about the walt disney company

2. Agenda
About Disney
Division of Disney
A Bit of History
About the CASE
SWOT Analysis
Disney in INDIA
Its Current Executive Managements
Recommended Organizational & Structure

3. About Disney
 The Walt Disney Company (most commonly known as
Disney) (NYSE:DIS) is one of the largest media and
entertainment corporation in the world .Founded on
October 16,1923 by brothers Walt and Roy Disney as a
small animation studio.
 Today is one of the largest Hollywood studios and also
owns eleven theme parks, two water parks and several
television networks, including the American Broadcasting
Company(ABC).
 Disney corporate headquarters and primary production
facilities are located at the Walt Disney Studios in Burbank
,California ,USA.
 The company is a component of the Dow Jones Industrial
average. It had revenues of $31.9 billion in 2005.

4. Continued…
 On June 12, 2006 Disney Mobile phone service is
launched.
 On January 23, Disney announces a deal to purchase
Pixar Animation Studios in all-stock transaction worth
$7.4bn.
 In July 2006, the Disney film Pirates of the Caribbean
2 is the highest grossing movie in opening weekend
history at $135,000,000 USD.
 Employees: 133,000(2006).

6. Divisions Of Disney
Media & Entertainment
American Broadcasting Company
Buena Vista Distribution
Buena Vista Motion Pictures Group
Walt Disney Studio Entertainment
 Walt Disney Parks and Resorts
Disney Consumer Products

7. A Bit Of History
For more than eight decades, the name Walt Disney has been preeminent in
the field of family entertainment. From humble beginnings as a cartoon
studio in the 1920s to today’s global corporation. The Walt Disney company
continues to proudly provide quality entertainment for every member of the
family across America and around the world.
Disney Legends
The Disney Legends program was established in 1987 to acknowledge and honor the
many individuals whose imagination, talents, and dreams have created the Disney
magic. Since its inception, the program has honored many gifted animators, song
writers, actors and business leaders as having made a significant impact on the Disney
legacy.
The Walt Disney Family Museum
The Disney Family Museum web Site is produced and maintained by the Walt Disney
Family Foundation, a nonprofit organization Founded in 1995, the foundation strives to
promote education, writing, and scholarship about Walt Disney.

8. About the CASE
The Walt Disney Company
 Is heralded as the world’s largest
entertainment company.
 Earned the reputation by
tight control.
 Although control pervades the
company, it is not too strong a grip.

9. Strict Control But Independent
 Employees are aware of their prime objectives.
 Have freedom to think beyond limit come up with new
innovative ideas.
 Company have adopted the phrase “DREAM AS A TEAM”.
 The concept of independency tempered the control over
each department.
 Managers here do the great job of encouraging the
imagineers and employees.
 Imagineers have the brainstorming session called “BLUE
SKY”.

10. SWOT Analysis…
STRENGHTS
Global Standardization
Target Customer: Children
Creative Process
Popular Brand Name
Diversification
Disruption
WEAKNESSES
High sunk cost
Excessive Research &
Development
Constant Up gradation
High Investment
High Risk Factor

11. Continued…
OPPORTUNITIES
Merchandise
Global Localization: Think
global, Act Local
Characters of national or
regional appeal
Cheaper alternatives to
soft toys
Disney Music Channel
Disney School of
Management/Training
Institute
THREATS
Competitors: National,
Regional & Global
Employee Retention
Highly Demanding in
terms of Sales, Creativity
and Innovation
Unprofitable or hasty
acquisition
Brand Consistency
Product Differentiation

12. Factors
Internal
Creativity management
Resource Management
Task specific work
culture
Target oriented approach
External
Buying Behavior
Preferences
Psychology
Marketing Pattern
Differentiation
Sales Turnover
Customer Satisfaction

13. Disney in INDIA
The Walt Disney Company India (simply Disney
India) is the Indian subsidiary of American Media
Conglomerate The Walt Disney Company, and is a
premier entertainment company in India. The Walt
Disney Company (India) is a public limited company,
which develops and produces motion pictures and
videos for children. The company is based in Mumbai,
India and operates as a subsidiary of Walt Disney
Company.

14. Background
 Walt Disney India was formed in August 1993 with licensing agreement as a
joint venture partnership between The Walt Disney Company and Modi
Enterprise Disney filed in October 2001 with the Foreign Investment
Promotion Board to create a wholly owned subsidiary company to launch
the Disney Channel in India. The Department of Industrial Policy and
Promotion granted Disney an initial approval for the subsidiary but with
Modi protesting due to similarities to their joint venture. When the 10 year
licensing agreement ended, Modi and Disney could not come to a new
agreement, thus ending the joint venture agreement in August 2003.
 Walt Disney Television International (Asia Pacific) took over distribution of
content in September 2003 to STAR Movies, AXN and HBO plus 29 hours of
children's programs per week to DD Metro, Eenadu, SET, Star Plus and Star
World.

15. History
 The Walt Disney Company (India) Private Limited (WDCI) started operations in July
2004 based in Mumbai.
 On 17 December, Walt Disney Television International India launched the Disney
Channel and Toon Disney channel with three language feeds (English, Tamil and
Telugu).
 Also in December and partnered with India games, the Walt Disney Internet Group
released Disney games, wallpapers and ringtones in the market which is also
available on AirTel.
 In 2005, Disney Consumer Products(DCP) has begun working with various Indian
retail outlets to establish Disney Corners within the outlets to sell licensed
merchandise.
 In August, Funskool India and Disney entered in a contract for Funskool to sell
Disney Princess products in India.
 In July 2006, Disney India acquired a controlling stake in Hungama TV from UTV
Software Communications Limited while also taking a 14.9% share in UTV.

