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1. Your Ecommerce Landing Page: How To Optimize And Increase
Sales

2. Introduction
Landing pages are extremely important to your eCommerce page, but they can be
neglected. When you first designed your eCommerce site, you would have heard
your eCommerce web designer talk to you about the significance of landing
pages. However, it never went any further from there. Landing pages are
important to create a brand. However, more importantly; they are imperative to
help your visitors understand why they should buy from you and what they should
do next. You can have new or returning visitors on your website, and your
landing page should be optimized enough to motivate the traffic to continue
engaging with your brand.

3. Most online retailers spend a large amount of money on their marketing. However, all of
this marketing will be redundant if the landing page did not motivate the visitors to make a
purchase on your website. That is reflected by subpar conversion rates of ads and other
marketing efforts.
Introduction

4. Define Landing Page
Given that your eCommerce website designer spoke to you about a landing
page, we understand that you will know what it basically means. However,
for the sake of clarity, let us define it again. It is nothing but any standalone
webpage that is targeted towards a cohort of traffic. The objective of the
landing page is to offer ideal user experience. The page is your response to
someone clicking on a search result or an online advertisement. However,
what is missing in existing landing pages is customization. You are not
adapting to the users in question and the landing page can be failing to create
the right impression.

5. User-focused Landing Pages
Marketing industry has been abuzz with the significance of user-friendly
marketing. In other words, everything that you do for marketing should be
focused on the unique needs of the customers. Same is the case with landing
pages. They need to be user-focused. What you need to be careful about,
though, is that there is no single landing page anymore. Every page that your
customer lands on is a landing page. It could be your website’s home page,
your product page, or even your site’s category page. However, do you think
that all these pages are user optimized?

6. User-focused Landing Pages
Gone are those days in the past when you focused on building value on the
homepage. Your eCommerce design service provider will tell you about the
journey of a website visitor. They will first go to your home page then your
about us page then the category page and finally to the product page, where
they will eventually make a purchase.
However, that isn’t the case anymore. Today, users might see an ad on
Facebook for laptops and go straight to your laptops category page. Even
more specific can be the case of users going straight to a product page. In
other words, all your website pages are landing pages and they need to be
optimized for the users.

7. So, we have identified that your users can visit your site from different sources
and land on different pages. Your users can come from a Facebook ad,
marketing email, search engine result, search engine ad, other advertisement,
product recommendation email, etc. Given the scenario, you can adopt the
following steps to implement user-friendly landing pages:
● Value on Each Page: Each consumer has infinite number of options. As
Forbes says, we are moving towards the death of loyalty. Therefore, do all
your pages give enough reasons to your site visitors to make a purchase?
You have a special value proposition, and you need to present that to your
users on every page.
Implementing User-friendly Landing Pages

8. ● Make it Simple: Within a few seconds, your page should help your
users find answers to the following questions:
1. Who are you and what you offer?
2. What is your value proposition?
3. What should they do next?
● Target Marketing: You can’t have a broad target market and try to
succeed in today’s times. You need to identify the right target market.
You can use the plethora of analytics available to you, and make an
educated decision.
Implementing User-friendly Landing Pages

9. Consumer Behavior Marketing:
Now that you have identified your target audience, you can adopt
consumer behavior based marketing. As soon as someone visits your
site, you should have information about whether they are a first time
visitor, where did they come through, and which ad they clicked on. All of
that can tell you where the user should be directed and what information
should be contained on the page.
Hence, it is time for you to hire eCommerce designer and optimize your
landing pages to improve sales. If you are looking for an eCommerce
designer India, we can offer unparalleled value to you at affordable prices.
Contact us at: Dit india