Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

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This document provides tips and strategies for dominating Google Shopping. It discusses how free Google Shopping traffic is dead and paid Google Shopping is now required. It outlines 8 tips for success with Google Shopping, including getting a data feed manager, learning proper bidding, using the right ad groups and labels, discovering search terms, and modifying bids by state and for sold items. It also speculates that Google may soon offer feed management services and launch a marketplace for Google Shopping.

Tecnología Empresariales

The SearchLove San Diego Guide
To Dominating Google Shopping
#searchlove

Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD

Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS

Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL
The Text Ads Long Tail for
eCommerce Products is
Almost Dead.

8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT
Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy

All Products
Ad Group
SKU Level
Ad Groups
10-20 Ad
Groups
PRODUCT VISIBILITY CURVE

Google Shopping Is Now PaidBID MODIFIERS BY STATE

Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES?
Expect an announcement
in the next 30 days…

Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING
Vs.

Product Listing Ads Guide
Google Dynamic Remarketi
ng Guide
Shopping Feed Managemen
t Guide
Thank You For Your Time!

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Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

1. The SearchLove San Diego Guide To Dominating Google Shopping #searchlove

2. WE TAKE THE CHAOS OUT ECOMMERCE ADS

3. OMG WE WORK BIG RETAILERS!

4. Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD

5. GOOGLE SHOPPING vs. THE OTHER CSEs

6. GOOGLE SHOPPING vs. THE OTHER CSEs

7. GOOGLE SHOPPING vs. THE OTHER CSEs

8. Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS

9. Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL The Text Ads Long Tail for eCommerce Products is Almost Dead.

10. 5 STAGES OF GOOGLE SHOPPING GREIF

11. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy

12. GET A DATA FEED GUY (OR GAL)

13. LEARN HOW TO BID PROPERLY

14. All Products Ad Group SKU Level Ad Groups 10-20 Ad Groups PRODUCT VISIBILITY CURVE

15. USE DATA FEED LABELS

16. DISCOVER YOUR PRODUCT SEARCH TERMS

17. Avg. Position Does NOT Increase CTR

18. Google Shopping Is Now PaidBID MODIFIERS BY STATE

19. SOLD SKU STRATEGY

20. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy

21. Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES? Expect an announcement in the next 30 days…

22. Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING Vs.

23. WELCOME TO SAN DIEGO!

24. Product Listing Ads Guide Google Dynamic Remarketi ng Guide Shopping Feed Managemen t Guide Thank You For Your Time!

Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

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