SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits
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In a recent Twitter poll, search professional stated that getting developers to implement recommendations is one of the most difficult part of their jobs. We have all been there, taking the pains to audit a site and provide best practice recommendations only to hit a stone wall. In this talk, Miracle will cover practical steps to getting developers to take your recommendations seriously.
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SearchLove London 2019 - Miracle Inameti-Archibong - The Complete Guide to Actionable Speed Audits
- 1. E R U D I T E
- 2. Guide to actionable speed audits; getting your developer to work with you. #SEARCHLOVE
- 11. E R U D I T E I wanted to be a documentary filmmaker #SEARCHLOVE @MIRA_INAM
- 12. E R U D I T E Like most people I fell into SEO by accident #SEARCHLOVE @MIRA_INAM
- 13. I didn’t know anything about code #SEARCHLOVE @MIRA_INAM
- 15. Keyword research Link audits Blogger outreach #SEARCHLOVE @MIRA_INAM
- 18. TheEruditeFocus Deliver growth through… SEO CRO Web Analytics #SEARCHLOVE @MIRA_INAM
- 22. 65%
- 23. 35%
- 24. 53% of visits are abandoned if a mobile site takes more than 3 seconds to loadSource: Think with Google #SEARCHLOVE @MIRA_INAM
- 25. Slow sites stress people out Source: Ericsson #SEARCHLOVE @MIRA_INAM
- 26. lost 10% of users for every additional second their site took to load. #SEARCHLOVE @MIRA_INAM
- 27. Halved page load time on mobile #SEARCHLOVE @MIRA_INAM
- 29. SPEED UPDATE JULY 9 Source: Googleblog #SEARCHLOVE @MIRA_INAM
- 30. Speed impact calculator SPEED IMPACT CALCULATOR #SEARCHLOVE @MIRA_INAM
- 31. Speed impact calculator SPEED SCORECARD #SEARCHLOVE @MIRA_INAM
- 32. Improves conversion rates for all channels #SEARCHLOVE @MIRA_INAM
- 33. 1Learn how to communicate with developers Present your information concisely #SEARCHLOVE @MIRA_INAM
- 35. Who is in the room? #SEARCHLOVE @MIRA_INAM
- 37. HEAD OF DIGITAL ACQUISITION #SEARCHLOVE @MIRA_INAM MARKETING EXECUTIVE INTERN DIGITAL PRODUCER TRANSFORMATION DIRECTOR
- 39. Web Development Roles #SEARCHLOVE @MIRA_INAM
- 40. Lost in translation #SEARCHLOVE @MIRA_INAM
- 44. Learn the lingo #SEARCHLOVE @MIRA_INAM
- 45. What is your sites stack? #SEARCHLOVE @MIRA_INAM
- 48. Do some research to understand its limitations #SEARCHLOVE @MIRA_INAM
- 50. 2. PRESENTING YOUR INFORMATION #SEARCHLOVE @MIRA_INAM
- 51. There is always somebody who uses Lighthouse and demands a 100 score on everything… on a rich application website.. ” I ITOIZ DEVELOPER “
- 52. Focus on trends not numbers #SEARCHLOVE @MIRA_INAM
- 53. For every x second shaved off speed revenue has increased by x%
- 54. Use a combination of tools #SEARCHLOVE @MIRA_INAM
- 56. Make your problem interesting #SEARCHLOVE @MIRA_INAM
- 57. Developers don’t care about your rankings #SEARCHLOVE @MIRA_INAM
- 58. Sometimes SEOs recommend a solution. Developers that are used to coding like robots follow this solution even if is not the right one!” A KATSAROS DEVELOPER “
- 60. Developers might not understand SEO, but they understand performance” S YOUNG DEVELOPER “
- 61. Please convert all our images to WebP. Just use this picture code to swap the images out #SEARCHLOVE @MIRA_INAM
