WholeFoods Magazine Source Book is the largest and most comprehensive directory serving the natural personal care products industry. Listings include natural products distributors, brokers, publishers, associations, consultants, industry suppliers, and manufacturers that deal with dietary supplements, herbs, HBC, homeopathy, and grocery. They help in informing and educating natural products retailers on dietary supplements, herbs, HBC, homeopathy, and food.

2. The Changing Trend in Natural Personal Care Products Industry
The last couple of years haven’t been all so good for the health and natural personal care products
industry for due to their tight budget. Consumers were often left struggling to justify their spending
on beauty and personal care products at a time natural food and health supplements were their
primary priority. That is the reason mainly responsible to force the natural cosmetic brands to come
up with high quality yet affordable personal care products with assured results to make consumers
continue purchasing those products.
Recently conducted market research show that consumers are now actually wary of their spending
habits and are primarily looking for products that are not only clean and smells good but are also
useful. In short consumers are now always trying to get the most of any product that they buy.
Naturally both cosmetic brands and vitamin manufacturers are now focusing on developing products
for improved efficiency, safety and better results. Rather than purchasing a personal care product
that smells nice consumers are now more inclined to buy products those contain essential required
ingredients. This is also the reason that retailers offering natural care products are also facing an
enormous choice – that is making the best products available for their customers. With the huge
number of products that are presently available in the market finding highest quality and most
effective products is a job truly difficult and that is exactly the area where WholeFoods Magazine
comes into play.

3. Providing retailers of natural products latest authentic information and updates from the
industry – about natural cosmetic brands, bulk herb and organic food distributors and also
vitamin manufacturers so that retailers and also the consumers can take educated decisions
regarding the products manufactured by those brands and companies. Making people aware of
all branded natural and organic products available in the market is a role that WholeFoods
Magazine has been playing for more than 30 years and it is also something that they continue
doing with total commitment.
The magazine publishes its monthly issues for helping its readers improve their business prospect
with authentic information on newly available quality products in the market, latest industry
updates and news, top selling products and also the emerging trends in the market so that they
can make the most of these. Apart from authentic information on the composition and
ingredients of all natural personal care products this online sourcebook also provides direct and
safe links to all reputed herb suppliers, sports nutrition and gluten free food suppliers, vitamin
manufacturers and all natural health, beauty and personal care products in any locality. The
online magazine also has an inbuilt search tool for its website that allows customers to search for
information on a particular product or product manufacturing brand. Finding out the best from
hundreds of different available products in the market can truly be a difficult job for the retailers
and that is exactly the reason that WholeFoods Magazine review and provide information on
only the best quality products. For more information you can always visit
http://directory.wholefoodsmagazine.com/ any time you want to.

4. WFC, Inc.
4041G Hadley Road, Suite 101, South Plainfield, NJ
07080
Phone: (908)769-1160
Email: heatherwainer@wfcinc.com
Website: http://www.wholefoodsmagazine.com/