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Scuttlebutt on Indian Apparel Industry
- 1. Analysis on Clothing Industry Presentation By: Samson Simon Anshuman Singh Roushan Choubey Dipti Shivam Malik Ravish Tiwari Bharkha Shree 1 Vs
- 2. Agenda 2 1 2 3 5 6 4 Introduction Consumers Analysis Retailers Analysis Audio Interview Conclusion Personal Experience
- 3. Introduction 3 Conducted Market Research on Clothing Industry to analyze: • has e-commerce players have affected sales of retail stores • buying preferences of consumers Research size was 250 for Consumers and 50 Retailers Covered different states like: Bihar, Chhattisgarh, Madhya Pradesh, etc
- 4. 4 Domestic Textile and Apparel industry is estimated to be USD 141 bn by 2021 Increased organized retail, favorable demographics and rising income levels to be growth drivers India is 2nd largest exporter of textile and apparel industry in world FDI increase by USD 134 mn in 2015
- 6. Consumers Analysis 6 Offline Online 67% consumers buy clothes from both online and physical retail stores 27% consumers buy clothes from physical retail stores 6% buy online 61% consumers buy clothes from both online and physical retail stores 27% consumers buy clothes from physical retail stores 11% buy online
- 7. Consumers Analysis 7 Offline Online 5% consumers buy only non- branded clothes 33% consumers buy branded clothes 62% buy both braded and non-branded clothes 10% consumers buy only non- branded clothes 37% consumers buy branded clothes 53% buy both branded and non-branded clothes
- 8. Consumers Analysis 8 Offline Online 58% consumers buy ethnic / formals from Retail stores 6% consumers buy Ethnic/Formals from Online 36% buy Ethnic/Form als from both Retail and Online 67% consumers buy clothes from both online and physical retail stores 27% consumers buy clothes from physical retail stores 6% buy online
- 15. Consumers Analysis 15 Offline Online Majority of the Customer said Trying and Fitting of clothes is Very Important
- 16. Consumers Analysis 16 Offline Online Majority of the Customer said if price is same, they would buy from Retail Stores because of Trial
- 17. Consumers Analysis 17 Offline Online Shopping during the sales period, data is fragmented
- 24. Audio Interview 24 Mr. Ravi Kumar Regional Sales Manager, KCL Group He shared what does e-commerce companies do to increase sales, profit and timely delivery of product
- 25. Conclusion 25 • Consumers of more than 40 years of age shop from Retail • Youth also had stopped after first experience of low quality and trial problem • Unorganized Retailers and Premium brands had not seen much sales decline due to e-commerce players • Mezzanine Brands like: Levi’s, UCB, US POLO, etc • Online players have still have long way to build a faith among the consumers and change traditional window shopping culture
- 32. 32 We invite you all for Questions Now…