1. 36 TIPS, TRICKS AND TOOLS
FOR BAITING BRAND
SIGNALS THROUGH
CONTENT
STACEY CAVANAGH
HEAD OF SEARCH
TECMARK
@staceycav

2. Link Bait
@staceycav

3. @staceycav

4. @staceycav

5. @staceycav

6. But I don‟t believe Google
has rooms full of people
„doing‟ this manually
@staceycav

7. BRANDS MAKE NOISE.
@staceycav

8. @staceycav

9. GUEST BLOGGING
EDITORIAL
UP YOUR GAME.
@staceycav

10. ALL GUEST BLOGGING WAS
NOT MADE EQUAL
@staceycav

11. Play here and be seen by few
@staceycav

12. Play here and be seen by many
@staceycav

13. I hereby dub thee…
“Guest editorial contributor”
@staceycav

14. @staceycav

15. @staceycav

16. @staceycav

17. THE FIRST HURDLE IS FINDING
THE RIGHT PUBLICATIONS
@staceycav

18. AND NOT LIKE THIS…
@staceycav

19. #1
• Which publications does your
client/boss/industry read?
• What‟s the best piece of coverage
your biggest competitor secured?
• What publications do your
customers/clients‟ customers read?
@staceycav

20. #2
http://www.magazinesubscriptions.co.uk/magazines
@staceycav

21. #3
http://www.allyoucanread.com/
@staceycav

22. #4
Clean up your language
@staceycav

23. SURVEYS MAKE NOISE
@staceycav

24. @staceycav

25. I asked 1000 Americans to name a British City
other than London.
http://blogsession.co.uk/2013/09/british-cities/
@staceycav

26. @staceycav

27. @staceycav

28. @staceycav

29. @staceycav

30. @staceycav

31. @staceycav

32. @staceycav

33. The investment in that piece of
content:
•
$25 on survey responses
•
2 hours on writing the post
and some of the initial social
social sharing
@staceycav

34. @staceycav

35. @staceycav

36. AWESOME. SO ALL I NEED TO IS
ASK SOME PEOPLE A
QUESTION?
@staceycav

37. @staceycav

38. AND NOBODY GAVE A CRAP.
@staceycav

39. #5
Surveys are kick ass – but
only if the results tell an
interesting story
@staceycav

40. #6
www.quicksurveys.com
@staceycav

41. #7
http://www.google.com/insights/consumersurveys/home
@staceycav

42. DISCOUNT ALERT!!!
http://www.google.com/insights/consumersurveys/offer/eventcard
@staceycav

43. #8
https://www.onepoll.com/
@staceycav

44. FREEDOM OF
INFORMATION
@staceycav

45. https://www.gov.uk/make-a-freedom-of-information-request
@staceycav

46. @staceycav

47. It‟s generally free to request the information
but authorities can make a reasonable
charge if answering your request will take
a particularly long time.
@staceycav

48. @staceycav

49. FOI REQUESTS
We‟ve asked:
•
local councils about businesses in debt to them
(accountancy)
•
the DSA about disqualified drivers by town
(automobile)
•
VisitBritain about their spend marketing Britain as
a tourist destination in various countries (travel)
@staceycav

50. #9
http://goo.gl/MN1Ij8
@staceycav

51. #10
https://www.whatdotheyknow.com/
@staceycav

52. #11
http://journalisted.com/
@staceycav

53. #12
@staceycav

54. IMAGES FOR LINKS
ATTRIBUTION
@staceycav

55. @staceycav

56. @staceycav

57. @staceycav

58. @staceycav

59. #13
Share your photos on Flickr
under Creative Commons.
@staceycav

60. #13.5
And tell people how to
attribute.
@staceycav

61. #14
On Page SEO for your
images.
@staceycav

62. On Page SEO for your
images.
@staceycav

63. #15
Off page SEO for your image
pages!
@staceycav

64. @staceycav

65. @staceycav

66. #16
Chase up those who
don‟t credit!
http://www.google.com/imghp
@staceycav

67. #17
http://www.imageraider.com/
@staceycav

68. #18
Learn more at http://moz.com/blog/say-hello-to-fresh-alerts
http://freshwebexplorer.moz.com/
@staceycav

69. PASSIVE IMAGE LINK
BUILDING IS GREAT.
@staceycav

70. ACTIVE IMAGE LINK
BUILDING IS AWESOME
@staceycav

71. #19
CENTRE OUTREACH
AROUND IMAGES
@staceycav

72. #20
IF SOMEONE (INFLUENTIAL) USES
ONE OF YOUR IMAGES AND CREDITS
PROPERLY, OFFER THEM MORE
EXCLUSIVE ONES
@staceycav

73. BUILD IT AND THEY
WILL COME.
@staceycav

74. #21
http://www.buzzstream.com
@staceycav

75. #22
http://www.grouphigh.com/
@staceycav

76. #23
http://www.inkybee.com/
@staceycav

77. #24
http://backtweets.com/
@staceycav

78. @staceycav

79. #25
http://www.helpareporter.com/
@staceycav

80. #26
http://flacklist.com/
@staceycav

81. #27
http://www.newscertified.com/
@staceycav

82. #28
http://muckrack.com/
@staceycav

83. #29
http://wordpress.org/plugins/title-split-testing-for-wordpress/
@staceycav

84. #30
http://www.outbrain.com/
@staceycav

85. #31
Clicks available for pennies with carefully targeted
non-commercial keywords.
@staceycav

86. #32
Approx $0.10 per view
https://www.stumbleupon.com/pd
@staceycav

87. #33
http://www.zemanta.com/?wpst=1
@staceycav

88. #34
http://www.reddit.com/ad_inq/
@staceycav

89. #35
https://www.facebook.com/advertising/
@staceycav

90. #36
Pick up the phone!
That‟s my Nan!
@staceycav

91. THANK YOU
@staceycav
http://www/gplus.to/staceycav
stacey.cavanagh@tecmark.co.uk