2. Introduction
Packaging is :
An activity of designing and producing the container of
product.
first attraction for consumer. It may influence to
consumer in buying behavior. Design, Shape and color
is the identity of a brand.
more than just product's pretty face.
the essential for offering goods in safe and secured
position.
Fifth P’s of marketing mix.
3. Packaging design is:
the discipline of creating the container, graphics and visible
outer presence of a product.
Essential role
Protection
8. Points to the consider when developing packaging
Make sure packaging is unique
Make sure its performs the function requirement
Make sure packaging promote product and brand
9. Classification of packaging
Primary packaging
primary packaging is constructed both with the product
itself and any existing secondary layers of packaging in mind.
Secondary packaging
Secondary packaging is outside the packaging, perhaps used
to group primary packaging.
10. Tertiary packaging
It is use to handling bulk products, warehouse storage and
transport shipping.
11. Types of packaging
Consumer packaging
A type of good that is consumed
everyday by the average consumer.
Industrial Packaging
The packaging that is used to delivery goods
from producer to consumer. Used to transfer
goods to the next point of production.
12. Method of packaging
Paper and cartoon packaging
Use for foods ,electronic, toys, shoes, and other packaging
materials
Films packaging
Used to wrap goods, cover, protect box and other packaging
Foam packaging
Used to protect glass, furniture and sharp edges.
Textile packaging
Used to in automobile industry to protect the materials and
parts
Plastics box and container
Used to in food industry. I.e. ketchup, juice, milk, water and
its can recycled also.
13. Different materials used
Cartridge paper
Use for general drawing, design and technology project
Generally 100-135g thickness
Cardboard
Thicker than paper
Made from layer, glue or laminated together.
It can be folded to produce a cartoon.
Duplex board
Used for the container to pack the liquid.
Used by food industry and recycle the materials.
14. Solid white Boards
High quality cardboard
It is used for hard backed books and other items.
Corrugated Board
It is used for packaging electric items
It is very strong comparatively its weight
Foil lined board
It is aluminum container used to packaged meals.
Foil retains the heat and help keep its warm.
15. Tracing paper
Generally it is used to layer of packaging.
Glass containers
Glass jar and bottles are very popular.
Mainly used for packing jams, juice, pickles, beer, wine etc.
They can be easily broken, destroyed when travelling
Plastic
It is Versatile packaging
Used for daily consumption goods, i.e. frozen goods, snacks
foods
Aluminum
It is easy to manufacture and friendly with environment
It is perfect to storing canned goods, potted meat and fish, as
an inner liner of bags, covers in packaged.
16. Advantage of packaging in different sector
Manufacture
To keep product safe.
To facilities storages.
To facilities distribution.
To increase profit.
To help in advertisement and sales promotion.
To increase the demand
Middle man
Help in storage.
Easy to transportation.
Helpful to presenting the product before consumer.
Help to increase sales and profit.
17. Consumer
Easy to handling
Helpful Information about products
Information about producer.
Using instruction of product.
18. Labeling
labeling is describing someone or something in a word or
short phrase.
Importance of labeling
Product information
Shows nutritional content
