investor’s drivers
differ from general brand
drivers. (Case
McDonald’s)
Use if Investors and
brand have similar
drivers. (Case Tesla)

22. AGM

24. AGM social media presence
On site:
• Show opportunities to connect and
share
• Guidance on use of social media
for meeting attendees
• Show ongoing online dialogue
(tv/screen)
Online
• Publish own stories on the events
of AGM
• Monitor discussion and moderate
• Answer/Comment on feedback
and user-generated stories
• Measure and evaluate impact

25. How we can help?

26. Estimated project scope
Outcome Role Project scope
(days)
Investor Hub • Plan for investor relations in digital & social
• Modern platform for investor relations
Planning &
production
40
Investor relations on
social networks
• Daily strategy and outlook communications, instead of
quarterly
• Reaching and engaging the right investor target groups
Strategy
planning
Content
production &
publishing
8
4 /month
AGM (or CMD) • Communicate the strategy and news to public without
media as middleman
• Engage (minority) shareholders
Planning
Execution
2
6