According to David, the key to nailing social media is platform specificity: creating content that is right specifically for the platform it is on. David will talk through examples of platform specificity from various brands and broadcasters including a few of their clients (Channel 4, Nando's, Jamie Oliver, HSBC) and a few recent examples from US brands. The talk will cover tone of voice, design, video, live broadcasting, paid social, engagement and social innovation. If you're looking to up your game on, or broaden your knowledge of, Instagram, Facebook, Twitter or Snapchat, come along. Dress code: platforms. (May contain jokes).
15. DAVID
& DAVID
16
Monday (2013).
They went for a drink on Tuesday.
They were making content by Wednesday.
And Thursday and Friday and Saturday.
They chill on Sundays. (client-dependent)
16. WHO WE
ARE
17
We provide original, shareable content
to brands and broadcasters to help
them grow audiences and cut through
on social.
32. The same
number of people
who attended
Donald Trump’s
presidential
inauguration
33
500MILLION
People are watching videos
on Facebook everyday
33. The same
number of people
who attended
Donald Trump’s
presidential
inauguration
34
Source: Sean Spicer
500MILLION
People are watching videos
on Facebook everyday
62. 63
300MILLION
Instagram users, use stories
everyday
Which is just under 1/3
of the amount of
people who’ve
mentioned Justin
Bieber on Twitter in the
past 10 years