The key to competitive survival in the age of the customer is data- and insights-driven customer obsession. As the strategic stewards of business outcomes, it’s critical for finance leaders to take an active role in leading their organizations from customer focus to customer obsession.
Build better relationships with customers by understanding their preferences, anticipating their needs and provide value by exceeding expectations. The customer insights that are needed to deliver this level of service is sitting with your Finance team. The Finance team can observes customers buying products, getting up sold, and leaving the company. Finance leaders should be able to disseminate this valuable, customer focused information across the company.
Dun & Bradstreet provides these insights, and provides a hub for this customer obsessed approach. Learn more with this SlideShare deck.