Designing and Managing Integrated Marketing Communications. Target is the largest discount retail company.The slide briefs you about the firm and its marketing strategies.

2. WHAT IS TARGET ?
➤ A PERSON
➤ AN OBJECT
➤ A PLACE
➤ SELECTED AS AN AIM
OF ATTACK

3. TARGET
Discount
Retailer
Sells a wide
variety of products
Pinpoints specific customers,
interests,attitudes and
demographics
Uses a wide variety
of tactics for
communication
Strong online presence
to gain insight
into customers
A High Fashion brand
with trendy styles and
low prices

4. OUR STRATEGY

5. HITTING THE RIGHT TARGET

6. A BRIEF DESCRIPTION OF
THE MARKETING COMMUNICATION MIX

7. ADVERTISING

8. SALES PROMOTION

9. EVENTS AND EXPERIENCES

10. PUBLIC RELATIONS AND PUBLICITY

11. DIRECT MARKETING

12. INTERACTIVE MARKETING

13. WORD OF MOUTH MARKETING

14. PERSONAL SELLING

15. A BASIC COMMUNICATION PROCESS MODEL

16. LET US HAVE A CLOSER LOOK AT TARGET

17. WHAT HAS TARGET DONE WELL OVER THE YEARS ?
➤ It adopted a series of integrating marketing mix strategies
➤ Became an active sponsor in corporate events.
➤ Reinforced it's positive brand image through donations.
➤ Created target.com,a platform between the consumers and the firm.
➤ It did everything to promulgate its slogan “Expect More,Pay less”.

18. WHAT DISTINGUISHES ITSELF FROM OTHER BRANDS ?
➤ Its exclusive marketing strategy.
➤ It sensed a gap in the market.
➤ It showcased cheaper products like other brands but dint
compromise over the quality.

19. WHAT SHOULD TARGET DO GOING FORWARD ?
➤ Broaden its vision.
➤ Till now,the prime customers of Target have been young
generation.
➤ It should capture other consumer segments as well.

20. SUMMARY
TARGET AND ITS STRATEGY
THE MARKETING COMMUNICATION MIX
BASIC COMMUNICATION PROCESS MODEL
CLOSER LOOK AT TARGET

21. DISCLAIMER
Created by Disha Itkelwar,VNIT Nagpur during a marketing internship by
Prof. Sameer Mathur,IIM Lucknow