"Your Voice in the New Marketplace", a presentation on the domain name industry by Kurt Pritz, Executive Director of the Domain Name Association. Presented at Namescon 2014

1. Your Voice in the New Market Place
Kurt Pritz, Executive Director
theDNA.org

2. The DNA & Our Industry
•
New, non-profit global business
association that represents the
interests of the entire domain name
industry
•
The Domain Name industry controls
key / vital Internet infrastructure
and access to it
•
Resolving 106 queries/sec
Supporting $1012 in ecommerce
Registering 108 domain names
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

3. Domain Name Association Goals
•
Success of domain name industry members
•
Promote the interests of the domain name
industry participants
•
Advocate the use of domain names as the
primary tool for:
• Establishing presence
• Launching successful enterprises
• Navigation
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

4. We will stop scanning
QR codes…
http://thedna.org
…and start scanning
domain names

5. We are:
•
Educating all of the benefits of the
upcoming expansion of the Internet name
space
•
Advocating for and represent the interests
of the industry before policymakers and the
public.
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

6. DNA work in the Near Term:
Resolving Challenges for Our Members
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

7. Providing Access
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

8. Make It Simple
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

9. Universal Acceptance
库尔特@麻将.游戏
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

10. Demystifying
Internet
Governance
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

11. Finishing the Launch
of New gTLDs
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

12. What Is the DNA Doing to
Address Those Issues?
•
Forming a technical committee to
coordinate efforts on acceptance and
collision issues
•
Sponsoring a webinar on Internet
governance
•
Providing frequent policy briefings, oneon-one interactions with members,
holding virtual and in-person member
meetings
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

13. The DNA Brand
•
Effective communications, outreach and
promotion
•
Well-respected voice in policy discussion
•
Go-to source for any DNS question
• Policy-makers
• Governments
• News outlets
•
Technical and market leadership
•
A team of winners
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

14. DNA Members
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

15. Questions
Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org

16. Copyright © 2014 Domain Name Association. All rights reserved.
theDNA.org