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1. Persuasion Techniques That Will Help You
Convert More Customers

2. We are Shopify design experts and offer a broad range of Shopify custom
design as well as Shopify development services. In the process, we run
into online merchants who are completely oblivious about the various
persuasion techniques they can use to convert more customers. When it
comes to Ecommerce, it becomes hard to believe that those thousands of
visitors are all real humans.
They can be persuaded and various psychological techniques can be used
in the process. This blog will provide you with some basic persuasion
techniques that will help you convert more customers. Moreover, it will
give you an understanding of why visitors abandon they carts, what
makes them buy more, and how can you persuade them.
Introduction

3. The first technique that we will talk about is commitment. It is said
that once you commit to something in writing, there are very high
chances that you will live up to it. There are things we say during our
regular days, but once we commit to something in writing; we are
more than likely to complete that. Additionally, once you have made
this written commitment; you enter in the process of self-persuasion.
You start justifying the action to yourself and everyone else who is
involved.
Commitment

4. Those written beliefs will make your visitors trust you more. Moreover,
you should get your customers to make smaller commitments. This could
be for them to subscribe to your newsletter or be a part of the mailing
list. Once they have made this commitment, they will be more
comfortable in the future to make a bigger commitment like buying from
you.
Commitment

5. During the period in which we have offered Shopify design services, we
have learned that people buy from people they like. This liking can be
associated with physical attraction as well as similarity.
When we talk about physical appeal, we are talking about people looking
good and they tend to be better at persuading others. Moreover, if your
customer thinks that you are similar to them in some regard, they will like
to work with you.
That is where your store design and copywriting comes into the picture.
You should come across as approachable, and not like a big shot. The
more human you seem, the better it is for you. Also supporting various
causes that your customers believe in can be a good idea.
Likeness

6. If I was to give you something, you will be obliged to return the favor.
Not only do I have to wait for you to voluntarily give me something in
return, I can even ask for it. Therefore, on your online store; you
should offer a low price product that is not meant to make profit. It is
meant to build a relationship. That will help you convert casual visitors
to real purchasers. Additionally, you can also offer them a free gift or
free shipping. There is so much you can do to surprise your visitors
and make them obliged to buy from you.
Give & Take

7. What if I was to tell you that I am selling my old laptop for $300? You
would think it is exorbitant. However, if I was to present this top-of-line
laptop with actual price of $600; currently being offered for a mere
$299- there are higher chances you will buy. In this case, $600 became
my anchor and helped me present my sale price as highly lucrative.
These are some of the various persuasion techniques that you can adopt
to convert more visitors into customers. On the other hand, if you need
help from Shopify developers India or are looking for Shopify design
experts, you can contact us.
Price Anchoring