2. Livestream, formerly known as Mogulus, is a live streaming video
platform that allows users to view and broadcast video content using a
camera and a computer through the internet. It offers a free ad-
supported service and multi-tiered premium services.

3. • Livestream was cofounded in 2007 by Max Haot,
Dayananda Nanjundappa, Phil Worthington, and Mark
Kornfilt, and has offices in New York, Los Angeles and
Bangalore. It launched with a free streaming service, and
introduced its white label “pro” service in April 2008 with
Gannett Newspapers as its first customer. In July 2008,
Gannett invested in Livestream with $10 million in
funding. In May 2009, Mogulus re-branded as
Livestream.

5. • Livestream is both a virtual television studio and
embeddable video player, offering users the opportunity
to produce and broadcast Web video in the manner of a
television network. Users can stream live video or
broadcast pre-recorded video in their channels, utilizing
multiple cameras and on-screen graphics. Users may
also collaborate with other producers anywhere in the
world.

6. • Livestream is used to broadcast Facebook live
announcements and interviews, the official live streaming
channel from the Facebook headquarters in Palo Alto.

7. Livestream released Twitcam which allows users to
broadcast live streaming video using their Twitter account.
When someone replies to a tweet that includes the link to
the show, Twitcam counts it as a reply.It then compiles
these in a single place where everyone watching the
broadcast can see the entire corresponding conversation.
Broadcasts using Twitcam are saved with a unique

9. • Livestream is the market leader for live event coverage.
With simple to use technology, our service allows anyone
to broadcast live to the web, as well as being the top
destination for live content from around the world. Our
clients include Facebook, The New York Times, ABC
News, CBS News, Associated Press, HBO, AT&T,
PepsiCo, Electronic Arts, Adidas, The Academy Awards,
Warner Bros. Records, and Paramount Pictures.
• Livestream operates with over 120 full-time staff members
in 5 offices—in New York (headquarters), Los Angeles,
Bangalore, Sao Paulo, and the Ukraine. The service is
available for free (advertising-supported) or as a feature-
rich, monetizable, premium service for business.

10. • The New Livestream is an innovative new platform that
combines live video with real-time photos, text, and video
clip updates. The technology supports live blogging all
executed with ease using the real-time posting tools from
both mobile and the web. Features on the New
Livestream include an improved video player and an
array of new tools that allow more people to discover
your event, interact with it and share it across the web.

12. http://new.livestream.com/about/us
http://en.wikipedia.org/wiki/Livestream
http://www.youtube.com/watch?v=KaG0_x6Cnf8&feature=r
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