1. The Domain Name Association
Membership Overview
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2. About the DNA
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3. The
FIRST‐EVER
industry trade association
to represent the interests of the
domain name industry
Copyright © 2013 Domain Name Association. All rights reserved.
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4. 252,000,000
1342
New gTLDs
coming online
Total domain name
registrations
1000s
Registrars globally
$4.2 Trillion
Amount of ecommerce that the
Industry supports
295
Existing ccTLDs
22
Existing gTLDs
ONE INDUSTRY VOICE
Copyright © 2013 Domain Name Association. All rights reserved.
Copyright
© 2013 Domain Name Association. All rights reserved.
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5. Copyright © 2013 Domain Name Association. All rights reserved.
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6. Domain Name Industry
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7. Copyright © 2013 Domain Name Association. All rights reserved.
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8. About the DNA
The Domain Name Association (DNA) is a new non‐profit global business
association that represents the interests of the entire domain name
industry.
We have no formal affiliation with ICANN.
Our members are groups, businesses and individuals involved in the
provision, support and sale of domain names. This includes such
organizations as domain name registries, registrars, resellers and registry
service providers.
Copyright © 2013 Domain Name Association. All rights reserved.
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9. Our Mission
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10. Our Mission
Promote the interests of the domain name industry by advocating the use,
adoption and expansion of domain names as the primary tool for users to
navigate the Internet.
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11. Key Messages
The DNA aims to play a key role in helping consumers, business, public‐
benefit organizations and others understand the benefits and take
advantage of the upcoming expansion of the Internet name space.
The DNA is the first‐ever industry trade group to represent the interests of
the entire domain name industry and will promote, advance and support
the common interests of the industry with regards to the provisioning,
expanded adoption and use of domain names.
Copyright © 2013 Domain Name Association. All rights reserved.
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12. Key Messages
By exercising effective leadership, the DNA will advocate for and represent
the interests of the industry before policymakers and the public, and will
inform groups, individuals and the public at large on key issues affecting its
members.
The intent of the DNA is to collaborate, exchange ideas, educate and raise
awareness of domain name‐related issues.
The DNA will promote and advance practices leading to a more trusted
online environment.
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13. DNA Members
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14. Membership Structure
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15. Membership levels
and dues are
designed to match
how your company
wants to support
the mission of the
DNA and also
determine your
benefits and access
to information.
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16. Leadership Structure
Executive Members
Board of Directors
12 Seats
19 Seats
Strategic Members
Executive Director
Staff
5 Seats
Supporting Members
2 Seats
As elected by the members of the respective Member Class
Copyright © 2013 Domain Name Association. All rights reserved.
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17. Membership Structure
Membership levels and dues are based on how strongly your company seeks to support
the mission of the DNA as well as what level of benefits you seek access to.
Executive Member
$50,000/year
Strategic Member
$20,000/year
Supporting Member
$5,000/year
Affiliate Member
$1,000/year


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18. Leadership
Leadership is currently through an interim Board of Directors, comprised of
the following industry leaders:
Adrian Kinderis (Chair)
CEO, ARI Registry Services
Erik Ludwick
Co‐Founder, What Box?
Jeff Eckhaus
Senior VP of Corporate Development,
Demand Media
Richard Merdinger
Vice President, Domains, Go Daddy
Statton Hammock
VP, Business & Legal Affairs, Registry Operations, United TLD
Job Lawrence
Principal, gTech Ideas & Opportunities, Google
Jon Nevett
Co‐Founder and Executive Vice President, Donuts
Elizabeth Sweezey
Vice President, Policy and External Relations, FairWinds Partners
Copyright © 2013 Domain Name Association. All rights reserved.
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19. Leadership: Executive Director Kurt Pritz
• Former ICANN executive
• Well-respected
• Known as architect of the new gTLD program
• Brings strong relationships across the industry
both in the ccTLD and gTLD namespaces
• Now charged with driving the Domain Name
Association’s mission and initiatives
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20. Value of Membership
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21. Benefit
Executive
Member
Strategic
Member
Supporting
Member
Board Seats
Guaranteed
seat
Can run for
five available
seats
Can run for two
available seats
Serve as an Officer
Yes
Yes
No
Featured in promotional materials
Yes
Yes
Sometimes
Discounts at industry events
Yes
Yes
Yes
Part of DNA “Speakers Bureau”
Yes
Yes
No
Exclusive access to market research & analysis
Yes
Yes
Yes
Leverage DNA promotional & awareness drives
Yes
Yes
Yes
Customize DNA collateral and materials for your campaigns
Yes
Yes
Yes
Receive regular policy briefings and updates
Yes
Yes
Yes
Run your own custom-branded version of whatdomain.org
Yes
Yes
Yes
Collaborate with domain industry leaders & peers at DNA
events
Yes
Yes
Yes
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22. Slide 21
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Peggy Connolly, 11/20/2013

23. Member Benefits
•
Receive regular policy briefings and updates
•
Exclusive access to market research and analysis
•
Collaborate with industry leaders at events and online
•
Leverage DNA promotional and awareness drives
•
Eligibility to sit on the Board and serve as Officer
•
Use DNA collateral and materials in your campaigns
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24. Services
• Promotional efforts in your
regions
• “CTO on call”
• Speakers Bureau Membership
• Custom‐branded version of
whatdomain.org
• Your TLD featured in promotional • Technical collaboration: name
materials
collisions, IDN, acceptance
• Discounts at industry events
• Policy and industry advisories
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25. Collaboration
•
For new participants:
• Learn from experienced industry participants
•
For regional gTLDs and ccTLDs:
• Access marketing channels in different regions
• Understand market developments as they happen
•
For brands owners:
• Develop new safeguards for users
• Raise awareness and reputation
•
Address technical issues:
• Universal acceptance of domain names
• IDN utility, e-mail
• Name collisions
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26. Our Websites
Our Organizational Website
www.thedna.org
Our Educational Website
www.whatdomain.org
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27. Questions
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28. http://www.thedna.org/Membership
Join Today
@
theDNA.org/Membership
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29. theDNA.org