4. WHAT DO YOU
STAND FOR?
Your personal brand is the sum
of everything that is YOU.
If you’re not branding yourself,
you can be sure others are
doing it for you.
Personal branding is about
the impression you make in
people’s minds.
5. SO, HOW DO YOU BUILD
YOUR PERSONAL BRAND?
Your personal brand starts with you.
Envision where you wish to be and
have a sense of direction to begin.
Differentiate by defining
what makes you unique.
You are identified by
what you do consistently.
Keep listening to the feedback
and constantly innovate.
6. THE 8D’s OF
PERSONAL BRANDING
1 DISCOVER.
Get to Know Yourself.
2 DEFINE.
Define Who You Are.
3 DIRECT.
Envision Where You Want to Be.
4 DEVELOP.
Develop Necessary Skills.
7. THE 8D’s OF
PERSONAL BRANDING
5 DIFFERENTIATE.
Find What Makes You Unique.
6 DEPLOY.
Deploy Necessary Assets.
7 DECODE.
Track and Analyze Feedback.
8 DELIVER.
Deliver Your Promises.
8. THE POWER OF 5
5 QUESTIONS
What are you passionate about?
What makes you remarkable?
What are your goals?
What motivates you?
What do you value?
9. THE POWER OF 5
5 RULES
Be diligent
Be consistent
Be relevant
Be interesting
Be yourself
10. THE POWER OF 5
5 STEPS
Take inventory
Develop a (brand) plan
Craft your identity
Choose the right tools & channels
Measure and repeat
