The second generation of LinkedIn Company Pages is now LinkedIn Pages. The rebuild includes new features to help businesses build and sustain their communities. New features include Suggestions, Hashtags, the ability to re-share employee public posts and share Word, PowerPoint, and PDF files. A Company, via their LinkedIn Page, can like, comment, and share under their Company name. When a Company is mentioned in a post, the post can be reshared to the LinkedIn Page. These supporting slides are from my presentation given at the Forge in Birmingham, AL. They are a guide to the information taught in this one-hour session.

1. Providing workforce development training since 2004
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Welcome!
Donna Gilliland, Founder and President
Learn more about me on LinkedIn
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Via my website
www.MOSTraining.com/About

2. Largest
Professional
Network
645+ million
users

3. LinkedIn is the World’s largest and most active
professional networking platform.
“Your LinkedIn Page offers a huge opportunity to
grow your brand, build relationships, and attract
top talent.” ~ LinkedIn

4. Communities are at the
core of all businesses.
Drive a company’s growth through
meaningful conversations.
Employees
Partners
Customers
Job CandidatesCommunities
Goal: build interactions into
relations that we can sustain and
foster over time.

5. LinkedIn Pages is the second generation
Linked Pages
which has
been rebuilt.

6. Page Benefits
Overview
Advertising
Analytics
Multiple Administrators
Speaking as your Company rather than as
your personal profile

7. Image Source: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/introducing-the-new-linkedin-pages

8. Introducing The New LinkedIn Pages

9. LinkedIn Page Features Overview

10. Tools for Engagement
• The NEW LinkedIn pages provides the ability to discover and reshare
their employees’ public LinkedIn posts from their Page.
• The ability to respond and re-share any post on LinkedIn where a
company’s Page is mentioned, which can include customer testimonials
and product reviews.
• It’s an opportunity to showcase conversations being held about
your company.

11. Know and
grow your
audience.
New Feature: Content Suggestions

12. NEW
Community Hashtags
• Enables you to engage with
Page followers by sharing
content from a hashtag’s
feed to your Page.
• Build brand awareness
outside of your current
follower community by
engaging with members
who have used those tags.
• Engage as your Company.
Like, comment, and share
posts as your Company.

13. Associate up to 3 hashtags
to your page

14. Use page Hashtags to listen
in and respond to
conversations happening
about your brand or
relevant topics on LinkedIn.
Listen In…

15. New Feature Sharing Documents
Word
PowerPoint
PDF files

16. Strategically
use Hashtags
in your posts.

17. LinkedIn Video Facts
Video is LinkedIn’s top content performer.
Native video (video that you directly upload to LinkedIn) has
higher engagement rate.
> 90% of LinkedIn login users, use video to make product and
purchase decisions.
Engagement rate of video, (per various stats), show that there is
75% more engagement from video.

18. Page Admins
• The Page creator is the
controlling Admin.
• Multiple Admins can be
added.

19. Create a Company Page
1.Home Page
2.Click the Work icon
3.Choose Create a Company Page

20. LinkedIn Live Beta
• Apply to become a LinkedIn Live
Broadcaster
• Can apply for Profile or Page
• Real-time broadcasting
• Interactive environment
• On the average…
• Broadcasters are seeing 7X more
reactions and 24 more comments for
live streams compared to regular video

21. LinkedIn Live
benefits…
Boost your content strategy
Live broadcast your event
Panel discussions
Real-time engagement with your audience
Serialize content
Daily
Weekly
Monthly

22. I’m silly excited…
I have been accepted into the
LinkedIn Live Beta program. Stay
tuned for more information about
my regular broadcasts.
Contact me if you are interested in
being part of a panel discussion.
Give me your content ideas.

23. Growing an organic following
• Consistency (at least once per day)
• Best times – experiment. Research shows members are more active in
the early am and evening hours
• Know what you want to achieve and create content accordingly
• Posting what matters to your audience
• Images (I use Canva to create graphics.)
• Video (research shows that members are 20x more likely to share
video.)
Source: LinkedIn for Business Marketing Solutions

24. Learning Resources
Section
Slides 25 - 29

25. Article:
Introducing
The New
LinkedIn Pages

29. Sharing Documents on Your LinkedIn Page
Full Instructions
for sharing
documents can
be found by
clicking this slide
image.

30. Providing workforce development training since 2004
Let’s stay connected…
DonnaGilliland@MOSTraining.com