1. DistilledLive: http:/
/dis.tl/1g6lBAp

2. Whiteboard Friday: http:/
/dis.tl/15SEqRB

3. Moz Blog: http:/
/dis.tl/183OTIy

4. A Preview of SearchLove 2016
3 Case Studies from the Future
Tom Anthony

5. A Preview of SearchLove 2016
3 Case Studies from the Future
Bugger
Tom Anthony

9. Old Query Model
“london tube stations”
query

10. New Query Model
“london tube stations”
explicit aspect of query
iPhone user, on street in London
implicit aspect of query

11. TOTAL SIGNAL INFORMATION
Query Makeup
implicit signal
explicit signal
TIME

12. TOTAL SIGNAL INFORMATION
Query Makeup
implicit signal
explicit signal
TIME

13. TOTAL SIGNAL INFORMATION
Query Makeup
implicit signal
explicit signal
TIME

14. TOTAL SIGNAL INFORMATION
Query Makeup
implicit signal
explicit signal
TIME

15. TOTAL SIGNAL INFORMATION
Query Makeup
implicit signal
explicit signal
TIME

16. Context
Search History
Language
Social Connections
Location
Time of Day
Browser
Device

20. CRAWL
caffeine
INDEX
hummingbird
2013
SEARCH
2010

21. Understand: Entity Search
Had
a
dream
about
my
boss.
Itchy
privates.
Clearing
your
history.

22. CRAWL
caffeine
INDEX
hummingbird
2013
SEARCH
2010