16. Continued…
 In October, DCP franchised to Ravi Jaipuria Corporation the rights for
five years to set up 150 Disney Artist brand stores and wholesale
under the Disney Artist brand Disney character branded greeting
cards, stationary, arts, crafts and party product in India, Nepal, Sri
Lanka, Bangladesh and Maldives.[
 Disney Publishing Worldwide(India), a division of Walt Disney
Company (India), announced a licensing agreement in April 2009 with
local publisher Junior Diamond to publish Disney comic books, in both
English and Hindi. Jetix/Toon Disney switch over in India to Disney XD
on 14 November.
 Disney India launched its Live Entertainment operations in 2015 with
the production of Beauty and the Beast musical to be show from
October to December in Mumbai and Delhi.

17. Current Executive Management in
INDIA
Siddharth Roy Kapur –Managing Director, Disney
India
Amrita Pandey – VP and Head, Marketing &
Distribution Studios, Disney India
Nikhil Gandhi – Vice President & Head of Revenue
Media Channels, Disney India
Vijay Subramaniam – VP and Head-Content and
Communication Media Channels, Disney India
Sameer Ganapathy – Vice President & Head
Interactive, Disney India

18. Continued…
Abhishek Maheshwari –VP & head of Consumer
Products & Corporate Strategy & Business
Development, Disney India
Sujit Vaidya –Vice President & Chief Financial Officer,
Disney India
Anju Jain Kumar –Assistant Regional Counsel
Legal,Disney India
Jyotika Ahuja –Director,Corporate Communication &
PR,Disney India
Parul Tevatia –Director & Head Human
resources,Disney India

19. Siddharth Roy Kapoor –Managing
Director, Disney India
Siddharth Roy Kapoor is an Indian
businessman, film producer and the
managing director of Disney, India.
Siddharth did his bachelors from
Sydenham College and did MBA from
Jamnalal Bajaj Insitute of Mangement
studies. Since 2005, Siddharth has been
with UTV. And after the integration of
UTV and Walt Disney Company India,
Siddharth took the post of the
managing director. Barfi, Heroine, ABCD
, Kai Po Che, Khoobsurat and Chennai
Express are some of the films produced
by Siddharth Roy Kapoor under Disney
UTV productions.

20. Amrita Pandey – VP and Head, Marketing &
Distribution Studios, Disney India
After a B.Sc. Microbiology from Jai Hind
College, Amrita went on to pursue a Masters in
Management Studies with a major in
Marketing, at the Sydenham Institute of
Management, Mumbai. Recruited by UTV
on campus in 2003 as a Management Trainee,
Amrita has gone on to hold roles across every
key discipline within the movie business, from
production and marketing to distribution and
syndication, across a 13 year career with the
Company. Her entry into the Company coincide
with UTV’s foray into the movie business, and
her incredible professional growth mirrors the
growth of the Company’s studio business,
which today is the largest and most successful
movie studio in India, with Amrita as its Vice
President.
.

21. Nikhil Gandhi – Vice President & Head of
Revenue Media Channels, Disney India
Nikhil Gandhi is the Vice President
and Head of Revenue for Media
Networks at Disney India. In this role,
Nikhil is responsible for generating
revenue and creating profitability
across all the eight channels in the
Disney India bouquet which include
Youth channels –bindass and bindass
PLAY, Kids Channels -Disney Channel,
Disney Junior, Disney XD and
Hungama TV and Movies channels –
UTV Movies and UTV Action.

22. Sujit Vaidya –Vice President & Chief
Financial Officer, Disney India
Sujit is responsible for the company’s
financial activities in India including all
aspects of accounting, planning and analysis,
controllership, tax, treasury, compliance, etc.
He is also responsible for managing the Line
of Business Finance teams and providing
financial guidance and insight to the senior
management team in India as well as all
financial and business stakeholders in the
broader Disney India community.

23. Anju Jain Kumar –Assistant Regional
Counsel Legal,Disney India
Anju Jain Kumar serves as general counsel
and is responsible for the legal and
regulatory functions for Disney’s
operations and businesses in India. Anju
and her team address legal issues affecting
all Disney businesses in India, including
studio, consumer products, internet and
mobile business, television, home
entertainment and
other new businesses. She also advises the
country head and other key members of
the management team on all legal and
regulatory matters.

24. Parul Tevatia –Director & Head Human
resources,Disney India
Parul Tevatia leads the Human
Resources function for Disney India
where she is responsible for
determining and delivering the HR
strategy to enable the company’s
achievement of its strategic and
operating goals. In this capacity, she
provides leadership in all aspects of
HR including attracting the best
talent, enabling employee
development and engagement and
facilitating a culture of creativity and
innovation.

25. Recommended Organizations & Structures
Ways To Structure A Business
By Function
arranging the business according to what each section or
department does.
By Product or Activity
organizing according to the different product made.
By Area
geographical or regional structure.
By Customer
where different customer groups have different needs.
By process
where products have to go through stages as they are made.

26. Functional Structure
Advantages Disadvantages
Specialization – each
department focuses on
its own work
Accountability –
someone is responsible
for the section
Clarity – know your
and other’s roles
Closed communication
could lead to lack of
focus
Departments can
become resistant to
change
Coordination may take
too long
Gap between top and

27. Organization by Product/Activity
Advantages Disadvantages
Clear focus on
market segment
helps meet
customers needs.
Positive competition
between divisions.
Better control as
each division can act
as separate profit
centre.
Duplication of
functions (e.g.
different sales force
for each division).
Negative effects of
competition.
Lack of central
control over each
separate division.

28. Organization by Area
Advantages Disadvantages
Serve local needs
better
Positive competition
More effective
communication
between firm and
local customers
Conflict between
local and central
management
Duplication of
resources and
functions.