- 62. Hypothesis Framework q We know that; heavy images slow sites down q We believe that; converting all images on the homepage to WebP will reduce the sizes by X% q and will result in X seconds improvement in speed q and Improve overall conversion rate by X% leading to a revenue increase of X% #SEARCHLOVE @MIRA_INAM
- 63. This is an example of the code you need. Do you think this is the best solution? #SEARCHLOVE @MIRA_INAM
- 64. Percentage of iPhone vs chrome users? #SEARCHLOVE @MIRA_INAM
- 65. Location of your users #SEARCHLOVE @MIRA_INAM
- 66. What CDN & cost of overheads on server #SEARCHLOVE @MIRA_INAM
- 68. This would have cost loads of money Example #SEARCHLOVE @MIRA_INAM
- 69. We don’t have time to read lots of things when a simple “put this tag, with this info, add this picture attribute, etc…” will do. A. KATSAR DEVELOPER “
- 70. Developers are busy people they have other priorities #SEARCHLOVE @MIRA_INAM
- 72. Don’t send me a link to the Google’s latest recommendation unless you are happy for my client to pay for me to become an expert in SEO” I ITOIZ DEVELOPER “
- 73. Don’t expect developers to understand SEO #SEARCHLOVE @MIRA_INAM
- 74. Give clear and detailed request #SEARCHLOVE @MIRA_INAM
- 75. Request Log Feature & Change Description Recommend Solutions Who is Benefiting Revenue Impact Developer Feedback Issue 1 Issue 2 Issue 3 Clear request structure #SEARCHLOVE @MIRA_INAM
- 76. Identifying unused CSS & JavaScript with Google chrome dev tools #SEARCHLOVE @MIRA_INAM
- 77. ChromeDeveloperTools-coveragereport 61% of the code loaded is not used #SEARCHLOVE @MIRA_INAM
- 80. Use different templates for different types of pages #SEARCHLOVE @MIRA_INAM
- 81. Detailed list of unused code and the reasons https://github.com/mikeosolinski/powershell/blob/maste r/site-speed-data #SEARCHLOVE @MIRA_INAM
- 83. Leverage browser caching #SEARCHLOVE @MIRA_INAM
- 84. 1How much of the content is dynamic? How easy is it to clear the cache if content changes? #SEARCHLOVE @MIRA_INAM
- 85. jQuery
- 86. 1Ask to make jQuery library global Ensure it’s the latest version #SEARCHLOVE @MIRA_INAM
- 87. I am sure it’s easy, Netflix does it! ” I ITOIZ DEVELOPER “
- 88. Your examples should be relevant, realistic & obtainable #SEARCHLOVE @MIRA_INAM
- 90. How many users visit your site with simulated device? #SEARCHLOVE @MIRA_INAM
- 91. What is the cut off point for support? #SEARCHLOVE @MIRA_INAM
- 92. Old devices support = More code #SEARCHLOVE @MIRA_INAM
- 93. Old prefixes
- 94. What rich application are you going to sacrifice #SEARCHLOVE @MIRA_INAM
- 95. For 1 millisecond #SEARCHLOVE @MIRA_INAM
- 96. The purpose of the speed audit report #SEARCHLOVE @MIRA_INAM
- 97. Isn’t to show how intelligent you are #SEARCHLOVE @MIRA_INAM
- 98. It is to help your client get the best results #SEARCHLOVE @MIRA_INAM
- 100. It’s not in learning to code #SEARCHLOVE @MIRA_INAM
- 101. Yes that will help you diagnose better #SEARCHLOVE @MIRA_INAM
- 103. Giving feedback when something hasn't worked #SEARCHLOVE @MIRA_INAM
- 104. Giving praise & sharing results when it has worked #SEARCHLOVE @MIRA_INAM
- 105. Thank you
- 106. View my full slides here http://bit.ly/miraclesearchlove
- 107. ERUDITE miracle.inameti@erudite.agency +44 (0) 1256 384890 https://erudite.agency @mirainam M I R A C L E I N A M E T I - A R C H I B O N G Ready to talk to us?