Build a great LinkedIn profile and build your professional brand. This session is geared at outlining best practices for profile creation, as well as how to increase your brand presence on LinkedIn.
11. LinkedIn Facts
LinkedIn has more than 380 million members in over 200 countries and territories
We are the world’s largest professional network
LinkedIn is currently available in 24 languages: Arabic, English, Simplified
Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian,
Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian,
Russian, Spanish, Swedish, Tagalog, Thai & Turkish
In Q1 2015, more than 75% of new members came to LinkedIn from outside the
United States
LinkedIn launched a simplified Chinese language site in February 2014, and
China is now our quickest growing 1M+ member country (8M+ members)
LATAM is our quickest growing region (Brazil is the leading country in the region
with 21M+ members)
Students and recent college graduates are LinkedIn's fastest-growing
demographic
12. LinkedIn’s primary lines of business
Talent Solutions - 62%
Marketing Solutions - 20%
Premium Subscriptions - 18%
12
13. LinkedIn’s suite of products continues to grow
13
1
3
LinkedIn
Pulse Connected
Job SearchRecruiter
18. Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
18
20. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
20
21. Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
21
23. Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
23
24. Include Volunteer
Experiences & Causes
7
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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31. Helping you grow and engage your network
31
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
Personalize this deck by adding your LI profile photo and your name
We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality:
~280M members, 200+ countries, 20+ languages
3.5M active company profiles
300k jobs
Tens of thousands of standardized skills, 3B+ endorsements
Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
Our value propositions for members – three ways that LinkedIn helps its members
An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.
Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.
SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile
Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
Pulse – Consume content on the topics that interest you.
Influencers – Follow industry influencers
We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
Upload your latest presentations to SlideShare to share your perspective and key information with other professionals worldwide
Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following
The usage of our platform has dramatically shifted and content now gets 7x more engagement than jobs on LinkedIn. Today, we are the definitive platform for professionals to gain and share content and insights.